Granted Patent B2

US 10,438,234 · App. 14/921,549 · Granted Oct 8, 2019

Inventors: David Brett Hahn (Montclair, NJ); Alan Murray (Weston, VT)

Assignee: Integral Ad Science, Inc.

G06Q30/0246

Abstract

Claims (46)

1. A method for reviewing advertisement placement on webpages, the method comprising:

receiving, using a server that includes a hardware processor, a plurality of uniform resource locators (URLs) relating to the placement of a plurality of advertisements associated with an advertiser;

obtaining, using the hardware processor, a plurality of images and a plurality of advertisement traffic and rating information relating to each of the plurality of URLs, wherein each of the plurality of images shows the placement of one of the plurality of advertisements associated with the advertiser on a webpage accessed by one of the plurality of URLs;

extracting, using the hardware processor, for each webpage associated with each of the plurality of URLs, severity information and frequency information associated with the content and metadata associated with the webpage accessed by one of the plurality of URLs;

presenting, using the hardware processor, a first user interface that includes a plurality of selectable representations of each of the plurality of URLs including the plurality of images; and

in response to the advertiser selecting a selectable representation of the plurality of selectable representations using the first user interface, presenting, using the hardware processor, a second user interface that provides the advertiser with an opportunity to analyze the placement of the selectable representation of the plurality of advertisements on one of the plurality of URLs, wherein the second user interface includes (1) advertisement traffic associated with a URL corresponding to the selectable representation, (2) rating information for the URL corresponding to the selectable representation, wherein the rating information for the URL corresponding to the selectable representation includes an indication of severity level that encodes a confidence that the webpage falls within one or more content categories based on the extracted severity information and the extracted frequency information, (3) a word level representation that indicates severity and frequency of text content that appears on a page associated with the URL corresponding to the selectable representation, and (4) a feedback region that provides the advertiser with an opportunity to provide feedback information for the rating information associated with the URL;

wherein, in response to detecting a hover event over the selectable representation of the plurality of selectable representations, a third user interface is presented that includes a summary of the second user interface, wherein the third user interface is presented concurrently with and proximal to the selectable representation in the first user interface.

2. The method of claim 1 , further comprising:

receiving traffic requirements that include at least one of risk level and objectionable content category; and

presenting the second user interface based at least in part on the received traffic requirements.

3. The method of claim 1 , further comprising:

extracting information relating to the URL corresponding to the selectable representation;

generating a rating for the URL corresponding to the selectable representation based at least in part on the extracted information; and

associating the generated rating with the URL corresponding to the selectable representation.

4. The method of claim 1 , further comprising presenting the advertiser with a display for reviewing the advertisement placement based on publisher and risk level.

5. The method of claim 1 , further comprising presenting the advertiser with a display for reviewing the advertisement placement based on publisher and objectionable content category.

6. The method of claim 1 , wherein the advertisement traffic information for the URL corresponding to the selectable representation includes at least one of: a number of advertisement impressions, campaign information, advertiser information, publisher information, and event information.

7. The method of claim 1 , wherein the word level representation indicates one or more potentially objectionable words that appear on the page accessed by the URL corresponding to the selectable representation.

8. The method of claim 7 , wherein a first word in the word level representation is displayed with a first size and a first color and a second word in the word level representation is displayed with a second size and a second color, wherein the first size, the second size, the first color, and the second color are selected based at least in part on severity and frequency of the first word in comparison with the second word.

9. A system for reviewing advertisement placement on webpages, the system comprising:

a hardware processor that:

receives a plurality of uniform resource locators (URLs) relating to the placement of a plurality of advertisements associated with an advertiser,

obtains a plurality of images and a plurality of advertisement traffic and rating information relating to each of the plurality of URLs, wherein each of the plurality of images shows the placement of one of the plurality of advertisements associated with the advertiser on a webpage accessed by one of the plurality of URLs;

extracts, for each webpage associated with each of the plurality of URLs, severity information and frequency information associated with the content and metadata associated with the webpage accessed by one of the plurality of URLs;

presents a first user interface that includes a plurality of selectable representations of each of the plurality of URLs including the plurality of images; and

in response to the advertiser selecting a selectable representation of the plurality of selectable representations using the first user interface, presents a second user interface that provides the advertiser with an opportunity to analyze the placement of the selectable representation of the plurality of advertisements on one of the plurality of URLs, wherein the second user interface includes (1) advertisement traffic associated with a URL corresponding to the selectable representation, (2) rating information for the URL corresponding to the selectable representation, wherein the rating information for the URL corresponding to the selectable representation includes an indication of severity level that encodes a confidence that the webpage falls within one or more content categories based on the extracted severity information and the extracted frequency information, (3) a word level representation that indicates severity and frequency of text content that appears on a page associated with the URL corresponding to the selectable representation, and (4) a feedback region that provides the advertiser with an opportunity to provide feedback information for the rating information associated with the URL;

wherein, in response to detecting a hover event over the selectable representation of the plurality of selectable representations, a third user interface is presented that includes a summary of the second user interface, wherein the third user interface is presented concurrently with and proximal to the selectable representation in the first user interface.

10. The system of claim 9 , wherein the hardware processor is further configured to:

receive traffic requirements that include at least one of risk level and objectionable content category; and

present the second user interface based at least in part on the received traffic requirements.

11. The system of claim 9 , wherein the hardware processor is further configured to:

extract information relating to the URL corresponding to the selectable representation;

generate a rating for the URL corresponding to the selectable representation based at least in part on the extracted information; and

associate the generated rating with the URL corresponding to the selectable representation.

12. The system of claim 9 , wherein the hardware processor is further configured to present the advertiser with a display for reviewing the advertisement placement based on publisher and risk level.

13. The system of claim 9 , wherein the hardware processor is further configured to present the advertiser with a display for reviewing the advertisement placement based on publisher and objectionable content category.

14. The system of claim 9 , wherein the advertisement traffic for the URL corresponding to the selectable representation includes at least one of: a number of advertisement impressions, campaign information, advertiser information, publisher information, and event information.

15. The system of claim 9 , wherein the word level representation indicates one or more potentially objectionable words that appear on the page accessed by the URL corresponding to the selectable representation.

16. The system of claim 15 , wherein a first word in the word level representation is displayed with a first size and a first color and a second word in the word level representation is displayed with a second size and a second color, wherein the first size, the second size, the first color, and the second color are selected based at least in part on severity and frequency of the first word in comparison with the second word.

17. A non-transitory computer-readable medium containing computer-executable instructions that, when executed by a processor, cause the processor to perform a method for reviewing advertisement placement on webpages, the method comprising:

receiving a plurality of uniform resource locators (URLs) relating to the placement of a plurality of advertisements associated with an advertiser,

obtaining a plurality of images and a plurality of advertisement traffic and rating information relating to each of the plurality of URLs, wherein each of the plurality of images shows the placement of one of the plurality of advertisements associated with the advertiser on a webpage accessed by one of the plurality of URLs;

extracting, for each webpage associated with each of the plurality of URLs, severity information and frequency information associated with the content and metadata associated with the webpage accessed by one of the plurality of URLs;

presenting a first user interface that includes a plurality of selectable representations of each of the plurality of URLs including the plurality of images; and

in response to the advertiser selecting a selectable representation of the plurality of selectable representations using the first user interface, presenting a second user interface that provides the advertiser with an opportunity to analyze the placement of the selectable representation of the plurality of advertisements on one of the plurality of URLs, wherein the second user interface includes (1) advertisement traffic associated with a URL corresponding to the selectable representation, (2) rating information for the URL corresponding to the selectable representation, wherein the rating information for the URL corresponding to the selectable representation includes an indication of severity level that encodes a confidence that the webpage falls within one or more content categories based on the extracted severity information and the extracted frequency information, (3) a word level representation that indicates severity and frequency of text content that appears on a page associated with the URL corresponding to the selectable representation, and (4) a feedback region that provides the advertiser with an opportunity to provide feedback information for the rating information associated with the URL;

wherein, in response to detecting a hover event over the selectable representation of the plurality of selectable representations, a third user interface is presented that includes a summary of the second user interface, wherein the third user interface is presented concurrently with and proximal to the selectable representation in the first user interface.

Assignments (10)

Continuity (3)