Animation sequence associated with feedback user-interface element

1. A method, comprising:

by a computing device of a user of a social-networking system:

displaying, on a screen of the computing device, a social-network content item that corresponds to a user interface (UI) that includes one or more social-network content sections having one or more social-network content items,

displaying, on the screen, a feedback UI element associated with the social-network content item, the feedback UI element to indicate user feedback with respect to the social-network content item; and

displaying, on the screen in response to a user interaction with the feedback UI element, an animation sequence involving the feedback UI element, the animation sequence visually simulating that the feedback UI element recedes backwards on the screen while decreasing in size from an original size to a minimum size, and then visually simulating that the feedback UI element advances forward on the screen while increasing in size from the minimum size to a maximum size, and then visually simulating that the feedback UI element decreases in size from the maximum size to the original size.

2. The method of claim 1 , wherein:

the user interaction comprises the user pressing on the feedback UI element such that the animation sequence visually simulates that the feedback UI element recedes backwards on the screen while decreasing in size from the original size to the minimum size, and

upon the user releasing the pressing on the feedback UI element, the animation sequence visually simulates that the feedback UI element advances forward on the screen while increasing in size to the maximum size.

3. The method of claim 1 , wherein the user interaction comprises the user tapping on the feedback UI element such that the animation sequence visually simulates that the feedback UI element recedes backwards on the screen while decreasing in size from the original size to the minimum size, then advances forward while increasing in size from the minimum size to the maximum size, and then returns from the maximum size to the original size.

4. The method of claim 1 , wherein the animation sequence is based on spring motion defined based on Hooke's law of elasticity.

5. The method of claim 1 , further comprising:

storing, after the displaying and in response to the user interaction with the feedback UI element, the user feedback in a social graph; and

accessing the social graph of an online social network comprising a plurality of nodes and a plurality of edges connecting the nodes, each of the edges between two of the nodes representing a single degree of separation therebetween.

6. The method of claim 5 , wherein the nodes comprise:

a plurality of user nodes corresponding to a plurality of users of the online social network, respectively; and

a plurality of concept nodes corresponding to a plurality of concepts associated with the online social network.

7. The method of claim 6 , wherein the user interaction with the feedback UI element corresponds to a social-network action taken on a node of the social graph.

8. One or more computer-readable non-transitory storage media embodying software that is operable when executed to:

send, to be displayed on a screen of a computing device of a user of a social-networking system, a social-network content item that corresponds to a user interface (UI) that includes one or more social-network content sections having one or more social-network content items;

send, to be displayed on the screen of the computing device, a feedback UI element associated with the social-network content item, the feedback UI element to indicate user feedback with respect to the social-network content item; and

send, to be displayed on the screen of the computing device in response to a user interaction with the feedback UI element, an animation sequence involving the feedback UI element, the animation sequence visually simulating that the feedback UI element recedes backwards on the screen while decreasing in size from an original size to a minimum size, and then visually simulating that the feedback UI element advances forward on the screen while increasing in size from the minimum size to a largest size, and then visually simulating that the feedback UI element decreases in size from the largest size to the original size.

9. The one or more computer-readable non-transitory storage media of claim 8 , wherein:

the user interaction comprises the user pressing on the feedback UI element such that the animation sequence visually simulates that the feedback UI element recedes backwards on the screen while decreasing in size from the original size to the minimum size, and

upon the user releasing the pressing on the feedback UI element, the animation sequence visually simulates that the feedback UI element advances forward on the screen while increasing in size to the maximum size.

10. The one or more computer-readable non-transitory storage media of claim 8 , wherein the user interaction comprises the user tapping on the feedback UI element such that the animation sequence visually simulates that the feedback UI element recedes backwards on the screen while decreasing in size from the original size to the minimum size, then advances forward while increasing in size from the minimum size to the maximum size, and then returns from the maximum size to the original size.

11. The one or more computer-readable non-transitory storage media of claim 8 , wherein the animation sequence is based on spring motion defined based on Hooke's law of elasticity.

12. The one or more computer-readable non-transitory storage media of claim 8 , wherein the media is further operable when executed to:

store, in response to the user interaction with the interactive UI element, the user feedback in a social graph; and

access the social graph of an online social network comprising a plurality of nodes and a plurality of edges connecting the nodes, each of the edges between two of the nodes representing a single degree of separation therebetween.

13. The one or more computer-readable non-transitory storage media of claim 12 , wherein the nodes comprise:

a plurality of user nodes corresponding to a plurality of users of the online social network, respectively; and

a plurality of concept nodes corresponding to a plurality of concepts associated with the online social network.

14. The one or more computer-readable non-transitory storage media of claim 13 , wherein the user interaction with the interactive UI element corresponds to a social-network action taken on a node of the social graph.

15. A system, comprising:

one or more processors; and

a memory coupled to the processors comprising instructions executable by the processors, the processors operable when executing the instructions to:

send, to be displayed on a screen of a computing device of a user of a social-networking system, a social-network content item that corresponds to a user interface (UI) that includes one or more social-network content sections having one or more social-network content items;

send, to be displayed on the screen of the computing device, a feedback UI element associated with the social-network content item, the feedback UI element to indicate user feedback with respect to the social-network content item; and

send, to be displayed on the screen of the computing device in response to a user interaction with the feedback UI element, an animation sequence involving the feedback UI element, the animation sequence visually simulating that the feedback UI element recedes backwards on the screen while decreasing in size from an original size to a minimum size, and then visually simulating that the feedback UI element advances forward on the screen while increasing in size from the minimum size to a maximum size, and then visually simulating that the feedback UI element decreases in size from the maximum size to the original size.

16. The system of claim 15 , wherein:

the user interaction comprises the user pressing on the feedback UI element such that the animation sequence visually simulates that the feedback UI element recedes backwards on the screen while decreasing in size from the original size to the minimum size, and

upon the user releasing the pressing on the feedback UI element, the animation sequence visually simulates that the feedback UI element advances forward on the screen while increasing in size to the maximum size.

17. The system of claim 15 , wherein the user interaction comprises the user tapping on the feedback UI element such that the animation sequence visually simulates that the feedback UI element recedes backwards on the screen while decreasing in size from the original size to the minimum size, then advances forward while increasing in size from the minimum size to the maximum size, and then returns from the maximum size to the original size.

18. The system of claim 15 , wherein the animation sequence is based on spring motion defined based on Hooke's law of elasticity.

19. The system of claim 15 , wherein the processors are operable when executing the instructions to:

store, in response to the user interaction with the interactive UI element, the user feedback in a social graph; and

access the social graph of an online social network comprising a plurality of nodes and a plurality of edges connecting the nodes, each of the edges between two of the nodes representing a single degree of separation therebetween.

20. The system of claim 19 , wherein the nodes comprise:

a plurality of user nodes corresponding to a plurality of users of the online social network, respectively; and

a plurality of concept nodes corresponding to a plurality of concepts associated with the online social network.