IP Library Granted Patent US 10,078,843
Granted Patent B2
US 10,078,843 · App. 14/975,845 · Granted Sep 18, 2018

Systems and methods for analyzing consumer sentiment with social perspective insight

Inventors: Rajeev Dadia (Dublin, CA); Vidya Sagar Anisingaraju (San Jose, CA); Prashanth Talanki (San Jose, CA)
Assignee: Saama Technologies, Inc.
G06Q30/0201G06F17/30572G06F17/30601
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Quick Facts
Patent No.
US 10,078,843
App. No.
14/975,845
Granted
Sep 18, 2018
Kind
B2
Abstract

The present invention relates to systems and methods for cloud based consumer sentiment analysis with social insights. Data is integrated from a plurality of data sources, including a structured data source, an unstructured data source, a social data source, and a syndicated data source. Key attributes are selected from the integrated data, and may be name value pair requests. From these key attributes, consumer segments, sentiments and attribute correlations may be generated. The segments are generated from the social data. The correlation is generated using clustering algorithms. In some embodiments, generating sentiment and generating correlations dynamically utilizes models according to attributes of the integrated data. Polarity, emotion and topicality may be calculated for the generation of visualizations.

Claims (40)

1. A computer-implemented method for generating consumer sentiment and attribute correlation visualizations from data obtained from a plurality of data sources, comprising:

integrating data from a plurality of data sources;

receiving a business intelligence query from a user;

parsing the business intelligence query to determine polarity, emotion and topicality (PET) of the query;

selecting key attributes from a plurality of available attributes in the integrated data responsive to the PET;

compiling the selected key attributes into a metadata construct;

generating at least one consumer segment using social network data located in the metadata construct;

generating sentiment for the at least one consumer segment using the metadata construct by load balancing multiple servers operating in parallel coupled to a local database for storing transient analytics data from the plurality of data sources and analysis results thereby enhancing analysis performance, wherein the generation of the sentiment is by name-value pair modeling;

generating correlations between attributes of the integrated data; and

generating a visualization of the segment, sentiment and correlations as an infographic and chart;

outputting the visualization in an electronic format accessible by a third party application.

2. The method of claim 1 wherein the integration employs a cloud-based computing technique.

3. The method of claim 1 wherein the plurality of data sources includes a structured data source, an unstructured data source, a social data source, and a syndicated data source.

4. The method of claim 3 wherein the generating the at least one consumer segment employs the social data source.

5. The method of claim 1 further comprising calculating polarity, emotion and topicality for a target and an audience.

6. The method of claim 5 wherein the audience is one of the at least one consumer segment.

7. The method of claim 5 wherein the correlation visualization utilizes the calculated polarity, emotion and topicality.

8. The method of claim 1 wherein the correlation is generated using clustering algorithms.

9. The method of claim 1 wherein the selected key attributes are name value pair requests.

10. The method of claim 1 wherein the generating sentiment and generating correlations dynamically utilizes models according to attributes of the integrated data.

11. The method of claim 1 wherein the attributes are correlated using at least one of clustering algorithms, multi-objective optimizations, and distance functions.

12. A system for generating consumer sentiment and attribute correlation visualizations from data obtained from a plurality of data sources, comprising:

at least two integration elements configured to integrate data from a plurality of data sources;

an interface for receiving a business intelligence query from a user;

a parser for parsing the business intelligence query to determine polarity, emotion and topicality (PET) of the query;

at least two attribute selectors configured to select key attributes from a plurality of available attributes in the integrated data responsive to the PET, and compile the selected key attributes into a metadata construct;

a social segment element configured to generate at least one consumer segment using social network data located in the metadata construct;

a sentiments mapping element configured to generate sentiment for the at least one consumer segment using the metadata construct, wherein the sentiments mapping element consists of multiple load balancing servers operating in parallel coupled to a local database for storing transient analytics data from the plurality of data sources and analysis results thereby enhancing analysis performance, wherein the generation of the sentiment is by name-value pair modeling;

a correlation mapping element configured to generate correlations between attributes of the integrated data; and

a visualization element configured to generate a visualization of the segment, sentiment and correlations, integrating data from a plurality of data sources as an infographic and chart, and outputting the visualization in an electronic format accessible by a third party application.

13. The system of claim 12 wherein the at least two integration elements employ cloud-based computing technique.

14. The system of claim 12 wherein the plurality of data sources includes a structured data source, an unstructured data source, a social data source, and a syndicated data source.

15. The system of claim 14 wherein the social segment element generates the at least one consumer segment employs the social data source.

16. The system of claim 12 wherein the sentiments mapping element is further configured to calculate polarity, emotion and topicality for a target and an audience.

17. The system of claim 16 wherein the audience is one of the at least one consumer segment.

18. The system of claim 16 wherein the visualization element utilizes the calculated polarity, emotion and topicality to generate the visualization.

19. The system of claim 12 wherein the correlation mapping element generates the correlation using clustering algorithms.

20. The system of claim 12 wherein the selected key attributes are name value pair requests.

21. The system of claim 12 wherein the sentiment mapping element and the correlation mapping element dynamically utilize models according to attributes of the integrated data.

22. The system of claim 12 wherein the attributes are correlated using at least one of clustering algorithms, multi-objective optimizations, and distance functions.

Assignments (7)
SECURITY INTEREST Recorded Jun 30, 2023
From: SAAMA TECHNOLOGIES, LLC
To: HERCULES CAPITAL, INC., AS AGENT
Reel/Frame 064127/0314 →
SECURITY INTEREST Recorded Jun 29, 2023
From: PERCEPTIVE CREDIT HOLDINGS II, L.P.
To: SAAMA TECHNOLOGIES, INC.
Reel/Frame 064119/0890 →
ENTITY CONVERSION Recorded Jun 29, 2023
From: SAAMA TECHNOLOGIES, INC.
To: SAAMA TECHNOLOGIES, LLC
Reel/Frame 064165/0578 →
PATENT SECURITY AGREEMENT Recorded Mar 21, 2019
From: SAAMA TECHNOLOGIES, INC.
To: PERCEPTIVE CREDIT HOLDINGS II, LP
Reel/Frame 048672/0577 →
REASSIGNMENT AND RELEASE OF SECURITY INTEREST Recorded Mar 21, 2019
From: WESTERN ALLIANCE BANK
To: SAAMA TECHNOLOGIES, INC.
Reel/Frame 048672/0585 →
SECURITY INTEREST Recorded Jan 12, 2018
From: SAAMA TECHNOLOGIES, INC.
To: WESTERN ALLIANCE BANK
Reel/Frame 044611/0981 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 19, 2016
From: DADIA, RAJEEV; ANISINGARAJU, VIDYA; TALANKI, PRASHANTH
To: SAAMA TECHNOLOGIES, INC.
Reel/Frame 038653/0172 →
Continuity (5)
Continuation In Part 14971885 · Dec 16, 2015
Continuation In Part 14975778 · Dec 19, 2015
Provisional Application 62124799 · Jan 5, 2015
Provisional Application 62125169 · Jan 15, 2015
Related Publication 20160196564A1 · Jul 7, 2016
Cited By (1)
US 12,699,561