ESTABLISHING TRUST FOR CONDUCTING DIRECT SECURE ELECTRONIC TRANSACTIONS BETWEEN A USER AND TRAVEL SERVICE PROVIDERS

1 . A method of establishing trust among a user, a device, and a travel service provider, comprising:

establishing trust between a transaction service provider and an electronic transaction facility deployed on a mobile phone operated by the user comprising registering the electronic transaction facility with the transaction service provider through a registration process that includes the transaction service provider certifying keys generated by the electronic transaction facility, wherein the keys comprise electronic transaction facility identification information;

establishing trust between the transaction service provider and the user via the trusted electronic transaction facility comprising receiving an encryption of a code known to the transaction service provider, the code input by the user to the electronic transaction facility and encrypted by the electronic transaction facility;

establishing initial trust between the transaction service provider and a travel service provider comprising transmitting security certificates between the transaction service provider and the travel service provider and installing the security certificates as trusted SSL/HTTPS credentials; and

in response to the user opting to use a travel service from the service provider, dynamically establishing direct secure transaction trust between the trusted electronic transaction facility and the trusted travel service provider by the transaction service provider transmitting a certificate representing the electronic transaction facility's security credentials to the trusted travel service provider and providing a certificate representing the travel service provider's security credentials to the electronic transaction facility, wherein the travel service is secured using at least one of the certificate representing the electronic transaction facility's security credentials and the certificate representing the travel service provider's security credentials.

2 . The method of claim 1 , wherein the user opting to use a service of the travel service provider references a travel service provider.

3 . The method of claim 2 , wherein transmitting the certificate includes transmitting the certificate to the travel service provider referenced when the user opts to use a travel service of the travel service provider.

4 . The method of claim 1 , wherein transactions conducted directly between the trusted electronic transaction facility and the trusted transaction service provider are securable with three-dimensional authentication.

5 . The method of claim 4 , wherein three-dimensional authentication includes a separate security protocol for each of the user, the facility, and a transaction domain of the travel service provider.

6 . The method of claim 1 , wherein the service that the user opts to use from the travel service provider is an airline travel service.

7 . The method of claim 1 , wherein the service that the user opts to use from the travel service provider is a travel itinerary tracking service.

8 . The method of claim 1 , wherein the service that the user opts to use from the travel service provider is a ticketing service.

9 . A method comprising:

registering an electronic transaction facility deployed on a mobile device operated by a user with a transaction service provider by certifying electronic transaction facility identifying keys generated by the electronic transaction facility;

receiving an encryption of a code known to the transaction service provider from the mobile device, the code provided to the electronic transaction facility by the user and encrypted by the electronic transaction facility;

installing security certificates communicated between the transaction service provider and a travel service provider as trusted SSL/HTTPS credentials; and

providing, in response to the user opting to use a travel service from the travel service provider, a certificate representing the electronic transaction facility's security credentials to the travel service provider and providing a certificate representing the travel service provider's security credentials to the electronic transaction facility, wherein the travel service is secured using at least one of the certificate representing the electronic transaction facility's security credentials and the certificate representing the travel service provider's security credentials.

10 . A method of establishing trust among a user, a device, and a travel service provider, comprising:

establishing trust between a transaction service provider and an electronic transaction facility deployed on a mobile phone operated by the user comprising registering the electronic transaction facility with the transaction service provider through a registration process that includes the transaction service provider certifying keys generated by the electronic transaction facility, wherein the keys comprise electronic transaction facility identification information;

establishing initial trust of a travel service provider comprising transmitting security certificates between the transaction service provider and the travel service provider and installing the security certificates as trusted SSL/HTTPS credentials; and

establishing trust between the trusted travel service provider and the user via the trusted electronic transaction facility comprising the transaction service provider forwarding a key-exchange request and response between the trusted electronic transaction facility and the trusted travel service provider, wherein the key-exchange request is encrypted by the trusted electronic transaction facility using a code known to the user and to the trusted travel service provider, the code input by the user to the electronic transaction facility;

in response to the user opting to use a travel service from the trusted travel service provider, dynamically establishing direct secure transaction trust between the trusted electronic transaction facility and the trusted travel service provider by the transaction service provider transmitting a certificate representing the electronic transaction facility's security credentials to the trusted travel service provider and providing a certificate representing the trusted travel service provider's security credentials to the electronic transaction facility, wherein the travel service is secured using at least one of the certificate representing the electronic transaction facility's security credentials and the certificate representing the trusted travel service provider's security credentials.

11 . The method of claim 10 , wherein the code known to the user is received by the user in a communication other than via the transaction service provider.