Leveraging online game goals and economy to drive off-line behaviors

1. A method to leverage a gaming infrastructure to encourage actions in a non-virtual environment to achieve virtual world rewards or benefits, the method comprising:

a participant using a computing device interacts with an application or website which communicates with Gameco servers;

from time to time Gameco servers contact the participant, via the computing device, to notify the participant of an opportunity to achieve virtual rewards in a gaming environment or virtual world via visiting a specific geographical location in the non-virtual environment and performing some action in the non-virtual environment;

participant is verified as participating;

Gameco servers determine if opportunity has been met and award virtual reward to participant,

wherein verifying that the participant is participating includes confirming that the participant is performing the activity by at least one of the computing device of the participant, a computing devices of a client at the specific geographical location, or both.

2. The method of claim 1 , wherein verifying that the participant is participating includes the participant is identified at the specific geographical location via location servers.

3. The method of claim 1 , the method further comprising

Gameco servers contact client servers and request payment for virtual reward provided to participant.

4. A method to leverage a gaming infrastructure to encourage actions in a non-virtual environment to achieve virtual world rewards or benefits, the method comprising:

a participant using a computing device interacts with an application or website which communicates with Gameco servers;

from time to time Gameco servers contact the participant, via the computing device, to notify the participant of an opportunity to achieve virtual rewards in a gaming environment or virtual world via visiting a specific geographical location in the non-virtual environment and performing some action in the non-virtual environment;

participant is verified as participating;

Gameco servers determine if the opportunity has been met and award virtual reward to participant;

Gameco servers determine that additional opportunities exist for a specific participant at or near the specific geographical location; and

Gameco notifying participant of the opportunity.

5. A method to leverage a gaming infrastructure to encourage actions in a non-virtual environment to achieve virtual world rewards or benefits, the method comprising:

a participant using a computing device interacts with an application or website which communicates with Gameco servers;

from time to time Gameco servers contact the participant, via the computing device, to notify the participant of an opportunity to achieve virtual rewards in a gaming environment or virtual world via visiting a specific geographical location in the non-virtual environment and performing some action in the non-virtual environment;

participant is verified as participating;

Gameco servers determine if opportunity has been met and award virtual reward to participant;

Gameco servers determining that additional opportunities exist for a specific participant at or near a specific geographical location; and

Gameco notifies the specific participant of the opportunity.

6. The method of claim 5 , the method further comprising

Gameco servers verifies participant's additional opportunity activity.

7. The method of claim 6 , the method further comprising

Gameco servers contact client servers and request payment for virtual reward for participant's additional opportunity activity.

8. The method of claim 5 , the method further comprising

participant, via computing device, confirms to Gameco servers that participant will chose an opportunity to act and

Gameco servers record the confirmation.

9. The method of claim 8 , wherein Gameco servers offer participant an enhanced or increased reward after the participant completes the activity, for confirming that the participant will chose an opportunity to act.

10. The method of claim 5 , wherein the participant sets up an account on Gameco servers.

11. A method to leverage a gaming infrastructure to encourage commercial purchases in a non-virtual environment, the method comprising:

a client contacts Gameco and agrees on an offer of virtual world benefits or rewards to be awarded participants in an online game for performing activities in a real world;

Gameco servers populate the offer via a notification to the computing devices of at least some of the participants in the online game, wherein the participant must perform the activity at a threshold level to obtain a reward in the virtual game world;

client pays Gameco for providing the notification; and

client pays Gameco for providing the virtual reward.