METHOD AND SYSTEM FOR PREVENTING SHOPPING CART ABANDONMENT

1 . A method for preventing electronic shopping cart abandonment in an electronic commerce (e-commerce) website, comprising:

receiving by an e-commerce server a message that at least one product is added to an electronic shopping cart of the e-commerce website displayed on a consumer device;

collecting by the e-commerce server at least one user-activity parameter related to a user of the consumer device;

identifying, using the at least one user-activity parameter, an attempt of a user of the consumer device not to complete a purchase transaction of the at least one product;

selecting at least one motivational content item for display on the consumer device; and

causing a display of the selected at least one motivational content item on a display of the consumer device.

2 . The method of claim 1 , wherein the at least one user-activity parameter is at least one of: behavioral information related to the user, demographic information, a time that the at least one product added to the cart, and shopping history.

3 . The method of claim 1 , wherein the message is received from any one of: the consumer device, a web source hosting the e-commerce website.

4 . The method of claim 1 , further comprising:

collecting at least one product-related parameter from a merchant device.

5 . The method of claim 4 , wherein the at least one product-related parameter includes at least one of: a type of product, a product price, shipping costs, a minimum price for the product, a minimum margin for the product, and an inventory level of the product.

6 . The method of claim 1 , wherein the identification of a user attempt not to complete a purchase transaction is based on at least one of: an explicit identification, and an implicit identification.

7 . The method of claim 6 , wherein determining the implicit identification further comprises:

comparing each of the at least one user-activity parameter to a baseline;

generating a significant parameter for each user-activity parameter being deviate from the respective baseline by a predefined threshold, the implicit identification is determined upon generation of at least one significant parameter.

8 . The method of claim 5 , wherein the at least one motivational content item is selected based on at least one of the user-activity and the product related parameter.

9 . The method of claim 5 , wherein the at least one motivational content item is selected via the merchant device of the merchant.

10 . The method of claim 1 , wherein the at least one motivational content item is designed to incentivize the user to complete the purchase transaction.

11 . The method of claim 1 , wherein the at least one motivational content item includes at least a link inviting the user to make a counter offer on the product in interest.

12 . A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute the method according to claim 1 .

13 . A system for preventing electronic shopping cart abandonment in an electronic commerce (e-commerce) server website, comprising:

a processing system; and,

a memory coupled to the processing system, the memory containing instructions that, when executed by the processing system, configure the system to:

receive by an e-commerce server a message that at least one product is added to an electronic shopping cart of an e-commerce website displayed on a consumer device;

collect by the e-commerce server at least one user-activity parameter related to a user of the consumer device;

identify, using the at least one user-activity parameter, an attempt of a user of the consumer device not to complete a purchase transaction of the at least one product;

select at least one motivational content item for display on the consumer device; and

cause a display of the selected at least one motivational content item on a display of the consumer device.

14 . The system of claim 13 , wherein the at least one user-activity parameter is at least one of: behavioral information related to the user, demographic information, a time that the at least one product added to the cart, and shopping history.

15 . The system of claim 13 , wherein the message is received from any one of: the consumer device, a web source hosting the e-commerce website.

16 . The system of claim 13 , wherein the system is further configured to:

collect at least one product-related parameter from a merchant device.

17 . The system of claim 16 , wherein the at least one product-related parameter includes at least one of: a type of product, a product price, shipping costs, a minimum price for the product, a minimum margin for the product, and an inventory level of the product.

18 . The system of claim 13 , wherein the identification of a user attempt not to complete a purchase transaction is based on at least one of: an explicit identification, and an implicit identification.

19 . The system of claim 18 , wherein in determining the implicit identification the system is further configured to:

compare each of the at least one user-activity parameter to a baseline;

generate a significant parameter for each user-activity parameter being deviate from the respective baseline by a predefined threshold, the implicit identification is determined upon generation of at least one significant parameter.

20 . The system of claim 17 , wherein the at least one motivational content item is selected based on at least one of the user-activity and the product related parameter.

21 . The system of claim 17 , wherein the at least one motivational content item is selected via the merchant device of the merchant.

22 . The system of claim 13 , wherein the at least one motivational content item is designed to incentivize the user to complete the purchase transaction.

23 . The system of claim 13 , wherein the at least one motivational content item includes at least a link inviting the user to make a counter offer on the product in interest.