IP Library › Patent Application 15184485
Patent Application
App. No. 15/184,485

METHOD AND SYSTEM FOR DYNAMIC ADVERTISING BASED ON USER ACTIONS

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Quick Facts
Patent No.
US None
App. No.
15/184,485
Abstract

A method and system for dynamically responding to advertisement reactions of a user in social network that includes serving an initial advertisement to a user of a social network; gathering a response action of the user associated with the initial advertisement; categorizing a quality of the response action of the user; creating an advertiser response based on the quality of the response action; and sending the response to the user.

Claims (6)

1 . A method for dynamically responding to advertisement reactions of a user in a social network, the social network being an internet based web platform with a plurality of user accounts, comprising:

serving an initial advertisement to a user of a social network;

gathering a response action of the user on the social network associated with the initial advertisement;

categorizing a quality of the response action of the user;

creating an advertiser response based on the quality of the response action; and

sending the response to the user.

Assignments (2)
SECURITY INTEREST Recorded Sep 15, 2016
From: 140 PROOF, INC.
To: SILICON VALLEY BANK
Reel/Frame 039755/0596 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 26, 2016
From: ELVERKROG, JON; MANOOGIAN, JOHN, III; MICHAELS-OBER, ERIK
To: 140 PROOF, INC.
Reel/Frame 039263/0482 →