Device for communicating preferences to a computer system

1. A payment device to store and communicate preferences to a merchant comprising:

a physical payment device to be sensed by a sensor of a preference reader at a merchant comprising:

a preference code comprising a unique image which is sensed by the sensor of the preference reader, wherein the preference code identifies a preset preference, said preset preference comprising products or services available at the merchant as a function of past purchase histories of a consumer, wherein the reader processor of the preference reader physically configured to transform the unique image into a unique code;

the reader processor is configured to communicate the unique code to a preference server using a non-payment system network wherein the preference server uses a processor physically configured to:

determine if the unique code matches a stored unique code;

in response to the unique code matching a stored unique code, communicating a preset preference to a preference processor at the merchant wherein the preference processor communicate the preset preference to the merchant staff for fulfillment of the identified products or services;

wherein communicating further comprising:

communicating a personal account representative code to a point of sale device; and

communicating from the point of sale device the personal account representative code to a validation server on a payment system network;

in response to the validation server approving the personal account representative code, communicating an approval code to the point of sale device over the payment network; and

executing a transaction for the preset preference at the merchant.

2. The payment device of claim 1 , wherein the preference code comprises at least one of a QR code or a bar code.

3. The payment device of claim 1 , wherein the preference code is pre-assigned to a payment device.

4. The payment device of claim 1 , wherein the preset preference is set by a consumer.

5. The payment device of claim 4 , wherein further comprising from the consumer:

receiving the preference code by a preference server;

authorizing the preference code by the preference server;

in response to the preference code being authorized, presenting to the consumer with a plurality of options;

receiving a selection of the options which may be stored as user preferences;

storing the selections as the user preferences along with the preference code, wherein the user preferences are accessible by verified merchants in response to receiving the preference code.

6. The payment device of claim 5 , further comprising presenting a graphical user interface to the consumer for setting the preferences.

7. The payment device of claim 1 , wherein the preference reader is in communication with a point of sale device.

8. The payment device of claim 1 , wherein the payment device is at least one of a physical credit card or a physical debit card.

9. The payment device of claim 1 , wherein the payment device is a mobile computing device which comprises a processor which is physically configured to execute a payment application.

10. The payment device of claim 8 , wherein the payment application uses token to represent a personal account number.

11. The payment device of claim 1 , wherein the preference code is a hologram.

12. The payment device of claim 1 , wherein the preference code is stored in a chip on a physical payment device.

13. The payment device of claim 1 , wherein the preference code is stored as part of the magnetic stripe.

14. The payment device of claim 1 , wherein the personal account number is represented by a token.

15. The payment device of claim 1 , wherein the preference reader is a separate device from the point of sale device.

16. A computer implemented method of increasing merchant processing and efficiency in serving customers comprising:

receiving a preference code embedded on a memory device of a payment device at a preference reader of a merchant, said memory device storing preferences of a consumer, wherein the preference code identifies a consumer preference of products or services available at the merchant as a function of past purchase histories of a consumer;

digitally communicating the preference code to a preference server over a non-payment network;

determining if the preference code is recognized by the preference server for the consumer and the merchant;

if the preference code is not recognized by the preference server, communicating to the consumer that the preference code is not recognized;

in response to the preference code being recognized by the preference server for the consumer and the merchant, communicate the consumer preference to the merchant over the non-payment network;

indicating to the consumer that the consumer preference was recognized; and

prompting the consumer to submit payment details to the merchant over a payment network to a verification server.

17. The computer implemented method of claim 16 , wherein the preference code is communicated according to a protocol.

18. The computer implemented method of claim 16 , further comprising receiving presetting preferences from a consumer for a merchant using a graphical user interface.

19. The computer implemented method of claim 16 , wherein the preference code is at least one of:

a hologram on a payment device;

a visible code on the payment device;

an invisible code on the payment device;

a code in a magnetic stripe on the payment device; and

a signal communicated from a wireless communication device that is part of the payment device.

20. The computer implemented method of claim 16 , wherein the preference code is communicated as an electronic token.