Compacted liquid laundry treatment composition

1. A water-soluble unit dose article comprising a water-soluble film and a laundry treatment composition, wherein said laundry treatment composition comprises:

a. between about 0.0001% and about 8% by weight of the composition of a hueing dye,

wherein the hueing dye is in a chemical class selected from the group consisting of acridine, anthraquinone, azine, azo, benzodifurane, benzodifuranone, carotenoid, cyanine, diazahemicyanine, diphenylmethane, formazan, hemicyanine, indigoids, methane, naphthoquinone, nitro, nitroso, oxazine, phthalocyanine, pyrazoles, triarylmethane, triphenylmethane, xanthenes, and mixtures thereof;

b. between about 40% and about 80% by weight of the composition of an alkoxylated alkyl surfactant system, wherein the alkoxylated alkyl surfactant comprise a first alkyloxylated alkyl surfactant and a second alkoxylated alkyl surfactant, wherein;

i. the first surfactant has the general structure R-A, where R is a linear or branched alkyl chain having a chain length of between about 6 and about 18 carbon atoms, A is at least one alkoxy group having an average degree of alkoxylation of between about 2 and about 12 and wherein the alkoxy groups consist of identical repeat alkoxy groups or identical repeat alkoxy group blocks wherein a block comprises at least two alkoxy groups;

ii. the second surfactant has the general structure R′-E-C, wherein R′ is a linear or branched alkyl chain having a chain length of between about 6 and about 18 carbon atoms, E is an ethoxy chain consisting of between about 2 and about 12 ethoxy groups and C is an end cap, wherein the end cap is selected from;

I. an alkyl chain consisting of between about 1 and about 8 alkoxy groups selected from propoxy groups, butoxy groups and a mixture thereof;

II. an —OH group;

III. a linear or branched alkyl chain of the general formula R″ wherein R″ comprises between about 1 and about 8 carbon atoms;

IV. or a mixture thereof;

c. between 0% and about 40% by weight of the composition of a solvent, wherein the solvent is selected from polar protic solvents, polar aprotic solvents or a mixture thereof.

2. The unit dose article according to claim 1 , wherein the weight ratio of the first surfactant to the second surfactant is about 5:1 to about 1:8.

3. The unit dose article according to claim 1 , wherein the alkoxy chain of the first surfactant comprises an ethoxylate group, butoxylate group, propoxylate group or a mixture thereof.

4. The unit dose article according to claim 1 wherein the first surfactant is selected from the group consisting of fatty alcohol alkoxylates, Guerbet alcohol alkoxylates, oxo alcohol alkoxylates, alkyl phenol alcohol alkoxylates and mixtures thereof.

5. The unit dose article according to claim 1 wherein the alkyl chain of the first surfactant, the second surfactant or both surfactants comprises between about 8 and about 16.

6. The unit dose article according to claim 1 wherein the average degree of alkoxylation of the first surfactant is between about 3 and about 10.

7. The unit dose article according to claim 1 wherein the ethoxy chain of the second surfactant consists of about 3 to about 10 ethoxy groups.

8. The unit dose article according to claim 1 wherein the end cap of the second surfactant consists of between about 1 and about 6 alkoxy groups selected from propoxy groups, butoxy groups and a mixture thereof.

9. The unit dose article according to claim 1 wherein the treatment composition comprises between about 50% and about 75% by weight of the composition of the alkoxylated alkyl surfactant system.

10. The unit dose article according to claim 1 wherein the first surfactant, second surfactant or a mixture thereof is a non-ionic surfactant.

11. The unit dose article according to claim 1 wherein the composition comprises less than about 2% by weight of the composition of an anionic surfactant.

12. The unit dose article according to claim 1 comprising between about 0.0005% and about 6% by weight of the composition of the hueing dye.

13. The unit dose article according to claim 1 wherein the hueing dye has a hydrophilic index, and the first surfactant has a hydrophilic index and wherein the hydrophilic index of the non-surfactant benefit agent is within about 0.5 and about 2 times that of the hydrophilic index of the first surfactant.

14. The unit dose article according to claim 1 further comprising an aesthetic dye, an opacifier, an enzyme, a pearlescent agent, a rheology modifier or a mixture thereof.

15. The unit dose article according to claim 1 wherein the laundry treatment composition is in the form of a solid, a liquid or a mixture thereof.

16. The unit dose article according to claim 1 wherein said unit dose article comprises at least two compartments, and the composition is contained within at least one of the compartments.

17. The unit dose article according to claim 1 wherein the composition is present at between about 1% and about 50% by weight of the unit dose article.

18. The unit dose article according to claim 1 wherein the alkyl alkoxylated surfactant of the treatment composition comprises no more than about 50 wt % of the total surfactant present in the unit dose article.

19. A process of laundering fabrics comprising the step of adding the unit dose article of claim 1 to an automatic washing machine with fabrics to be laundered.

20. The unit dose article according to claim 1 , wherein the hueing dye is in a chemical class selected from the group consisting of azo, triarylmethane, triphenylmethane, and mixtures thereof.