Methods circuits devices systems and functionally associated machine executable code for recommendation and distribution of digital content

1. A content distribution system comprising:

a content server, associated with a content provider, communicatively coupled to a data packet network and running one or more server-side components to selectively send customized content intended to improve the functionality of a mobile device to a mobile computing device based on one or more operational scenarios detected on the mobile computing devices, wherein specific content is sent to the mobile computing device in response to detection of one or more specific operational scenarios, and includes machine executable code to alter one or more operational capabilities of one the mobile computing device; and

a mobile computing device also communicatively coupled to the data packet network and running a client-side component, and configured to:

(a) receive from said one or more server-side components, a mobile device operational scenario including a definition of user actions performed on the device, for the mobile device operational scenario;

(b) activate or configure one or more monitoring routines to monitor the user actions performed on the device, defined within the received device operational scenario definition;

(c) monitor said mobile computing device for an occurrence of the user actions performed on the device, associated with the defined operational scenario using the activated or configured monitoring routines;

(d) notify said one or more server-side components of detected occurrences of the user actions performed on the device, when the detected occurrences have met the mobile device operational scenario definition;

(e) receive customized content, as determined by the content provider, from the server-side component responsive to the notification;

(f) install the received customized content; and

(g) monitor and report mobile device user consumption of the installed customized content.

2. A wireless communication device comprising:

communication circuits to receive and transmit data, including installable customized content intended to improve the functionality of a mobile device, over a wireless communication network; and

processing circuits functionally associated with a digital operating memory and with a digital storage, wherein the processing circuits are adapted to:

(a) receive from more server-side components running on a server connected to the wireless communication network, a mobile device operational scenario definition;

(b) activate or configure one or more monitoring routines to monitor user actions performed on the device, defined in accordance with the device operational scenario associated with the functionality of the said received mobile device operational scenario definition;

(c) monitor said mobile computing device for an occurrence of the user actions performed on the device, associated with the defined operational scenario using the activated or configured monitoring routines, wherein the mobile device operational scenario definition includes one or more user actions performed on the device;

(d) notify the one or more server-side components of detected occurrences of the user actions performed on the device, when the detected occurrences have met the said mobile device operational scenario definition;

(e) receive customized content, as determined by the content provider, intended to improve the functionality of the said mobile device from the server-side component responsive to the notification;

(f) install received customized content on said device; and

(g) monitor and report mobile device user consumption of the installed customized content.