Systems and methods for tracking of non-wagering account associated with gaming environment

1. A computer-based method of player tracking, the method performed by one or more computing devices comprising instructions stored in a memory, which when executed by one or more processors of the one or more computing devices, cause the one or more computing devices to perform the method comprising:

associating in computer memory of the one or more computing devices, a financial account of a player with a player identifier of a gaming environment, wherein the financial account holds funds maintained by an issuer processor computing system one a bankcard network, wherein the funds are accessible to the player for payment transactions at any of a plurality of merchants associated with the bank card network through the use of a payment vehicle;

subsequent to the use of the payment vehicle for one or more payment transactions, receiving transaction-related information associated with the use of the payment vehicle for payment transactions at one or more of the plurality of merchants;

generating a player intelligence report for the player based at least partially on the transaction-related information received from the issuer processor computing system via the closed communications, wherein the player intelligence report identifies the one or more of the plurality of merchants, and

providing the player intelligence report to a casino computing system associated with the gaming environment, and wherein the player intelligence report comprises the player identifier and comprises at least some of the transaction-related information.

2. The computer-based method of claim 1 , wherein the player identifier is a loyalty account number of the player.

3. The computer-based method of claim 1 , wherein the transaction-related information comprises at least a merchant name and a transaction date.

4. The computer-based method of claim 1 , wherein the payment vehicle is a general purpose reloadable card.

5. The computer-based method of claim 1 , further comprising:

assigning a loyalty value to the use of the payment vehicle based on the transaction-related information associated with use of the payment vehicle for payment transactions at the one or more of the plurality of merchants.

6. The computer-based method of claim 5 , wherein the loyalty value is a point value, and wherein the point value is based on the transaction-related information.

7. The computer-based method of claim 6 , wherein the point value assigned to uses of the payment vehicle for a first transaction type is higher than the point value assigned to uses of the payment vehicle for a second transaction type.

8. A computer-based method, the method performed by a transaction facilitator computing system comprising instructions stored in a memory, which when executed by a processor of the transaction facilitator computing system, cause the transaction facilitator computing system to perform the method comprising:

associating in computer memory of the transaction facilitator computing system, a financial account of a player with a unique identifier of the player that is associated with a loyalty program of a gaming environment, wherein funds held by the financial account are maintained by financial institution are accessible by a payment vehicle associated with a bank card network, and wherein the payment vehicle is usable for payment transactions at any of a plurality of merchants associated with the bank card network;

linking a transaction incentive to the player, wherein the transaction incentive is applicable to a payment transaction at one of the plurality of merchants associated with the bank card network; and

when the financial account is used in the processing of a payment transaction at a merchant:

(i) receiving transaction-related information associated with the use of the financial account in the processing of the payment transaction at the merchant, wherein the transaction-related information comprises a merchant identifier; and

(ii) determining, as a function of the identity of the merchant identifier whether the transaction incentive is applicable to the payment transaction.

9. The computer-based method of claim 8 , wherein the transaction incentive is only applicable for a single payment transaction.

10. The computer-based method of claim 9 , further comprising:

causing the transaction incentive to be applied to the payment transaction when the transaction incentive is determined to be applicable.

11. The computer-based method of claim 8 , wherein the transaction incentive is a merchant-specific coupon.

12. The computer-based method of claim 8 , wherein a value of the transaction incentive is based on a loyalty status of the player.

13. The computer-based method of claim 12 , further comprising:

reporting the application of the transaction incentive to a casino computing system.

14. A player tracking system, comprising:

a player tracking computing system comprising one or more processors and non-transitory computer readable medium having instructions stored thereon, which when executed by at least one of the one or more processors, cause the player tracking system to:

link a loyalty profile of a player with a financial account maintained by an issuer processor computing system on a bank card network;

communicate with a loyalty computing system of a gaming environment to update a loyalty profile of a player based on transaction-related information received from the issuer processor computing system on a bank card network via closed communications, wherein:

the transaction-related information is associated with payment transactions initiated at merchants associated with the bank card network that access of funds maintained in the financial account; and

the merchants are unaffiliated with the gaming environment.

15. The player tracking system of claim 14 , wherein the instructions, when executed further cause the player tracking computing system to:

receive an incentive from the loyalty computing system, wherein the incentive comprises a transaction parameter; and

apply the incentive to the payment transaction when the transaction parameter is satisfied.

16. The player tracking system of claim 15 , wherein the incentive is a coupon.

17. The player tracking system of claim 15 , wherein the transaction parameter identifies one or more merchants.

18. The player tracking system of claim 15 , further comprising the issuer processor computing system.