Methods, systems, and products for electronic purchases

1. A method, comprising:

receiving, by a server associated with a merchant, an electronic shopping cart sent via the Internet, the electronic shopping cart associated with a client device, the electronic shopping cart associated with an item selected for a purchase at a price via a website associated with a different merchant;

determining, by the server, a lower price for the item offered by the merchant;

sending, by the server, a recommendation via the Internet to the client device, the recommendation recommending the lower price for the item offered by the merchant;

sending, by the server, a notification via the Internet to the different merchant, the notification alerting the different merchant to an approval of the lower price for the item offered by the merchant; and

receiving, by the server and the client device, an electronic counteroffer sent via the Internet from the different merchant, the electronic counteroffer comprising an updated price for the item associated with the different merchant.

2. The method of claim 1 , further comprising replacing the item associated with the different merchant with the item offered by the website.

3. The method of claim 1 , further comprising determining a comparable item to the item.

4. The method of claim 1 , further comprising querying an electronic database for a description associated with the item, the electronic database mapping identifiers of merchants to descriptions of items.

5. The method of claim 4 , further comprising identifying an identifier of the identifiers from the electronic database that is mapped to the description associated with the item.

6. The method of claim 1 , further comprising comparing pricing to determine the lower price.

7. The method of claim 1 , further comprising receiving an approval that accepts the recommendation recommending the lower price for the item offered by the merchant.

8. A system, comprising:

a hardware processor; and

a memory device, the memory device storing code, the code when executed causing the hardware processor to perform operations, the operations comprising:

receiving an electronic shopping cart sent via the Internet to a merchant, the electronic shopping cart associated with a client device, the electronic shopping cart associated with an item selected for a purchase at a price via a different merchant's website;

determining a lower price for the item offered by the merchant;

sending a recommendation via the Internet to the client device, the recommendation recommending the lower price for the item offered by the merchant;

sending a notification via the Internet to the different merchant associated with the different merchant's website, the notification alerting the different merchant to an approval of the lower price for the item offered by the merchant; and

receiving an electronic counteroffer sent via the Internet from the different merchant, the electronic counteroffer comprising an updated price for the item selected for the purchase via the different merchant's web site.

9. The system of claim 8 , wherein the operations further comprise replacing the item associated with the electronic shopping cart with the item offered by the merchant.

10. The system of claim 8 , wherein the operations further comprise determining a comparable item to the item.

11. The system of claim 8 , wherein the operations further comprise querying an electronic database for a description associated with the item, the electronic database mapping identifiers of merchants to descriptions of items.

12. The system of claim 11 , wherein the operations further comprise retrieving an identifier from the electronic database that is mapped to the description associated with the item.

13. The system of claim 8 , wherein the operations further comprise comparing pricing to determine the lower price.

14. The system of claim 8 , wherein the operations further comprise receiving an approval that accepts the recommendation recommending the lower price for the item offered by the merchant.

15. A memory device storing instructions that when executed cause a hardware processor to perform operations, the operations comprising:

receiving an electronic shopping cart sent via the Internet to a merchant, the electronic shopping cart associated with a client device, the electronic shopping cart associated with an item selected for a purchase at a price via a different merchant's website associated with a different merchant;

determining a lower price for the item offered by a merchant's website associated with the merchant;

sending a recommendation via the Internet to the client device, the recommendation recommending the lower price for the item offered by the merchant's website;

sending a notification via the Internet to the different merchant associated with the different merchant's website, the notification alerting the different merchant to an approval of the lower price for the item offered by the merchant's website; and

receiving an electronic counteroffer sent via the Internet from the different merchant, the electronic counteroffer comprising an updated price for the item selected for the purchase via the different merchant's web site.

16. The memory device of claim 15 , wherein the operations further comprise replacing the item associated with the electronic shopping cart with the item offered by the merchant's web site.

17. The memory device of claim 15 , wherein the operations further comprise determining a comparable item to the item.

18. The memory device of claim 15 , wherein the operations further comprise querying an electronic database for a description associated with the item, the electronic database mapping identifiers of merchants to descriptions of items.

19. The memory device of claim 18 , wherein the operations further comprise retrieving an identifier from the electronic database that is mapped to the description associated with the item.

20. The memory device of claim 15 , wherein the operations further comprise receiving an approval that accepts the recommendation.