Method for Direct Customized Advertising
A method of direct customized advertising includes detecting an identity of a customer proximate to a brick-and-mortar store, obtaining historical shopping records associated with the customer, generating and printing customized coupons or advertisements based on the historical shopping records of the customer, and delivering the customized coupons or advertisements to the customer as they enter the brick-and-mortar store.
1 . A method of direct customized advertising comprising:
detecting an identity of a customer proximate to a brick-and-mortar store;
obtaining historical shopping records associated with the customer;
generating and printing customized coupons or advertisements based on the historical shopping records of the customer; and
delivering the customized coupons or advertisements to the customer as they enter the brick-and-mortar store.
2 . The method of claim 1 , wherein the printed customized coupons or advertisements include a picture of the customer.
3 . The method of claim 2 , wherein the picture of the customer was taken at a time between when the customer exited their car and when the customer entered the brick-and-mortar store.
4 . The method of claim 3 , wherein a door greeter of the brick-and-mortar store delivers the customized coupons or advertisements to the customer.
5 . The method of claim 3 , wherein a product manufacture representative delivers the customized coupons or advertisements to the customer.
6 . The method of claim 1 , wherein an online retailer representative delivers the customized coupons or advertisements to the customer.
7 . The method of claim 1 , wherein the customized coupons or advertisements are for products that have a short expiration period remaining.
8 . The method of claim 1 , wherein the customized coupons or advertisements are for competing products of products of the historical shopping records associated with the customer.
9 . The method of claim 1 , wherein the customized coupons or advertisements are for products overstocked in the brick-and-mortar store.
10 . The method of claim 1 , wherein the customized coupons or advertisements are for products that are complimentary to recent online purchases by the customer.
11 . The method of claim 1 , wherein the customized coupons or advertisements are only able to be used on the same date delivered to the customer.
12 . The method of claim 1 , wherein the identity of the customer is determined based on facial recognition.
13 . The method of claim 1 , wherein the identity of the customer is determined based on a wireless signal.
14 . The method of claim 1 , wherein the identity of the customer is determined based on optical character recognition of the license plates on the customer's vehicle.
15 . The method of claim 1 , wherein the identity of the customer is determined based on a mobile phone signal of the customer.
16 . The method of claim 1 , further comprising tracking point-of-sale purchases resulting from the customized coupons or advertisements and associating the point-of-sale purchase results with the customer historical shopping records.
17 . The method of claim 1 , wherein customer historical shopping records include one or more of Internet purchases, purchases associated with an address of the customer, purchases associated with a phone number of the customer, purchases associated with an email address of the customer, purchases associated with an account of the customer, or a combination thereof.
18 . The method of claim 16 , wherein the tracked point-of-sale purchase results are used in a decision process when generating the customized coupons or advertisements.
19 . The method of claim 16 , wherein the tracked point-of-sale purchase results are used in part to determine a discount applied to a specific product item of the customized coupons or advertisements.
20 . The method of claim 16 , wherein the tracked point-of-sale purchase results are used in part to determine a specific product item offered in the customized coupons or advertisements.