Press release distribution system
A press release distribution system provides press release and other news to forum sites as posts. The forum software that runs at forum sites includes press release interface software or is adapted to receive press release interface plug-in modules for interfacing with the press release distribution system. The press release interface software or plug-in module may also monitor and/or analyze user data of forum members and/or forum activities of the users. The monitored user data and forum activities may be provided to the press release distribution system for analysis and generation of user profiles. Using the result of the analysis (e.g., user profiles), the press release distribution system can target particular users or forums to direct the press releases, news, or advertisements for most effective advertising campaign.
1. A brand management system that receives advertisements as sponsored posts from one or more server computers coupled to one or more user computers and a websites over a communication network, the system configured to post the sponsored posts on one or more forum sites among the plurality of websites over a computer network, each of the forum sites for uploading posts by one or more forum site members, each of the posts comprises a content viewable by one or more forum site members, the system configured to:
use monitored forum site member data and forum site member activity on one or more of the websites, wherein the forum site member activity comprises uploading one or more posts to the forum sites;
request a first sponsor post from the server computer over a communication network based on monitored forum site member data or activity;
cause the post of the first sponsor post among one or more posts uploaded by the forum site members on the forum sites, wherein each of the forum sites is directed to at least one forum site member, wherein the posting the first sponsor post comprises displaying the first sponsor post content separately from any banner advertisement or static header on the forum site and embedding the first sponsor post content contiguously together with at least some of the posts uploaded by the forum site members such that the first sponsor post scrolls together with the posts uploaded by forum site members on the forum sites, and the first sponsor post is placed in a fixed position relative to the contiguous posts uploaded by the forum site members;
use tracked data comprising one or more of impressions, clicks, click-through rate, or forum site member actions with respect to the first sponsor post; and
cause the first sponsor post to be replaced based on the impressions, clicks, click-through rate, or forum site member actions with respect to the first sponsor post.
2. The system of claim 1 , wherein the sponsored post comprises a press release, news, announcement, message, news feed, advertisement, or non-“press” event.
3. The system of claim 1 , wherein the non-sponsored post comprises one or more of messages.
4. The system of claim 1 , wherein the communication network is the Internet.
5. The system of claim 1 , wherein each of the one or more websites comprises forum sites, fan sites, popular sites, enthusiast sites, online communities, message forums, forum, or popular forums.
6. The system of claim 1 , wherein the brand management system is further configured to generate member profiles from the monitored forum site member data or activity at one or more of the websites on which the sponsored posts are placed.
7. The system of claim 1 , wherein the forum site member activity at one or more of the websites comprise one or more of non-sponsored posts, reads of sponsored posts, or searches at one or more of websites on which the sponsored posts are placed.
8. The system of claim 1 , wherein the sponsored post further comprises text.
9. The system of claim 1 , wherein the sponsored post is displayed with a background color or another distinguishing feature to denote it as being different from the non-sponsored posts.
10. The system of claim 1 , wherein the brand management system is further configured to monitor the websites for specific keywords.
11. A method of electronically delivering advertisements as sponsored posts to be displayed on one or more forum sites over a computer network, each of the forum sites for uploading posts by one or more forum site members, each of the posts comprises a content viewable by one or more forum site members, the method comprising:
electronically using monitored forum site member data and forum site member activity with respect to one or more of the websites, wherein the forum site member activity comprises uploading one or more posts to the forum sites;
electronically requesting a first sponsor post from a server computer over a communication network based on monitored forum site member data or activity;
electronically causing the posting of the first sponsor post among one or more posts uploaded by the forum site members on the forum sites, wherein each of the forum sites is directed to at least one forum site member, wherein the posting the first sponsor post comprises displaying the first sponsor post content separately from any banner advertisement or static header on the forum site and embedding the first sponsor post content contiguously together with at least some of the posts uploaded by the forum site members such that the first sponsor post scrolls together with the posts uploaded by the forum site members on the forum sites, and the first sponsor post is placed in a fixed position relative to the contiguous posts uploaded by the forum site members;
electronically using tracking data comprising one or more of impressions, clicks, click-through rate, or forum site member actions with respect to the first sponsor post; and
electronically causing the first sponsor post to be changed based on the impressions, clicks, click-through rate, or forum site member actions with respect to the first sponsor post.
12. The method of claim 11 , wherein the sponsored post comprises a press release, news, announcement, message, news feed, advertisement, or non-“press” event.
13. The method of claim 11 , wherein the non-sponsored post comprises one or more of messages.
14. The method of claim 11 , wherein the communication network is the Internet.
15. The method of claim 11 , wherein each of the one or more websites comprises forum sites, fan sites, popular sites, enthusiast sites, online communities, message forums, member forum, or popular forums.
16. The method of claim 11 , further comprising electronically generating member profiles from the monitored forum site member data or activity at one or more of the websites on which the sponsored posts are placed.
17. The method of claim 11 , wherein the forum site member activity at one or more of the websites on which the sponsored posts are placed comprise one or more of non-sponsored posts, reads of sponsored posts, or searches at one or more of the websites on which the sponsored posts are placed.
18. The method of claim 11 , wherein the sponsored post further comprises text.
19. The method of claim 11 , further comprising electronically to monitoring the websites for specific keywords.
20. The method of claim 11 , further comprising electronically posting the sponsored posts among the non-sponsored posts at each of multiple websites, and electronically monitoring forum site member data or forum site member activity at each of the multiple websites.
21. The method of claim 11 , wherein the changing of the first sponsor post comprises modifying the first sponsor post.
22. The method of claim 11 , wherein the changing of the first sponsor post comprises replacing the first sponsor post.
23. The method of claim 11 , wherein the changing of the first sponsor post comprises time limiting the first sponsor post.
24. A method of electronically delivering advertisements as sponsored posts to one or more websites over a computer network, each of the websites includes non-sponsor posts, each of the sponsored posts and non-sponsored posts comprising a content viewable by one or more users, the method comprising:
using monitored user data and user activity with respect to one or more of the websites;
providing one or more sponsored posts over a communication network based on monitored user data or activity;
causing to display one or more sponsored posts among one or more non-sponsored posts on one or more websites, wherein the causing to display the one or more sponsored posts on each website comprises placing the one or more sponsored post separately from any banner advertisement or static header on the one or more websites and contiguously together with one or more of the non-sponsored posts such that the one or more sponsored posts scroll together with the one or more non-sponsored posts, and the one or more sponsored post are placed in a fixed position relative to one or more of the contiguous non-sponsored posts;
using tracked impressions, clicks, click-through rate, or user actions with respect to the one or more sponsored posts on one or more of the websites; and
causing one or more of the sponsored posts to be changed based on the impressions, clicks, click-through rate, or user actions with respect to one or more sponsored post on one or more of the websites.
25. The method of claim 24 , wherein the sponsored post comprises a press release, news, announcement, message, news feed, advertisement, or non-“press” event.
26. The method of claim 24 , wherein the non-sponsored post comprises one or more of images and text.
27. The method of claim 24 , wherein each of the one or more websites comprises forum sites, fan sites, popular sites, enthusiast sites, online communities, message forums, member forum, or popular forums.
28. The method of claim 24 , further comprising electronically generating user profiles from the monitored user data or activity at one or more of the websites on which the sponsored posts are placed.
29. The method of claim 24 , wherein the user member activity at one or more of the websites on which the sponsored posts are placed comprises one or more of non-sponsored posts, reads of sponsored posts, or searches at one or more of the websites on which the sponsored posts are placed.
30. The method of claim 24 , further comprising electronically to monitoring the websites for specific keywords.
31. The method of claim 24 , further comprising electronically posting the sponsored posts among the non-sponsored posts at each of multiple websites, and electronically monitoring user data or activity at each of the multiple websites.
32. The method of claim 24 , wherein the changing of the first comprises modifying the first sponsor post.
33. The method of claim 24 , wherein the changing of the sponsor post comprises replacing the first sponsor post.
34. The method of claim 24 , wherein the changing of the sponsor post comprises time limiting the first sponsor post.