Method and system for rendering content on the exterior of a vehicle

1. A method of rendering content on the exterior of a vehicle, the method comprising the steps of:

providing a display configured to mount on the front or back exterior of the vehicle in a location configured for a license plate;

obtaining vehicle registration and/or identification information from a government agency, said vehicle registration and/or identification information being unique to said vehicle;

storing the vehicle registration and/or identification information in a storage device located on the vehicle;

rendering a first content on the display when the vehicle is in motion, said first content including the vehicle registration and/or identification information stored in the storage device; and

rendering a second content on the display when the vehicle is stopped, said second content including said vehicle registration information and/or identification information of said first content, and said second content also including a message that is not related to said vehicle registration information or identification information, wherein the first content does not include the message.

2. The method of claim 1 , further comprising the steps of:

monitoring a power state of the vehicle; and

modifying content rendered on the display when the vehicle transitions from the on state to the off state.

3. The method of claim 2 , wherein said vehicle registration and/or vehicle identification information includes a unique vehicle license plate number.

4. The method of claim 1 , further comprising the step of modifying content rendered on the display based upon the location of the vehicle.

5. The method of claim 1 , wherein the message is an advertisement.

6. The method of claim 1 , wherein said vehicle registration and/or vehicle identification information includes a unique vehicle license plate number.

7. A display system for rendering content on the exterior of a vehicle, the system comprising:

a display configured to mount on the front or back exterior of the vehicle in a location configured for a license plate;

a storage device configured to store vehicle registration and/or vehicle identification information from a government agency, said vehicle registration and/or vehicle identification information being unique to said vehicle;

a processor configured to implement one of the following operational modes of the display system based upon whether the vehicle is in motion or stopped:

a first operational mode when the vehicle is in motion, in which case the processor drives the display to display a first content including the stored vehicle registration and/or vehicle identification information;

a second operational mode when the vehicle is stopped, in which case the processor drives the display to display a second content including said vehicle registration information and/or identification information of said first content, said second content also including a message that is not related to said vehicle registration information or vehicle identification information; wherein the first content does not include the message.

8. The system of claim 7 , said system being configured for:

monitoring a power state of the vehicle; and

modifying content rendered on the display when the vehicle transitions from the on state to the off state.

9. The system of claim 8 , wherein said vehicle registration and/or vehicle identification information includes a unique vehicle license plate number.

10. The system of claim 7 , wherein the message is an advertisement.

11. The system of claim 7 , wherein said vehicle registration and/or vehicle identification information includes a unique vehicle license plate number.

12. A system of rendering content on the exterior of a vehicle, the system comprising hardware including a display, a storage device, and a processor, said system being configured to perform a method comprising the steps of:

providing the display configured to mount on the front or back exterior of the vehicle in a location configured for a license plate;

obtaining a vehicle license plate number from a government agency, said vehicle license plate number being unique to said vehicle;

storing the vehicle license plate number in the storage device located on the vehicle;

the processor rendering a first content on the display when the vehicle is on and in motion, said first content including the vehicle license plate number stored in the storage device such that said vehicle license plate number is displayed prominently on said display; and:

the processor rendering a second content on the display when the vehicle is stopped, said second content including said vehicle license plate number of said first content, and said second content also including a message that is not related to said vehicle license plate number, wherein the message is displayed more prominently on said display than the vehicle license plate number.

13. The system of claim 12 , said system being configured for:

monitoring a power state of the vehicle; and

modifying content rendered on the display when the vehicle transitions from the on state to the off state.

14. The system of claim 12 , wherein the message is an advertisement.

15. A method of rendering content on the exterior of a vehicle, the method comprising the steps of:

providing a display configured to mount on the front or back exterior of the vehicle in a location configured for a license plate;

obtaining a vehicle license plate number from a government agency, said vehicle license plate number being unique to said vehicle;

storing the vehicle license plate number in a storage device located on the vehicle;

rendering a first content on the display when the vehicle is in motion, said first content including the vehicle license plate number stored in the storage device; and

rendering a second content on the display when the vehicle is stopped, said second content including said vehicle registration information and/or identification information of said first content, and said second content also including a message that is not related to said vehicle registration information or identification information, wherein

the first content does not include the message.

16. The method of claim 15 , further comprising the steps of:

monitoring a power state of the vehicle; and

modifying content rendered on the display when the vehicle transitions from the on state to the off state.

17. The method of claim 15 , wherein the message is an advertisement.