Convertible Package Assembly
A case formed from a single piece of material can be deconstructed simply and placed on a store shelf without the need for tools. The case has asymmetric portions can hide tear lines from the end consumer. Further, the case can be filled with product containers in a first orientation and shipped or placed on a shelf in a second orientation.
1 . A package assembly comprising:
a case formed from a single piece of packaging material, the case having a filling configuration and a display configuration;
the case having a first side and a second side opposite the first side, wherein a first tear line extends along a first side of the case and the second side of the case defines a gap opposite the tear line;
the case further having a front when the case is in the display configuration, the front defining a second tear line, the second tear line being at least partially masked in the display configuration by a flap that extends over the second tear line.
2 . The package assembly of claim 1 further comprising a third tear line.
3 . The package assembly of claim 1 , wherein the packaging material is corrugated cardboard defining flutes.
4 . The package assembly of claim 3 , wherein the case further has a shipping configuration, wherein, when the case is in the shipping configuration, the flutes extend vertically.
5 . The package assembly of claim 1 , wherein the case has a front in the display configuration, the front of the case having three overlapping sections.
6 . The package assembly of claim 5 , wherein the case has a back in the display configuration, the back of the case having three overlapping sections.
7 . The package assembly of claim 6 , wherein, in the display configuration, the surface area of the back is greater than the surface area of the front.
8 . The package assembly of claim 1 having exactly fifteen sections.
9 . The package of claim 8 , wherein exactly two of the sections have tear lines.
10 . The package assembly of claim 8 , wherein exactly three of the sections have tear lines.
11 . The package assembly of claim 1 , wherein the second tear line includes a portion that is skip cut and a portion that is clear cut.
12 . The package assembly of claim 1 , wherein 30-60% of the length of the second tear line 136 is clear cut and 40-70% of it is skip cut.
13 . The package assembly of claim 2 , wherein the third tear line includes a portion that is skip cut and a portion that is clear cut.
14 . The package assembly of claim 13 , wherein 30-60% of the length of the third tear line 136 is clear cut and 40-70% of it is skip cut.