IP Library Granted Patent US 10,912,372
Granted Patent B2
US 10,912,372 · App. 15/595,978 · Granted Feb 9, 2021

Facial stencils

Inventor: Anastasia Soare (Beverly Hills, CA)
Assignee: ANASTASIA BEVERLY HILLS, LLC
A45D40/30A45D44/00
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Quick Facts
Patent No.
US 10,912,372
App. No.
15/595,978
Granted
Feb 9, 2021
Kind
B2
Abstract

Makeup stencils and kits include a pair of stencils. Each stencil of the pair includes a surface defining an outer region. There are on the outer region at least one indicium located about a periphery of the outer region. Each portion of the periphery is dimensioned for application of makeup or contouring. A makeup and contouring system includes providing an image of a face to be used with stencils. Guidelines are determined and areas are located via the guidelines. A face is shaped with contouring and lightening to have Golden Ratio proportions via different points and zones.

Claims (20)

1. A pair of makeup stencils for application of makeup and/or contouring to a face of a user around a cheek area, jaw bone area and nose of the user in relation to mouth, eyes, eyebrows and forehead of the user comprising:

the stencils each having a surface defining an outer region dimensioned whereby contouring can be applied to the face on different areas of the face around the outer region;

a first stencil having a hook forward part remove from a hook for location extending over and behind an ear of the user with the forward part adjacent the user's cheek area for applying makeup and/or contouring around the forward part of the first stencil, a bottom periphery shape of the outer region of the first stencil is to generally conform with a line of the jaw bone of the user and form part of the hook over the ear; a top periphery shape being a line of the outer region arching in a concave area over the cheek of the user between an area near the bottom of the nose of the user and forms part of the hook over the ear;

a second stencil having an elongated narrow concave outline portion to conform to a bridge of the nose of the user; the narrow portion expanding over the top of the eyes to over the eyebrows and extend partly over the forehead, and near the end of the elongated portion there is a cut out for permitting makeup to be added near the end of the nose.

2. The stencils of claim 1 including at least one indicium located relative to a periphery of the outer region of at least one of the stencils.

3. The stencils of claim 1 wherein when using the stencils as a pair, the portion of the face below the eyes and over the zygomatic bone is defined for makeup and/or contouring.

4. The stencils of claim 1 , wherein the outline of the first stencil is substantially concave over the cheek and convex over the portion to follow the jaw bone, and a forward part of the stencil remote form the hook is relatively a concave outline around the edge of a mouth of the user, and the concave shape of the forward part permitting concave and convex edges of the first stencil to extend forwardly over the ends of the lips when considered essentially vertically and when the first stencil is in position over the cheek of the user.

5. The stencils of claim 1 , wherein the surface is formed of a substantially transparent material.

6. The stencils of claim 1 , wherein the surface is formed of a substantially pliable material.

7. The stencils of claim 1 , including using the first stencil and forming a first guide line on a cheek to demarcate a first limit for the application of contouring on the cheek, applying and using the fist stencil having at least one peripheral outline for location relative the face with the hook over the ear and applying a first makeup material to the face to represent and shape the contouring.

8. The stencils of claim 7 , including creating an area above the guide line and applying a second makeup material to effect blending to the area of the first guide line on the face.

9. The stencils of claim 1 , including using the second stencil to form contouring area on either side of ridge of the nose, and applying makeup through the cut out to apply makeup to near the end of the nose.

10. The stencils of claim 1 , including in a second application using the first stencil in an upside-down fashion, unrelated to being hooked on the ear so that the surface is directed on the forehead and a line can be made coincident with the outline normally directed to the jawbone area in the first application on the forehead so that contouring makeup can be applied to the forehead above the outline.

11. The stencils of claim 1 , including having on the second stencil wings extending sideways above or over the eyes when the elongated portion is located on the top of the nose.

12. A makeup stencil for application of makeup and/or contouring to a face of a user around a cheek area, jaw bone area of the user in relation to mouth, eyes, eyebrows and forehead of the user comprising the stencil having a surface defining an outer region dimensioned whereby contouring can be applied to the face on different areas of the face around the outer region;

the stencil having a hook for location over and behind an ear of the user and a forward part positionable adjacent the cheek area for applying makeup and/or contouring, the forward part having a bottom periphery shape being a line of the outer region positionable to generally conform with the line of the jaw bone of the user and form part of the hook over the ear; and

a top periphery shape being a line of the outer region arching in a concave area over the cheek of the user between an area near the bottom of the nose of the user and forms part of the hook over the ear.

13. The stencil of claim 12 , including a structure whereby in a first application the stencil is applied against the cheek with the concave area at the top and a convex portion at the bottom, and in a second application using the stencil in an upside-down fashion, unrelated to being hooked on the ear so that the surface of the forward part is directed on the user's forehead and a line can be made coincident with the outline normally directed to the jawbone area in the first application on the forehead so that contouring makeup can be applied to the forehead above the outline, and in a third application, the convex portion of the forward part is located adjacent the side of the user's nose, and selectively the hook is portion over the user's forehead.

14. A makeup stencil for application of makeup and/or contouring to a face of a user around the nose of the user in relation to mouth, eyes, eyebrows and forehead of the user comprising: the stencil having a surface defining an outer region dimensioned whereby contouring can be applied to the face on different areas of the face around the outer region; the stencil having an elongated narrow concave outline portion to conform to a bridge of the nose of the user; the narrow portion, when the stencil is placed on the top of the user's nose, expanding over the top of the eyes to over the eyebrows and extending partly over the forehead, and towards the tip of the elongated portion there is a cut out for permitting makeup to be added to a tip of the nose.

15. The stencil of claim 14 , including having on the stencil wings extending sideways above or over the eyes when the elongated portion is located on the top of the nose.

Assignments (7)
SECURITY INTEREST Recorded Aug 21, 2026
From: ANASTASIA IPCO, LLC
To: WELLS FARGO BANK, NATIONAL ASSOCIATION
Reel/Frame 075736/0077 →
PATENT SECURITY AGREEMENT Recorded Jan 12, 2026
From: ANASTASIA IPCO, LLC
To: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS COLLATERAL AGENT
Reel/Frame 074322/0604 →
ASSIGNMENT OF SECURITY INTERESTS IN PATENT COLLATERAL Recorded Jan 12, 2026
From: ROYAL BANK OF CANADA, AS RESIGNING ADMINISTRATIVE AGENT AND RESIGNING COLLATERAL AGENT
To: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS SUCCESSOR ADMINISTRATIVE AGENT AND SUCCESSOR COLLATERAL AGENT
Reel/Frame 074315/0866 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 9, 2025
From: ANASTASIA BEVERLY HILLS, LLC
To: ANASTASIA IPCO, LLC
Reel/Frame 071366/0545 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 18, 2018
From: SOARE, ANASTASIA, MS.
To: ANASTASIA BEVERLY HILLS, LLC
Reel/Frame 046903/0941 →
SECURITY INTEREST Recorded Aug 20, 2018
From: ANASTASIA BEVERLY HILLS, LLC
To: ROYAL BANK OF CANADA, AS COLLATERAL AGENT
Reel/Frame 046635/0184 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 13, 2018
From: SOARE, ANASTASIA
To: ANASTASIA BEVERLY HILLS, LLC
Reel/Frame 046628/0649 →
Continuity (1)
Related Publication 20180332949A1 · Nov 22, 2018