System and method for in-game advertising to assist in recruiting of affiliation members

1. A system configured to provide in-game advertising to assist in recruiting of affiliation members in an online game, the system comprising:

one or more physical computer processors configured by machine-readable instructions to:

execute an instance of an online game that takes place within a virtual space, and to implement the instance of the online game to facilitate participation of users in the online game via presenting views of the virtual space to the users via client computing platforms;

record memberships of the users in affiliations, wherein affiliations are relationships between groups of the users that have functional implications in the online game, the affiliations including a first affiliation to which a set of the users belong;

receive affiliation advertisements from the affiliations for advertising opportunities, the affiliation advertisements including a first affiliation advertisement from the users in the first affiliation, the first affiliation advertisement indicating an aggregate amount of consideration pledged by multiple users in the first affiliation on behalf of the first affiliation for a first advertising opportunity within the virtual space; and

effectuate presentation of affiliation advertisements within the virtual space responsive to a consideration criterion being satisfied, such that in response to the first affiliation advertisement indicating the aggregate amount of consideration pledged by the multiple users in the first affiliation satisfies the consideration criterion, the first affiliation advertisement including affiliation advertising content associated with the first affiliation is presented in the virtual space in accordance with the first advertising opportunity.

2. The system of claim 1 wherein the one or more physical computer processors are configured such that the first advertising opportunity includes one or more of a pop up provided within views of the virtual space presented to the users on the client computing platforms, space in a login modal for the online game, or presented in views of a game leaderboard for the online game.

3. The system of claim 1 wherein the one or more physical computer processors are further configured to receive entry and/or selection of the affiliation advertising content from users in the affiliations.

4. The system of claim 1 wherein the affiliation advertising content includes information about criteria for a desired member and a mission statement of the winning affiliation.

5. The system of claim 1 wherein the one or more physical computer processors are further configured to receive each of the multiple individual user pledged affiliation advertising considerations as hard currency offers.

6. The system of claim 5 wherein each of the multiple individual user pledged affiliation advertising considerations form the aggregate amount of consideration pledged by the multiple users in the first affiliation on behalf of the first affiliation representing, for the first affiliation, a sum of the total hard currencies offered by each member of the first affiliation.

7. The system of claim 6 wherein the one or more physical computer processors are further configured to effectuate presentation of each of the individual user pledged affiliation advertising considerations along with information about each respective associated affiliation member.

8. The system of claim 6 wherein the one or more physical computer processors are further configured to effectuate presentation of each of the individual user pledged affiliation advertising considerations along with information about each respective associated affiliation member.

9. The system of claim 1 wherein the one or more physical computer processors are further configured to provide advertising content tools for generating the affiliation advertising content.

10. The system of claim 9 wherein the one or more physical computer processors are further configured to verify a final version of the affiliation advertising content is in accordance with game constraints or standards.

11. The system of claim 10 wherein the one or more physical computer processors are further configured to produce a notification when the game constraints or standards are not met.

12. The system of claim 10 wherein the one or more physical computer processors are further configured to produce a notification including a warning that violations of the game constraints or standards will result in a penalty or disbanding of the affiliation.

13. The system of claim 1 wherein the presentation of the affiliation advertising content is associated with a presentation time window or a time duration associated with the first advertising opportunity.

14. A computer-implemented method for providing in-game advertising to assist in recruiting of affiliation members in an online game, the method being implemented in a computer system that includes one or more physical processors and storage media storing machine-readable instructions, the method comprising:

executing an instance of an online game that takes place within a virtual space; implementing the instance of the online game to facilitate participation of users in the online game via presenting views of the virtual space to the users via client computing platforms;

providing a gaming interface to the user in which the views of the virtual space are presented;

recording memberships of the users in affiliations, wherein affiliations are relationships between groups of the users that have functional implications in the online game, the affiliations including a first affiliation to which a set of the users belong;

receiving affiliation advertising bids from the affiliations for advertising opportunities, the affiliation advertisements from the affiliations for advertising opportunities, the affiliation advertisements including a first affiliation advertisement from the users in the first affiliation, the first affiliation advertisement indicating an aggregate amount of consideration pledged by multiple users in the first affiliation on behalf of the first affiliation for a first advertising opportunity within the virtual space; and

effectuating presentation of affiliation advertisements within the virtual space responsive to a consideration criterion being satisfied, such that in response to the first affiliation advertisement indicating the aggregate amount of consideration pledged by the multiple users in the first affiliation satisfies the consideration criterion, the first affiliation advertisement including affiliation advertising content associated with the first affiliation is presented in the virtual space in accordance with the first advertising opportunity.

15. The method of claim 14 wherein the first advertising opportunity includes one or more of a pop up provided within views of the virtual space presented to the users on the client computing platforms, space in a login modal for the online game, or presented in views of a game leaderboard for the online game.

16. The method of claim 14 further comprising receiving entry and/or selection of the affiliation advertising content from users in the affiliations.

17. The method of claim 14 wherein the affiliation advertising content includes information about criteria for a desired member and a mission statement of the winning affiliation.

18. The method of claim 14 further comprising receiving each of the multiple individual user pledged affiliation advertising considerations as hard currency offers.

19. The method of claim 14 further comprising receiving each of the multiple individual user pledged affiliation advertising considerations as hard currency offers to form the aggregate amount of consideration pledged by the multiple users in the first affiliation on behalf of the first affiliation representing, for the first affiliation, a sum of the total hard currencies offered by each member of the first affiliation.

20. The method of claim 19 further comprising effectuating presentation of each of the individual user pledged affiliation advertising considerations along with information about each respective associated affiliation member.

21. The method of claim 19 further comprising effectuating presentation of each of the individual user pledged affiliation advertising considerations along with information about each respective associated affiliation member.

22. The method of claim 14 further comprising providing advertising content tools for generating the affiliation advertising content.

23. The method of claim 22 further comprising verifying a final version of the affiliation advertising content is in accordance with game constraints or standards.

24. The method of claim 23 further comprising producing a notification when the game constraints or standards are not met.

25. The method of claim 23 further comprising producing a notification including a warning that violations of the game constraints or standards will result in a penalty or disbanding of the affiliation.

26. The method of claim 14 wherein the presentation of the affiliation advertising content is associated with a presentation time window or a time duration associated with the first advertising opportunity.