System and method for inducing user activity via enhanced web content

1. A method for inducing user activity via enhanced web content, comprising:

receiving data for interactions of a user with web content displayed on a user device during at least one electronic transaction, wherein the web content is associated with at least a product;

determining, based on the received data, a user impression, wherein the user impression includes a definitive value representing the user interactions with the web content;

generating a user profile including at least the determined user impression;

determining at least one content modification parameter based on the generated user profile;

determining at least one criterion based on the at least one content modification parameter; and

causing a display of enhanced content based on the at least one content modification parameter, when the at least one criterion is met.

2. The method of claim 1 , wherein each of the at least one criterion is any of: time-based and performance-based.

3. The method of claim 1 , wherein the at least one content modification parameter is at least one of: a modification of a display feature, additional content to be displayed, and information to be displayed.

4. The method of claim 1 , wherein the at least one criterion is generated based on any of: the generated user profile, and a plurality of similar user profiles.

5. The method of claim 4 , wherein each similar user profile includes matches the generated user profile above a predefined threshold.

6. The method of claim 1 , wherein the definitive value of the user impression further represents an interest of the user in the product.

7. The method of claim 1 , wherein generating the user profile including at least the determined user impression further comprises:

updating a predetermined user profile with the determined user impression.

8. The method of claim 1 , wherein determining at least one content modification parameter based on the generated user profile further comprises:

identifying, based at least on the generated user profile, a user performance parameter that can be improved, wherein the at least one content modification parameter is determined based on the identified user performance parameter.

9. The method of claim 8 , wherein the user performance parameter includes at least one of: a type of user interaction, a particular element of the web content lacking interaction, a frequency of user interactions, a duration of user interactions.

10. A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute a method comprising:

receiving data for interactions of a user with web content displayed on a user device during at least one electronic transaction, wherein the web content is associated with at least a product;

determining, based on the received data, a user impression, wherein the user impression includes a definitive value representing the user interactions with the web content;

generating a user profile including at least the determined user impression;

determining at least one content modification parameter based on the generated user profile;

determining at least one criterion based on the at least one content modification parameter; and

causing a display of enhanced content based on the at least one content modification parameter, when the at least one criterion is met.

11. A system for improving user activity via enhanced web content, comprising:

a processing unit; and

a memory, the memory containing instructions that, when executed by the processing unit, configure the system to:

receive data for interactions of a user with web content displayed on a user device during at least one electronic transaction, wherein the web content is associated with at least a product;

determine, based on the received data, a user impression, wherein the user impression includes a definitive value representing the user interactions with the web content;

generate a user profile including at least the determined user impression;

determine at least one content modification parameter based on the generated user profile;

determine at least one criterion based on the at least one content modification parameter; and

cause a display of enhanced content based on the at least one content modification parameter, when the at least one criterion is met.

12. The system of claim 11 , wherein each of the at least one criterion is any of: time-based and performance-based.

13. The system of claim 11 , wherein the at least one content modification parameter is at least one of: a modification of a display feature, additional content to be displayed, and information to be displayed.

14. The system of claim 11 , wherein the at least one criterion is generated based on any of: the generated user profile, and a plurality of similar user profiles.

15. The system of claim 14 , wherein each similar user profile includes matches the generated user profile above a predefined threshold.

16. The system of claim 11 , wherein the definitive value of the user impression further represents an interest of the user in the product.

17. The system of claim 11 , wherein the system is further configured to:

update a predetermined user profile with the determined user impression.

18. The system of claim 11 , wherein the system is further configured to:

identify, based at least on the generated user profile, a user performance parameter that can be improved, wherein the at least one content modification parameter is determined based on the identified user performance parameter.

19. The system of claim 18 , wherein the user performance parameter includes at least one of: a type of user interaction, a particular element of the web content lacking interaction, a frequency of user interactions, a duration of user interactions.