SYSTEMS AND METHODS FOR DELIVERING RELEVANT ADVERTISEMENTS
Systems and methods for delivering relevant content and/or advertisements are provided. Information about the content of one or more web pages of a particular website is collected so that keywords for particular categories of web pages can be identified. The keywords can then be matched to a set of data to produce one or more lists of information relevant to the particular categories of the particular website. When a user visits a web page that falls within a particular category of a particular website, the lists presented to the user in his/her browser relates to the other content on the web page.
1 . A method, comprising:
obtaining, by a computer, a configuration file for a selected website having a plurality of web pages;
selecting, by the computer, a web page from the plurality of web pages;
identifying, by the computer, links to at least two additional web pages on the selected web page;
analyzing, by the computer, content of the at least two additional web pages to identify one or more keywords;
sorting, by the computer, the one or more keywords based on frequency of use on the at least two additional web pages;
matching, by the computer, the one or more keywords with target words;
generating, by the computer, code for a web browser to display a container including an advertisement content area; and
providing the generated code to the web browser, wherein the advertisement content area displays an advertisement based on the matched target words.
2 . The method of claim 1 , wherein the advertisement related to the one of the plurality of lists is selected by:
encoding, by the computer, the one or more keywords; and
selecting the advertisement based on the encoded one or more keywords.
3 . The method of claim 2 , wherein the selection of the advertisement is performed by a computer that is distinct from the computer that encoded the one or more keywords.
4 . The method of claim 3 , wherein the distinct computer provides the selected advertisement to the web browser.
5 . A method, comprising:
receiving, by a web browser being executed on a processor, code corresponding to a requested web page;
executing, by the web browser, the received code to reproduce content of the requested web page;
executing, by the web browser, a widget script in the received code, wherein the execution of the widget script comprises
generating a container, which includes an advertisement content area; and
rendering content in the advertisement content area,
wherein the content in the advertisement content area is selected based on a relation to the content of the requested web page.
6 . The method of claim 5 , wherein the content of the requested web page is in a defined category of content and the content in the advertisement content area is selected based on keywords assigned to the defined category of content.