IP Library Granted Patent US 10,650,224
Granted Patent B2
US 10,650,224 · App. 15/680,255 · Granted May 12, 2020

Facial structural shaping

Inventors: Anastasia Soare (Beverly Hills, CA); Andrew Zuk (Beverly Hills, CA)
Assignee: ANASTASIA BEVERLY HILLS, LLC
G06K9/00248A45D40/30A45D44/005G06K9/00281G06T7/001G06T11/60G06T2207/30201
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Quick Facts
Patent No.
US 10,650,224
App. No.
15/680,255
Granted
May 12, 2020
Kind
B2
Abstract

An eyebrow shaping method includes providing an image of a face. Multiple guidelines are determined on the image and points and areas are located via the guidelines. A face is shaped with contouring and lightening to have Golden Ratio proportions via the different points and zones.

Claims (130)

1. A method comprising:

providing a first stage represented image being a frontal image of a person's face, including a base of the person's nose, tip end of the chin, cheeks, nostrils, eyes including irises, supraorbital margins, ears, and eyebrows;

applying an electronic utility on an electronic screen thereby to show the face of the person;

providing feedback and comparison of the face of the person with the first stage represented image;

a user applying at least one of makeup or contouring to the face to represent the face;

after at least one of makeup or contouring is applied to the face of the user comparing at least one of the made up or contoured face with a represented image as shown in an electronic represented image on the screen;

opening a software application on a computer device;

applying in real-time the software application using a camera to generate facial measurements using a facial measurement engine;

using the measurements to give the user in real time data about a custom application of cosmetics on their individual face using the camera;

giving the user a score based on their success following a makeup and contour recommendation engine, and

delivering the score to the user; and

determining a first distance extending in length from a point at the base of the nose to the tip end of the chin;

forming a first guide line on a cheek at a radius substantially equal to the first distance; the first guide line being user to demarcate a first limit for the application of contouring on the cheek;

determining a second distance being less than the first distance and being at the golden ratio proportion relative to the first distance and

forming a second guide line on the cheek at a radius substantially at the golden ratio distance; the second guide line being used to demarcate a second limit for the application of contouring on the cheek;

the area between the two lines being demarcated for the application of contouring;

determining third guide lines respectively from the center of the lips where the top and bottom lips meet each other, the third lines being directed respectively towards the ends of the respective eyes and over a forehead of the face;

determining an eleventh line from a point above the nose and extending outwardly parallel to a third line and over a forehead of the face; and

creating a twelfth line directed from the center of the nose in a opposite side of the face and over a forehead of the face; and

the area on the forehead between the eleventh and twelfth lines being demarcated for the application of highlighting or contouring.

2. A method comprising:

providing a first stage represented image being a frontal image of a person's face, including a base of the person's nose, tip end of the chin, cheeks, nostrils, eyes including irises, supraorbital margins, ears, and eyebrows;

applying an electronic utility on an electronic screen thereby to show the face of the person;

providing feedback and comparison of the face of the person with the first stage represented image;

a user applying at least one of makeup or contouring to the face to represent the face;

after at least one of makeup or contouring is applied to the face of the user comparing at least one of the made up or contoured face with a represented image as shown in an electronic represented image on the screen;

opening a software application on a computer device;

applying in real-time the software application using a camera to generate facial measurements using a facial measurement engine;

using the measurements to give the user in real time data about a custom application of cosmetics on their individual face using the camera;

giving the user a score based on their success following a makeup and contour recommendation engine, and

delivering the score to the user; and

determining a starting point for an eyebrow of each eye,

ascertaining a fifth distance for that starting point, the fifth distance being determined by determining the golden ratio proportion of the distance between the center of the irises of the two eyes such that the golden ratio point indicates the starting point of the respective eyebrow,

determining third guide lines respectively from the center of the lips where the top and bottom lips meet each other, the third lines being directed respectively towards the ends of the respective eyes and over a forehead of the face;

determining an eleventh line from a point above the nose and extending outwardly parallel to a third line and over a forehead of the face; and

creating a twelfth line directed from the center of the nose in a opposite side of the face and over a forehead of the face; and

the area on the forehead between the eleventh and twelfth lines being demarcated for the application of highlighting or contouring.

3. A method comprising:

providing a first stage represented image being a frontal image of a person's face, including a base of the person's nose, tip end of the chin, cheeks, nostrils, eyes including irises, supraorbital margins, ears, and eyebrows;

applying an electronic utility on an electronic screen thereby to show the face of the person;

providing feedback and comparison of the face of the person with the first stage represented image;

a user applying at least one of makeup or contouring to the face to represent the face;

after at least one of make up or contouring is applied to the face of the user comparing at least one of the made up or contoured face with a represented image as shown in an electronic represented image on the screen;

opening a software application on a computer device;

applying in real-time the software application using a camera to generate facial measurements using a facial measurement engine;

using the measurements to give the user in real time data about a custom application of cosmetics on their individual face using the camera;

giving the user a score based on their success following a makeup and contour recommendation engine, and

delivering the score to the user; and

determining a seventh prime distance extending in length from a point at the center of the lips to a point between at the base of the nose;

determining a seventh distance extending in length from at the top of the top lip at the center of the lip to a point between at the base of the nose;

determining a position above the top lip such that the seventh distance is less than the seventh prime distance and being at the golden ratio proportion relative to the seventh prime distance and forming a guide line substantially at the golden ratio distance; the guide line being used to demarcate a limit for the application of make up or contouring above the top lip and directed towards the ends of the lips on either side of the center of the lips;

the area below the guide line and the top of the lip being demarcated for the application of make up or contouring,

determining third guide lines respectively from the center of the lips where the top and bottom lips meet each other, the third lines being directed respectively towards the ends of the respective eyes and over a forehead of the face;

determining an eleventh line from a point above the nose and extending outwardly parallel to a third line and over a forehead of the face; and

creating a twelfth line directed from the center of the nose in a opposite side of the face and over a forehead of the face; and

the area on the forehead between the eleventh and twelfth lines being demarcated for the application of highlighting or contouring.

4. A method comprising:

providing a first stage represented image being an image of a person's face, including a base of the person's nose, tip end of the chin, cheeks, nostrils, eyes including irises, supraorbital margins, ears, and eyebrows;

applying an electronic utility on an electronic screen thereby to show the face of the person;

providing feedback and comparison of the face of the person with the first stage represented image;

a user applying at least one of makeup or contouring to the face to represent the face;

after at least one of makeup or contouring is applied to the face of the user comparing at least one of the made up or contoured face with a represented image as shown in an electronic represented image on the screen;

opening a software application on a computer device;

applying in real-time the software application using a camera to generate facial measurements using a facial measurement engine;

using the measurements to give the user in real time data about a custom application of cosmetics on their individual face using the camera;

giving the user a score based on their success following a makeup and contour recommendation engine, and

delivering the score to the user;

providing a frontal image of a person's face, including a base of the person's nose, tip end of the chin, cheeks, nostrils, eyes including irises, supraorbital margins, ears, and eyebrows;

determining an eighth distance extending in length from a point at the base of the nose to the tip end of the chin;

determining a ninth distance extending in length from a point at the base of the nose to a point between the eyebrows and above the nose;

determining a tenth distance extending in length from the point between the eyebrows and above the nose to a hair line above the nose;

the area in the tenth distance being demarcated for the application of contouring to an extent to render it in appearance conceptually equal to the eighth distance,

determining third guide lines respectively from the center of the lips where the top and bottom lips meet each other, the third lines being directed respectively towards the ends of the respective eyes and over a forehead of the face;

determining an eleventh line from a point above the nose and extending outwardly parallel to a third line and over a forehead of the face; and

creating a twelfth line directed from the center of the nose in a opposite side of the face and over a forehead of the face; and

the area on the forehead between the eleventh and twelfth lines being demarcated for the application of highlighting or contouring.

5. A method comprising:

providing a first stage represented image being a frontal image of a person's face, including a base of the person's nose, tip end of the chin, cheeks, nostrils, eyes including irises, supraorbital margins, ears, and eyebrows;

applying an electronic utility on an electronic screen thereby to show the face of the person;

providing feedback and comparison of the face of the person with the first stage represented image;

a user applying at least one of makeup or contouring to the face to represent the face;

after at least one of makeup or contouring is applied to the face of the user comparing at least one of the made up or contoured face with a represented image as shown in an electronic represented image on the screen;

opening a software application on a computer device;

applying in real-time the software application using a camera to generate facial measurements using a facial measurement engine;

using the measurements to give the user in real time data about a custom application of cosmetics on their individual face using the camera;

giving the user a score based on their success following a makeup and contour recommendation engine, and

delivering the score to the user; and

determining third guide lines respectively from the center of the lips where the top and bottom lips meet each other, the third lines being directed respectively towards the ends of the respective eyes and over a forehead of the face;

determining an eleventh line from a point above the nose and extending outwardly parallel to a third line and over a forehead of the face; and

creating a twelfth line directed from the center of the nose in a opposite side of the face and over a forehead of the face; and

the area on the forehead between the eleventh and twelfth lines being demarcated for the application of highlighting or contouring.

6. A method of applying claim 1 comprising:

providing a frontal image of a person's face, including a base of the person's nose, tip end of the chin, cheeks, nostrils, eyes including irises, supraorbital margins, ears, and eyebrows;

measuring an iris diameter,

forming at the tip of the nose a portion for highlighting equal to the iris diameter.

7. A method of applying claim 1 by applying the mask or stencil as a template representing the lines and distances over a face of the person, the face being represented as a photograph on a paper, transparency, monitor, or screen of a computer, tablet or smart phone.

8. The method of applying claim 2 comprising:

providing a frontal image of a person's face, including a base of the person's nose, tip end of the chin, cheeks, nostrils, eyes including irises, supraorbital margins, ears, and eyebrows;

measuring an iris diameter,

forming at the tip of the nose a portion for highlighting equal to the iris diameter.

9. The method of applying claim 2 by applying the mask or stencil as a template representing the lines and distances over a face of the person, the face being represented as a photograph on a paper, transparency, monitor, or screen of a computer, tablet or smart phone.

10. The method of applying claim 3 comprising:

providing a frontal image of a person's face, including a base of the person's nose, tip end of the chin, cheeks, nostrils, eyes including irises, supraorbital margins, ears, and eyebrows;

measuring an iris diameter,

forming at the tip of the nose a portion for highlighting equal to the iris diameter.

11. The method of applying claim 3 by applying the mask or stencil as a template representing the lines and distances over a face of the person, the face being represented as a photograph on a paper, transparency, monitor, or screen of a computer, tablet or smart phone.

12. The method of applying claim 4 comprising:

providing a frontal image of a person's face, including a base of the person's nose, tip end of the chin, cheeks, nostrils, eyes including irises, supraorbital margins, ears, and eyebrows;

measuring an iris diameter,

forming at the tip of the nose a portion for highlighting equal to the iris diameter.

13. The method of applying claim 4 by applying the mask or stencil as a template representing the lines and distances over a face of the person, the face being represented as a photograph on a paper, transparency, monitor, or screen of a computer, tablet or smart phone.

14. The method of applying claim 5 comprising:

providing a frontal image of a person's face, including a base of the person's nose, tip end of the chin, cheeks, nostrils, eyes including irises, supraorbital margins, ears, and eyebrows;

measuring an iris diameter,

forming at the tip of the nose a portion for highlighting equal to the iris diameter.

15. The method of applying claim 5 by applying the mask or stencil as a template representing the lines and distances over a face of the person, the face being represented as a photograph on a paper, transparency, monitor, or screen of a computer, tablet or smart phone.

16. The method of applying claim 1 wherein the computing device is selectively a computer, tablet or smart phone.

17. The method of applying claim 2 wherein the computing device is selectively a computer, tablet or smart phone.

18. The method of applying claim 3 wherein the computing device is selectively a computer, tablet or smart phone.

19. The method of applying claim 4 wherein the computing device is selectively a computer, tablet or smart phone.

20. The method of applying claim 5 wherein the computing device is selectively a computer, tablet or smart phone.

21. A method comprising:

providing a frontal image of a person's face, including a base of the person's nose, tip end of the chin, cheeks, nostrils, eyes including irises, supraorbital margins, ears, and eyebrows;

determining on the image a first distance extending in length from a point at the base of the nose to the tip end of the chin;

creating, forming and drawing a first physical guide line on the image of one of the cheeks at a radius from the iris of the person's closest eye to the one cheek substantially equal to the first distance; the first physical guide line being used to demarcate a first limit for the application of contouring on the one cheek;

determining on the image a second distance being less than the first distance and being at the golden ratio proportion relative to the first distance and

creating, forming and drawing a second physical guide line on the image of the one cheek at a radius substantially at the golden ratio distance; the second physical guide line being used to demarcate a second limit for the application of contouring on the one cheek;

the area between the two physical lines being demarcated for the application of contouring;

applying and using a physical facial stencil on the person's face with a physical cut out to relate to the first and second physical guide lines determined from the image, the stencil having at least one of a peripheral physical outline including a physical straight edge or a physical straight line for location relative the face, the physical straight edge or the physical straight line being for location substantially horizontally or vertically relative to the face when contouring is to be applied to the face, such that the face and the physical stencil are aligned in a correct vertical sense with each other when the physical lines for contouring are demarcated; and

applying makeup to the person's face to represent and shape the contouring using the physical stencil with physical cut out and the first physical guide line and the second physical guide line related to the first and second guide lines with the stencil straight edge or straight line located relative the face and the straight edge or the straight line being located substantially horizontally or vertically relative to the face when contouring is to be applied to the face, such that the face and the stencil are aligned in a correct vertical sense with each other when the contouring is applied.

Assignments (7)
SECURITY INTEREST Recorded Aug 21, 2026
From: ANASTASIA IPCO, LLC
To: WELLS FARGO BANK, NATIONAL ASSOCIATION
Reel/Frame 075736/0077 →
PATENT SECURITY AGREEMENT Recorded Jan 12, 2026
From: ANASTASIA IPCO, LLC
To: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS COLLATERAL AGENT
Reel/Frame 074322/0604 →
ASSIGNMENT OF SECURITY INTERESTS IN PATENT COLLATERAL Recorded Jan 12, 2026
From: ROYAL BANK OF CANADA, AS RESIGNING ADMINISTRATIVE AGENT AND RESIGNING COLLATERAL AGENT
To: WILMINGTON SAVINGS FUND SOCIETY, FSB, AS SUCCESSOR ADMINISTRATIVE AGENT AND SUCCESSOR COLLATERAL AGENT
Reel/Frame 074315/0866 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 9, 2025
From: ANASTASIA BEVERLY HILLS, LLC
To: ANASTASIA IPCO, LLC
Reel/Frame 071366/0545 →
SECURITY INTEREST Recorded Aug 20, 2018
From: ANASTASIA BEVERLY HILLS, LLC
To: ROYAL BANK OF CANADA, AS COLLATERAL AGENT
Reel/Frame 046635/0184 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 13, 2018
From: SOARE, ANASTASIA
To: ANASTASIA BEVERLY HILLS, LLC
Reel/Frame 046628/0649 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 18, 2017
From: ZUK, ANDREW
To: SOARE, ANASTASIA
Reel/Frame 043331/0345 →
Continuity (3)
Division 14927382 · Oct 29, 2015
Provisional Application 62074511 · Nov 3, 2014
Related Publication 20170364739A1 · Dec 21, 2017