Information Management Apparatus and Information Management Method
An information management technique for analyzing users based on the users' purchase histories to assist extraction of delivery targets is provided. The present information management apparatus includes: history recording means ( 138 ) for recording history information; collection means ( 131 ) for collecting the history information from a shop terminal ( 20 ) or a user terminal ( 30 ) and storing the history information in the history recording means; analysis means ( 132 ) for, in response to a request from the shop terminal, extracting history information for the shop corresponding to the shop terminal from the history recording means, dividing users who visited the shop into a plurality of groups and displaying the plurality of groups on the shop terminal; and delivery means ( 133 ) for, in response to selection of one group by the shop terminal, delivering predetermined data to a user belonging to the selected group.
1 . An information management apparatus comprising:
history recording module programmed to record history information including a user ID for identifying a user, information relating to a date of a visit to a shop and information relating to an amount of purchase made by the user at the shop;
collection module programmed to collect the history information from a shop terminal used in the shop or a user terminal used by the user and store the history information in the history record module;
analysis module programmed to, in response to a request from the shop terminal, extract history information for the shop corresponding to the shop terminal from the history record module, divide users who visited the shop within a predetermined period of time into a plurality of groups and display the plurality of groups on the shop terminal in such a manner that the plurality of groups are distinguishable from each other; and
delivery module programmed to, in response to selection of one group by the shop terminal, delivering predetermined data to a user belonging to the selected group.
2 . The information management apparatus according to claim 1 , wherein the collection module acquires the user ID included in the history information based on a name, a phone number or a login ID of a user, the name, the phone number or the login ID being acquired when the user makes a reservation with the shop.
3 . The information management apparatus according to claim 1 , wherein the collection module acquires the user ID included in the history information from the user terminal that has received a beacon transmitted from a transmitter installed at the shop.
4 . The information management apparatus according to claim 1 , wherein the collection module acquires the user ID included in the history information by the shop terminal reading the user ID from an image displayed on the user terminal.
5 . The information management apparatus according to claim 1 , wherein the analysis module divides the users into the plurality of groups based on a number of visits to the shop and a cumulative purchase amount in the predetermined period of time, the number of visits and the cumulative purchase amount being aggregated for each user, and information relating to a date of a latest visit or a date of a latest purchase.
6 . The information management apparatus according to claim 1 , wherein the predetermined data includes data relating to a coupon.
7 . An information management method comprising causing a processor of a computer capable of using a history record module programmed to record history information including a user ID for identifying a user, information relating to a date of a visit to a shop and information relating to an amount of purchase made by the user at the shop, to execute:
collecting the history information from a shop terminal used in the shop or a user terminal used by the user and storing the history information in the history recording module;
in response to a request from the shop terminal, extracting history information for the shop corresponding to the shop terminal from the history record module, dividing users who visited the shop within a predetermined period of time into a plurality of groups and display the plurality of groups on the shop terminal in such a manner that the plurality of groups are distinguishable from each other; and
in response to selection of one group by the shop terminal, delivering predetermined data to a user belonging to the selected group.
8 . A non-transitory computer readable medium storing a program for causing a computer to perform the information management method according to claim 7 .