ALLOCATION OF DESIGNS TO PRODUCTS
In an example, processing apparatus comprises a product module to identify products of a plurality of product types. Each of the products has sales packaging comprising a display region which is to receive a design. A location module may identify at least one retail location for a plurality of the products. A design module may receive a design to be displayed on at least one display region. An allocation module may determine, for at least one design, a retail location at which the design is to be displayed and a product type on which the design is to be displayed. A print instruction module may determine print instructions to print the design for display in a display region. A distribution instruction module may determine a distribution instruction for sending at least one of a printed design and the print instructions to at least one retail location.
1 . A processing apparatus comprising:
a product module to identify products of a plurality of product types, each of the products having sales packaging, wherein the sales packaging of each of the products comprises a display region thereof which is to receive a design;
a location module to identify at least one retail location for a plurality of products identified in the product module;
a design module to receive a design to be displayed on at least one display region of the sales packaging of at least one product;
an allocation module to determine, for at least one design, a retail location at which the design is to be displayed and a product type on which the design is to be displayed;
a print instruction module to determine print instructions to print the design for display in a display region of the sales packaging of the product type determined by the allocation module; and
a distribution instruction module to determine a distribution instruction for sending at least one of a printed design and the print instructions to at least one retail location determined by the allocation module.
2 . The processing apparatus according to claim 1 wherein the allocation module is to provide an interactive user interface, the interactive user interface being to receive user input of at least one of: an indication of a geographical zone for a retail location, an indication of the characteristics of a retail location, and an indication of at least one characteristic of a product type.
3 . The processing apparatus according to claim 1 wherein the allocation module is to receive at least one indication of a retail location and/or product type as a code indicative that a machine readable tag applied to a product has been read.
4 . The processing apparatus according to claim 1 further comprising a tracking module to track at least one handling of a design at the retail location.
5 . The processing apparatus according to claim 1 further comprising an approval module to receive at least one approval of a design.
6 . A method comprising
determining a retail location for a products of a plurality of product types, each of the products having sales packaging, wherein the sales packaging of each of the products comprises a display region thereof which is to display a design;
receiving a request for use of a display region, the request indicating a design, a retail location and product type;
determining print instructions to print the design for display in a display region of the sales packaging of a product of the product type indicated in the request; and
causing at least one of a printed design and the print instructions for the design to be sent to a retail location indicated in the request, wherein the design is for display at the retail location in a display region of the sales packaging of at least one product of the product type indicated in the request.
7 . The method according to claim 6 wherein the indication of a retail location is an indication of a geographical zone, and causing at least one of a printed design and the print instructions for the design to be sent to a retail location comprises causing at least one of a printed design and the print instructions for the design to be sent to at least one location within the zone.
8 . The method according to claim 6 wherein the indication of retail location is an indication of the characteristics of a retail location, and causing at least one of a printed design and the print instructions for the design to be sent to a retail location comprises causing at least one of a printed design and the print instructions for the design for the design to be sent to at least one retail location having the characteristics.
9 . The method according to claim 6 wherein receiving the request comprises an iterative process in which an initial range of retail locations and/or product types is iteratively reduced to a final range of retail locations and/or product types.
10 . The method according to claim 6 , wherein receiving the request comprises receiving a code indicating that a machine readable tag has been read, the tag being associated with a product type bearing the tag and/or retail location at which the tag was applied.
11 . The method according to claim 6 further comprising printing labels according to the print instructions, wherein the labels are self-adhesive labels.
12 . The method according to claim 6 further comprising receiving reports of the application of at least one design to sales packaging.
13 . The method according to claim 6 further comprising, prior to determining print instructions, verifying that the design has a design content which is compatible with the retail location and/or product type indicated in the request.
14 . A method comprising:
tracking a location of a product packaged in adaptable sales packaging to a retail location, the adaptable sales packaging comprising an advertising region thereof;
associating at least one of the product and the retail location with a predetermined target market for an advertisement;
distributing, to the retail location, a plurality of advertising labels bearing the advertisement which are to be received by the advertising region of the packaging;
receiving, from the retail location, at least one report of application of an advertising label to an advertising region.
15 . The method according to claim 14 further comprising, after associating at least one of the product and the retail location with a predetermined target market, causing the advertising labels to be printed.