Network traffic forecasting for non-ticketed events

1. A method comprising:

estimating a number of people expected to attend a non-ticketed event, based on electronic data including social media postings, wherein the estimating the number of people expected to attend the non-ticketed event comprises:

generating a popularity score for the non-ticketed event, based at least in part on the social media postings, wherein the popularity score is calculated as a number of mentions of the non-ticketed event in the social media postings within a defined window of time divided by a number of mentions of the non-ticketed event in the social media postings that originate at a geographic location of the non-ticketed event; and

calculating the number of people expected to attend the non-ticketed event as the popularity score multiplied by a maximum capacity of the non-ticketed event;

estimating a per-person amount of network traffic expected to be generated on a communications network during the non-ticketed event, based at least in part on historical per-person network traffic statistics for a historical event of a similar type to the non-ticketed event;

calculating an amount of total network traffic expected to be generated during the non-ticketed event, based at least on the number of people expected to attend the non-ticketed event and the per-person amount of network traffic; and

implementing a modification to an infrastructure of the communications network in the geographic location of the non-ticketed event, based at least in part on the amount of total network traffic expected to be generated during the non-ticketed event.

2. The method of claim 1 , wherein the non-ticketed event is a planned event that is set to occur at a future time.

3. The method of claim 1 , wherein the non-ticketed event is a planned event that is currently ongoing.

4. The method of claim 1 , wherein the non-ticketed event is an unplanned event that is currently ongoing.

5. The method of claim 1 , wherein the number of people expected to attend the non-ticketed event is updated based on real-time estimates of road traffic within a defined geographic area surrounding in a vicinity of the non-ticketed event.

6. The method of claim 1 , wherein the estimating the per-person amount of network traffic comprises performing a time series estimate using the historical per-person network traffic statistics for the historical event.

7. The method of claim 1 , wherein the per-person amount of network traffic is calculated as a function of time as (T(t)+S(t)+R(t)), where S(t) is a seasonality component, T(t) is a trend component as a function of time, and R(t) represents a measure of error, wherein the trend component assumes an exponential growth in the per-person amount of network traffic, and wherein the seasonality component is modeled to consider traffic variation over weekdays.

8. The method of claim 1 , wherein the estimating the per-person amount of network traffic comprises using a deep recurrent neural network to model seasonality, burst, and trend components of the historical per-person network traffic statistics for the historical event.

9. The method of claim 1 , wherein the modification includes deploying temporary infrastructure and equipment to accommodate the amount of total network traffic expected to be generated during the non-ticketed event.

10. The method of claim 9 , wherein the temporary infrastructure and equipment includes a mobile evolved nodeB.

11. The method of claim 9 , wherein the temporary infrastructure and equipment includes a distributed antenna system.

12. The method of claim 9 , wherein the temporary infrastructure and equipment includes a portable base station.

13. The method of claim 1 , wherein the modification includes instantiating a virtual network function.

14. The method of claim 1 , wherein the historical event is identified by performing a linear discriminant analysis on the electronic data in order to classify the non-ticketed event.

15. A system comprising:

a processor; and

a computer-readable medium storing instructions which, when executed by the processor, cause the processor to perform operations, the operations comprising:

estimating a number of people expected to attend a non-ticketed event, based on electronic data including social media postings, wherein the estimating the number of people expected to attend the non-ticketed event comprises:

generating a popularity score for the non-ticketed event, based at least in part on the social media postings, wherein the popularity score is calculated as a number of mentions of the non-ticketed event in the social, media postings within a defined window of time divided by a number of mentions of the non-ticketed event in the social media postings that originate at a geographic location of the non-ticketed event; and

calculating the number of people expected to attend the non-ticketed event as the popularity score multiplied by a maximum capacity of the non-ticketed event;

estimating a per-person amount of network traffic expected to be generated on a communications network during the non-ticketed event, based at least in part on historical per-person network traffic statistics for a historical event of a similar type to the non-ticketed event;

calculating an amount of total network traffic expected to be generated during the non-ticketed event, based at least on the number of people expected to attend the non-ticketed event and the per-person amount of network traffic; and

implementing a modification to an infrastructure of the communications network in the geographic location of the non-ticketed event, based at least in part on the amount of total network traffic expected to be generated during the non-ticketed event.

16. The system of claim 15 , wherein the non-ticketed event is a planned event that is set to occur at a future time.

17. The system of claim 15 , wherein the non-ticketed event is a planned event that is currently ongoing.

18. The system of claim 15 , wherein the non-ticketed event is an unplanned event that is currently ongoing.

19. The system of claim 15 , wherein the number of people expected to attend the non-ticketed event is updated based on real-time estimates of road traffic within a defined geographic area in a vicinity of the non-ticketed event.

20. A non-transitory computer-readable medium storing instructions which, when executed by a processor, cause the processor to perform operations, the operations comprising:

estimating a number of people expected to attend a non-ticketed event, based on electronic data including social media postings, wherein the estimating the number of people expected to attend the non-ticketed event comprises:

generating a popularity score for the non-ticketed event, based at least in part on the social media postings, wherein the popularity score is calculated as a number of mentions of the non-ticketed event in the social media postings within a defined window of time divided by a number of mentions of the non-ticketed event in the social media postings that originate at a geographic location of the non-ticketed event; and

calculating the number of people expected to attend the non-ticketed event as the popularity score multiplied by a maximum capacity of the non-ticketed event;

estimating a per-person amount of network traffic expected to be generated on a communications network during the non-ticketed event, based at least in part on historical per-person network traffic statistics for a historical event of a similar type to the non-ticketed event;

calculating an amount of total network traffic expected to be generated during the non-ticketed event, based at least on the number of people expected to attend the non-ticketed event and the per-person amount of network traffic; and

implementing a modification to an infrastructure of the communications network in the geographic location of the non-ticketed event, based at least in part on the amount of total network traffic expected to be generated during the non-ticketed event.