Providing interactive video on demand

1. A moderated interactive commerce and advertising system, comprising:

one or more servers, each of the one or more servers including a hardware processor, a hardware memory, and program instructions stored in the memory and executable by the processor to cause the one or more servers to:

generate first interactive commerce programming, the first interactive commerce programming including first content and a first interactive component associated with the first content, the first content including descriptive information about at least one of a product and a service;

provide the first interactive commerce programming to a producer client to cause the producer client to present the first content and the first interactive component together at a display of the producer client and to a plurality of participant devices to cause each of the participant devices to present the first content and the first interactive component together at a display of the participant device;

receive from at least one of the plurality of participant devices a participant response to the first interactive commerce programming;

generate second interactive commerce programming based on the participant response to the first interactive commerce programming, wherein the second interactive commerce programming includes second content and a second interactive component associated with the second content, the second content includes at least additional descriptive information about at least one of the product and the service, and the second content includes the response to the first interactive commerce programming;

provide the second interactive commerce programming to the producer client to cause the producer client to present the second content and the second interactive component together at the display of the producer client and to each of the plurality of participant devices to cause each of the participant devices to present the second content and the second interactive component together at the display of the participant device; and

complete a commercial transaction for at least one of the product and the service.

2. A moderated interactive commerce and advertising system comprising one or more servers, each of the one or more servers including a hardware processor, a hardware memory, and program instructions stored in the memory and executable by the processor to cause the one or more servers to:

receive, from a producer client, first signals corresponding to first user inputs to a user interface of a producer client;

generate, based on the first signals, interactive commerce programming, the interactive commerce programming including first descriptive information about one or more products or services and a first interactive component;

provide the interactive commerce programming to the producer client to cause the producer client to present the first descriptive information and the first interactive component together at a display of the producer client;

provide the interactive commerce programming to a plurality of participant clients to cause each of the participant clients to present the first descriptive information and the first interactive component together at a display of each of the participant clients;

receive from at least one of the plurality of participant clients a participant response to the interactive commerce programming;

transmit the participant response to the producer client;

receive, from the producer client, second signals corresponding to second user inputs to the user interface of the producer client, the second user inputs being responsive to the participant response;

modify the interactive commerce programming, based on the second signals, to further include the participant response, second descriptive information about the one or more products or services, and a second interactive component;

provide the modified interactive commerce programming to the producer client to cause the producer client to present the participant response, the second descriptive information, and the second interactive component together at the display of the producer client;

provide the modified interactive commerce programming to each of the plurality of participant clients to cause each of the participant clients to present the participant response, the second descriptive information, and the second interactive component together at the display of each of the participant clients; and

initiate a commercial transaction for the one or more products or services in response to a selection of a trigger by a user of at least one of the participant clients.

3. The moderated interactive commerce and advertising system of claim 2 , wherein at least one of the first descriptive information and the second descriptive information is time coded.

4. The moderated interactive commerce and advertising system of claim 2 , wherein the user interface of the producer client is a user interface of a post-production tool.

5. The moderated interactive commerce and advertising system of claim 2 , wherein the trigger includes a link.

6. The moderated interactive commerce and advertising system of claim 5 , wherein the link includes a URL.

7. The moderated interactive commerce and advertising system of claim 2 , wherein the second interactive component includes the trigger.

8. The moderated interactive commerce and advertising system of claim 2 , wherein at least of the first descriptive information and the second descriptive information includes video.

9. The moderated interactive commerce and advertising system of claim 2 , wherein the interactive commerce programming and the modified interactive commerce programming are provided to each of the plurality of participant clients on-demand.

10. The moderated interactive commerce and advertising system of claim 2 , wherein first descriptive information and the second descriptive information are produced prior to the generation of the interactive commerce programming.

11. The moderated interactive commerce and advertising system of claim 2 , wherein at least one of the first interactive component and the second interactive component includes at least one of a poll and an easter egg.

12. A method for providing moderated interactive commerce and advertising, comprising:

receiving, from a producer client, first signals corresponding to first user inputs to a user interface of a producer client;

generating, based on the first signals, interactive commerce programming, the interactive commerce programming including first descriptive information about one or more products or services and a first interactive component;

providing the interactive commerce programming to the producer client to cause the producer client to present the first descriptive information and the first interactive component together at a display of the producer client;

providing the interactive commerce programming to a plurality of participant clients to cause each of the participant clients to present the first descriptive information and the first interactive component together at a display of each of the participant clients;

receiving from at least one of the plurality of participant clients a participant response to the interactive commerce programming;

transmitting the participant response to the producer client;

receiving, from the producer client, second signals corresponding to second user inputs to the user interface of the producer client, the second user inputs being responsive to the participant response;

modifying the interactive commerce programming, based on the second signals, to further include the participant response, second descriptive information about the one or more products or services, and a second interactive component;

providing the modified interactive commerce programming to the producer client to cause the producer client to present the participant response, the second descriptive information, and the second interactive component together at the display of the producer client;

providing the modified interactive commerce programming to each of the plurality of participant clients to cause each of the participant clients to present the participant response, the second descriptive information, and the second interactive component together at the display of each of the participant clients; and

initiating a commercial transaction for the one or more products or services in response to a selection of a trigger by a user of at least one of the participant clients.

13. The method of claim 12 , wherein at least one of the first descriptive information and the second descriptive information is time coded.

14. The method of claim 12 , wherein the user interface of the producer client is a user interface of a post-production tool.

15. The method of claim 12 , wherein the trigger includes a link.

16. The method of claim 15 , wherein the link includes a URL.

17. The method of claim 12 , wherein the second interactive component includes the trigger.

18. The method of claim 12 , wherein at least of the first descriptive information and the second descriptive information includes video.

19. The method of claim 12 , wherein the interactive commerce programming and the modified interactive commerce programming are provided to each of the plurality of participant clients on-demand.

20. The method of claim 12 , wherein first descriptive information and the second descriptive information are produced prior to the generation of the interactive commerce programming.