Personalizing the audio visual experience during telecommunications

1. A method, comprising:

identifying content, by a telecommunication device including a processor and a memory, in a telecommunication session between a caller and one or more other parties; and

dynamically personalizing, by the telecommunication device, media provided to the caller on the telecommunication device during at least a portion of a subsequent telecommunication session between the caller and at least one of the one or more other parties based on the identified content in the telecommunication session, the personalizing further comprising:

determining a signature style of communicating of one or more participants of the telecommunication session, and

setting a reverse caller tune incorporating characteristics of signature style for the subsequent telecommunication session.

2. The method of claim 1 , wherein the media is selected from the group consisting of audio media, visual media, and multimedia.

3. The method of claim 2 , wherein the visual media comprises visual objects selected from the group consisting of text, images, and videos.

4. The method of claim 1 , wherein the telecommunication session is selected from the group consisting of an audio-based conversation, a visual-based conversation, and a multimedia conversation.

5. The method of claim 1 , wherein said dynamically personalizing step comprises streaming the media to the caller during at least the portion of the subsequent telecommunication session.

6. The method of claim 1 , wherein said creating step comprises:

performing audio marking to identify key discussion areas;

indexing the key discussion areas; and

forming a summary of the audio conversation by collating the indexed key discussion areas.

7. The method of claim 6 , wherein the key discussion areas are identified based on identification objects selected from the group consisting of a words in a predetermined list and word frequency counts.

8. The method of claim 1 , wherein the media provided-to the caller is changed in each further subsequent telecommunication session based on content from a prior telecommunication session.

9. The method of claim 1 , wherein said personalizing step comprises setting a summary of the audio conversation occurring in the telecommunication session as a reverse caller tune for the subsequent telecommunication session.

10. The method of claim 1 , wherein the media is provided to the caller during a telecommunication connection time of the subsequent telecommunication session.

11. The method of claim 1 , further comprising providing a targeted advertisement to the caller on the telecommunication device based on the identified content in the telecommunication session.

12. The method of claim 11 , wherein the targeted advertisement is provided in a form selected from the group consisting of audio advertising content, visual advertising content, and multimedia advertising content.

13. The method of claim 1 , further comprising repeating the method for each of a plurality of contacts in a contacts list of the caller.

14. The method of claim 1 , wherein the telecommunication session and the subsequent telecommunication session involve both an audio-based conversation and a visual-based conversation.

15. The method of claim 14 , wherein the content identified in the telecommunication session is identified from both the audio-based conversation and the visual-based conversation.

16. A computer program product for personalizing telecommunications, the computer program product comprising a non-transitory computer readable storage medium having program instructions embodied therewith, the program instructions executable by a computer to cause the computer to perform a method comprising:

identifying content, by a telecommunication device including a processor and a memory, in a telecommunication session between a caller and one or more other parties; and

dynamically personalizing, by the telecommunication device, media provided to the caller on a telecommunication device during at least a portion of a subsequent telecommunication session between the caller and at least one of the one or more other parties based on the identified content in the telecommunication session, the personalizing further comprising:

determining a signature style of communicating of one or more participants of the telecommunication session, and

setting a reverse caller tune incorporating characteristics of the signature style for the subsequent telecommunication session.

17. An apparatus, comprising:

a telecommunication device having a processor and a memory, the telecommunication device being configured for:

identifying content, by the telecommunication device, in a telecommunication session between a caller and one or more other parties; and

dynamically personalizing, by the telecommunication device, media provided to the caller on the telecommunication device during at least a portion of a subsequent telecommunication session between the caller and at least one of the one or more other parties based on the identified content in the telecommunication session, the personalizing further comprising:

determining a signature style of communicating of one or more participants of the telecommunication session, and

setting a reverse caller tune incorporating characteristics of the signature style for the subsequent telecommunication session.

18. The apparatus of claim 17 , wherein the telecommunication device comprises an audio analyzer for at least assisting in creating a summary of an audio conversation occurring in the telecommunication session, wherein at least a portion of the summary is included in the media provided to the caller.

19. The apparatus of claim 17 , wherein the telecommunication device comprises a text analyzer for at least assisting in identifying the content in the telecommunication session upon which is based the personalizing of the media provided to the user.