Event based interrogation zone tracking system for product samples
The invention provides a temporary installation of a system of RFID-based terminals and user-worn RFID devices within an event interrogation zone. At an event, terminals are located within, and associated with, vendor booths erected in the interrogation zone. User RFID devices are issued to users wishing to enter the interrogation zone. Each user RFID device includes an element worn by the user, and an attached or embedded RFID tag with a stored unique UserID. Products for sampling have unique ProductIDs. The terminals are programmed for: (1) retrieving the UserID when the user enters the vendor booth; (2) retrieving a ProductID of a product sampled by the user; and (3) retrieving the UserID when the user leaves the vendor booth. The UserID and timestamps of entry, departure, and ProductIDs of products sampled are communicated to a server. The system allows tracking of products sampled and user behavior during an event.
1. A temporary installation of a system of RFID-based readers and user-worn RFID devices within an event interrogation zone, the installation comprising:
a plurality of readers, each associated with a displayed product in the event interrogation zone, the product having a unique ProductID that is stored by its associated reader;
a plurality of user RFID devices issued to users wishing to enter the interrogation zone, each user RFID device comprising:
an element worn by a user; and
an attached or embedded RFID tag having stored data representing a unique UserID;
wherein each reader is programmed for:
retrieving the UserID of a user from an interaction of the user RFID device with a reader associated with a displayed product, wherein the interaction is an expression of interest in the product by the user bearing the user RFID device;
communicating data associated with the ProductID to a device or account associated with the retrieved UserID; and
communicating a timestamp of the interaction to the device or account associated with the retrieved UserID.
2. The installation of claim 1 , wherein the interaction includes trying the product associated with the reader.
3. The installation of claim 1 , wherein the interaction includes rating the product associated with the reader.
4. The installation of claim 1 , wherein the timestamp is added to a log of other timestamped interactions.
5. The installation of claim 1 , wherein the interaction includes tapping the RFID device against the reader.
6. The installation of claim 5 , wherein the interaction includes tapping the RFID device against the reader two times.
7. The installation of claim 1 , wherein the interaction includes bringing the RFID device into proximity of the reader for scanning.
8. The installation of claim 1 , wherein the data associated with the ProductID includes a link to allow the user to purchase the product.
9. The installation of claim 1 , wherein the data associated with the ProductID includes a link to allow the user to view product availability, options, or inventory.
10. The installation of claim 1 , wherein the data associated with the ProductID includes product information relevant to the user based on a stored profile associated with the UserID.
11. The installation of claim 10 , wherein the stored profile is also communicated to a retailer/vendor of the product.
12. The installation of claim 10 , wherein user purchasing credentials are also communicated to a retailer/vendor of the product.
13. The installation of claim 1 , wherein a reader has multiple sensors and the interaction is with only one of the multiple sensors.
14. The installation of claim 13 , wherein one sensor is associated with a request for more information about the product.
15. The installation of claim 13 , wherein one sensor is associated with a request to purchase the product.