CUSTOMIZATION OF TRANSACTION CONVERSATIONS
Disclosed are examples of systems, apparatus, methods and computer program products for providing customization of individualized transaction messages within a retailer network. Identity information for a customer during a retailer transaction is received, then a database of federated customer profiles is accessed to match and link a federated customer profile with the identity information. One or more messaging parameters are updated or added based on customer behavioral data in the federated customer profile, then a customized messaging template for the customer is provided based on the messaging parameters.
1 . A method for providing customization of individualized transaction messages within a retailer network, the method comprising:
receiving identity information for a customer captured during a transaction between the customer and a retailer within the retailer network;
accessing a database of federated customer profiles, each federated customer profile associated with one or more customer identities;
matching the identity information for the customer with a federated customer profile from the database of federated customer profiles;
linking the identity information for the customer with the federated customer profile;
updating or adding one or more messaging parameters based on customer behavioral data in the federated customer profile; and
providing, based on the updated or added messaging parameters, a customized message template for the customer with respect to the transaction between the customer and the retailer.
2 . The method of claim 1 , wherein at least one of the customer identities contains customer behavioral data for one or more transactions between a customer and a retailer in the retailer network.
3 . The method of claim 1 , further comprising:
generating the one or more messaging parameters, the generating comprising employing one or more machine learning processes and/or predictive analysis processes.
4 . The method of claim 3 , wherein the customer behavioral data in the federated customer profile is used as training data for the one or more machine learning processes and/or predictive analysis processes.
5 . The method of claim 1 , wherein the one or more messaging parameters includes one or more messaging channel preferences associated with one or more message types.
6 . The method of claim 1 , wherein the one or more messaging parameters include messaging parameters related to customer-directed discounts.
7 . The method of claim 1 , wherein the customized message template comprises one or more rules for transaction messages or transaction conversations corresponding to the transaction.
8 . The method of claim 1 , wherein at least one of the customer identities includes customer information from outside of the retailer network.
9 . The method of claim 1 , wherein the federated customer profile comprises at least one of: a messenger identity, an OAuth identity, a validated phone number, and a retailer-based identity.
10 . A system for providing customization of individualized transaction messages within a retailer network, the system configurable to cause:
receiving identity information for a customer captured during a transaction between the customer and a retailer within the retailer network;
accessing a database of federated customer profiles, each federated customer profile associated with one or more customer identities;
matching the identity information for the customer with a federated customer profile from the database of federated customer profiles;
linking the identity information for the customer with the federated customer profile;
updating or adding one or more messaging parameters based on customer behavioral data in the federated customer profile; and
providing, based on the updated or added messaging parameters, a customized message template for the customer with respect to the transaction between the customer and the retailer.
11 . The system of claim 10 , wherein at least one of the customer identities contains customer behavioral data for one or more transactions between a customer and a retailer in the retailer network.
12 . The system of claim 10 , further configurable to cause:
generating the one or more messaging parameters, the generating comprising employing one or more machine learning processes and/or predictive analysis processes.
13 . The system of claim 10 , wherein the one or more messaging parameters includes one or more messaging channel preferences associated with one or more message types.
14 . The system of claim 10 , wherein the customized message template comprises one or more rules for transaction messages or transaction conversations corresponding to the transaction.
15 . The system of claim 10 , wherein at least one of the customer identities includes customer information from outside of the retailer network.
16 . The system of claim 10 , wherein the federated customer profile comprises at least one of: a messenger identity, an OAuth identity, a validated phone number, and a retailer-based identity.
17 . A computer program product comprising computer-readable program code capable of being executed by one or more processors when retrieved from a non-transitory computer-readable medium, the program code comprising instructions configurable to cause:
receiving identity information for a customer captured during a transaction between the customer and a retailer within the retailer network;
accessing a database of federated customer profiles, each federated customer profile associated with one or more customer identities;
matching the identity information for the customer with a federated customer profile from the database of federated customer profiles;
linking the identity information for the customer with the federated customer profile;
updating or adding one or more messaging parameters based on customer behavioral data in the federated customer profile; and
providing, based on the updated or added messaging parameters, a customized message template for the customer with respect to the transaction between the customer and the retailer.
18 . The computer program product of claim 17 , wherein at least one of the customer identities contains customer behavioral data for one or more transactions between a customer and a retailer in the retailer network.
19 . The computer program product of claim 17 , the program code comprising instructions further configurable to cause
generating the one or more messaging parameters, the generating comprising employing one or more machine learning and/or predictive analysis processes.
20 . The computer program product of claim 17 , wherein the federated customer profile comprises at least one of: a messenger identity, an OAuth identity, a validated phone number, and a retailer-based identity.