Distributed telecommunication network architecture and database query for audience segmentation and analysis
A distributed telecommunication network including a VPN, a cellular network, a LAN, an Ethernet network, a server, a database, all communicatively coupled to the backbone of the network, a Wi-Fi network, a firewall, and a mobile device, communicatively coupled to the Wi-Fi network and the cellular network, wherein the database is configured to store a profile of a user of the distributed telecommunication network, the profile including a biography of the user, user relationships, a plurality of posts, an activity level of the user, and wherein the server is configured to determine whether the profile belongs to a category using a weighted average of a biography indication related to the biography of the profile and a post indication related to posts and relationship indication related to user relationships.
1. A distributed telecommunication network comprising:
a virtual private network (VPN), communicatively coupled to a backbone of the distributed telecommunication network;
a cellular network, communicatively coupled to the backbone of the distributed telecommunication network;
a local area network (LAN), communicatively coupled to the backbone of the distributed telecommunication network;
a server communicatively coupled to the backbone of the distributed telecommunication network;
a database communicatively coupled to the backbone of the distributed telecommunication network;
an Ethernet network, communicatively coupled to the local area network;
a Wi-Fi network, communicatively coupled to the local area network;
a firewall, communicatively coupled to the local area network; and
a mobile device, communicatively coupled to the Wi-Fi network and the cellular network, the mobile device comprising:
a graphical user interface (GUI) for receiving commands and display text and graphic data received over the distributed telecommunication network; and
a localization module, communicatively coupled to the GUI, comprising:
a global positioning system (GPS) module communicatively coupled to a geo satellite, and configured to initialize a determination of a location of the mobile device; and
a triangulation module communicatively coupled to the cellular network, and configured to determine an accurate location of the mobile device using an initial determination of the location by the GPS module;
wherein the database is configured to store a profile of a user of the distributed telecommunication network, the profile comprising a biography, relationships of the user to other users, a plurality of posts, an activity of the user, and wherein the server is configured to determine whether the profile belongs to a category using:
a weighted average based on the biography of the profile, the relationships of the users and the activity of the user; and
a post indication comprises a value greater than zero when a terminology implying the category appears in the biography of the profile;
wherein the category comprises words or phrases synonymous with a description of the category, and wherein the mobile device is configured to:
access the profile stored in the database; and
transmit a location information of the mobile device, determined by the localization module, to the server.
2. The distributed telecommunication network of claim 1 , wherein a biography indication comprises a value greater than zero when a terminology directly expressing the category appears in the biography of the profile.
3. The distributed telecommunication network of claim 1 further comprising an advertisement module, communicatively coupled to a memory device, the advertisement module configured to target a plurality of individuals associated with a combination of one or more segments, and wherein the server is configured to determine whether the profile belongs to the category using any of:
an activity indication related to the activity of the profile; and
a relationship indication related to the user relationships of the profile.
4. The distributed telecommunication network of claim 3 further comprising a content module configured to push content to any of a virtual or physical site communicatively coupled to the memory, wherein the content module is further configured to select content based on segments associated with a visitor to the virtual or virtual site, and wherein the server is further configured to increase a first weight associated with the biography indication and a second weight associated with the post indication in the weighted average and a third weight associated with the relationship indication in the weighted average.
5. A method comprising:
storing a profile of a user of a distributed telecommunication network, the profile comprising a biography, a plurality of posts, user relationships, an activity level of the user, and wherein the server is configured to determine whether the profile belongs to a category using a weighted average of a biography indication related to the biography of the profile and a post indication related to the plurality of posts; and
assigning the post indication a value greater than zero when a terminology implying the category appears in the biography of the profile, wherein the category comprises words or phrases synonymous with a description of the category,
wherein the distributed telecommunication network comprises:
a virtual private network (VPN), communicatively coupled to a backbone of the distributed telecommunication network;
a cellular network, communicatively coupled to the backbone of the distributed telecommunication network;
a local area network (LAN), communicatively coupled to the backbone of the distributed telecommunication network;
a server communicatively coupled to the backbone of the distributed telecommunication network;
a database communicatively coupled to the backbone of the distributed telecommunication network;
an Ethernet network, communicatively coupled to the local area network;
a Wi-Fi network, communicatively coupled to the local area network;
a firewall, communicatively coupled to the local area network; and
a mobile device, communicatively coupled to the Wi-Fi network and the cellular network, wherein the mobile device comprising:
a graphical user interface (GUI) for receiving commands and display text and graphic data received over the distributed telecommunication network; and
a localization module, communicatively coupled to the GUI, comprising:
a global positioning system (GPS) module communicatively coupled to a geo satellite, and configured to initialize a determination of a location of the mobile device; and
a triangulation module communicatively coupled to the cellular network, and configured to determine an accurate location of the mobile device using the initial determination of the location by the GPS module;
wherein the method further comprising:
accessing the profile stored in the database; and
transmitting a location information of the mobile device, determined by the localization module, to the server.
6. The method of claim 5 , further comprising assigning a biography indication a value greater than zero when a terminology directly expressing the category appears in the biography of the profile.
7. The method of claim 5 , further comprising:
targeting a plurality of individuals associated with a combination of one or more segments; and
determining whether the profile belongs to the category using any of:
an activity level indication related to the activity level of the profile; and
a relationship indication related to the user relationships of the profile.
8. The method of claim 7 , further comprising:
pushing content to any of a virtual or physical site, wherein the content is selected based on segments associated with a visitor to the virtual or physical site; and
increasing a first weight associated with the biography indication and a second weight associated with the post indication in the weighted average, when the activity level indication is higher than a threshold.
9. A non-transitory computer-readable medium storing instructions executable by one or more computes which, upon the execution, cause the one or more devices to perform operations of storing a profile of a user of a distributed telecommunication network, the profile comprising a biography, a plurality of posts, an activity level of the user, and wherein the server is configured to determine whether the profile belongs to a category using a weighted average of a biography indication related to the biography of the profile and a post indication related to the plurality of posts; and
assigning the post indication a value greater than zero when a terminology implying the category appears in the biography of the profile, wherein the category comprises words or phrases synonymous with a description of the category,
wherein the distributed telecommunication network comprises:
a virtual private network (VPN), communicatively coupled to a backbone of the distributed telecommunication network;
a cellular network, communicatively coupled to the backbone of the distributed telecommunication network;
a local area network (LAN), communicatively coupled to the backbone of the distributed telecommunication network;
a server communicatively coupled to the backbone of the distributed telecommunication network;
a database communicatively coupled to the backbone of the distributed telecommunication network;
an Ethernet network, communicatively coupled to the local area network;
a Wi-Fi network, communicatively coupled to the local area network;
a firewall, communicatively coupled to the local area network; and
a mobile device, communicatively coupled to the Wi-Fi network and the cellular network, wherein the mobile device comprising:
a graphical user interface (GUI) for receiving commands and display text and graphic data received over the distributed telecommunication network; and
a localization module, communicatively coupled to the GUI, comprising:
a global positioning system (GPS) module communicatively coupled to a geo satellite, and configured to initialize a determination of a location of the mobile device; and
a triangulation module communicatively coupled to the cellular network, and configured to determine an accurate location of the mobile device using the initial determination of the location by the GPS module;
wherein the method further comprising:
accessing the profile stored in the database; and
transmitting a location information of the mobile device, determined by the localization module, to the server.
10. The non-transitory computer-readable medium of claim 9 , wherein the operations further comprising assigning a biography indication a value greater than zero when a terminology directly expressing the category appears in the biography of the profile.
11. The non-transitory computer-readable medium of claim 9 , wherein the operations further comprising:
targeting a plurality of individuals associated with a combination of one or more segments; and
determining whether the profile belongs to the category using any of:
an activity level indication related to the activity level of the profile; and
a relationship indication related to the user relationships of the profile.
12. The non-transitory computer-readable medium of claim 11 , wherein the operations further comprising:
pushing content to any of a virtual or physical site, wherein the content is selected based on segments associated with a visitor to the virtual or physical site; and
increasing a first weight associated with the biography indication and a second weight associated with the post indication in the weighted average, when the activity level indication is higher than a threshold.