System and method for performing follow up based on user interactions

1. A computer-implemented method comprising:

detecting an interaction of a user device on a website, wherein the interaction includes a behavior of the user device while on the website;

determining user-identifying information associated with the user device;

generating follow-up data, wherein the follow-up data is generated based on the behavior of the user device while on the website, and wherein the follow-up data indicates that an offline channel activity is to be performed using a communication method during a subsequent visit to the website;

associating the follow-up data with the user-identifying information and a time function corresponding to an amount of time spent on the website during the subsequent visit at the website, wherein when the time function is fulfilled, the offline channel activity is performed using the communication method;

detecting the subsequent visit at the website;

receiving the user-identifying information during the subsequent visit;

retrieving the follow-up data using the user-identifying information, wherein when the follow-up data is retrieved, the user device is monitored during the subsequent visit according to the time function;

determining during the subsequent visit that the user device has spent the amount of time on the website corresponding to the time function; and

performing the offline channel activity using the communication method.

2. The computer-implemented method of claim 1 , wherein the user-identifying information is an IP address.

3. The computer-implemented method of claim 1 , wherein the user device is associated with a cookie, and wherein an indication of availability of the follow-up data is stored on the cookie.

4. The computer-implemented method of claim 1 , wherein the follow-up data is associated with a trigger date, wherein the trigger date indicates when the subsequent visit is to occur.

5. The computer-implemented method of claim 1 , wherein the offline channel activity includes sending instructions to one or more agents to perform one or more actions using the communication method.

6. The computer-implemented method of claim 1 , wherein the follow-up data is associated with an expiration date, and wherein when the expiration date is met, the follow-up data is automatically expired.

7. The computer-implemented method of claim 1 , wherein the follow-up data includes an Extensible Markup Language (XML) instruction, and wherein the XML instruction causes the offline channel activity to be performed using the communication method.

8. A system comprising:

a processor; and

a non-transitory computer-readable storage medium containing instructions configured to cause the processor to perform operations including:

detecting an interaction of a user device on a website, wherein the interaction includes a behavior of the user device while on the website;

determining user-identifying information associated with the user device;

generating follow-up data, wherein the follow-up data is generated based on the behavior of the user device while on the website, and wherein the follow-up data indicates that an offline channel activity is to be performed using a communication method during a subsequent visit to the website;

associating the follow-up data with the user-identifying information and a time function corresponding to an amount of time spent on the website during the subsequent visit at the website, wherein when the time function is fulfilled, the offline channel activity is performed using the communication method;

detecting the subsequent visit at the website;

receiving the user-identifying information during the subsequent visit;

retrieving the follow-up data using the user-identifying information, wherein when the follow-up data is retrieved, the user device is monitored during the subsequent visit according to the time function;

determining during the subsequent visit that the user device has spent the amount of time on the website corresponding to the time function; and

performing the offline channel activity using the communication method.

9. The system of claim 8 , wherein the user-identifying information is an IP address.

10. The system of claim 8 , wherein the user device is associated with a cookie, and wherein an indication of availability of the follow-up data is stored on the cookie.

11. The system of claim 8 , wherein the follow-up data is associated with a trigger date, wherein the trigger date indicates when the subsequent visit is to occur.

12. The system of claim 8 , wherein the offline channel activity includes sending instructions to one or more agents to perform one or more actions using the communication method.

13. The system of claim 8 , wherein the follow-up data is associated with an expiration date, and wherein when the expiration date is met, the follow-up data is automatically expired.

14. The system of claim 8 , wherein the follow-up data includes an Extensible Markup Language (XML) instruction, and wherein the XML instruction causes the offline channel activity to be performed using the communication method.

15. A computer-program product tangibly embodied in a non-transitory machine-readable medium including instructions configured to cause a data processor apparatus to perform operations including:

detecting an interaction of a user device on a website, wherein the interaction includes a behavior of the user device while on the website;

determining user-identifying information associated with the user device;

generating follow-up data, wherein the follow-up data is generated based on the behavior of the user device while on the website, and wherein the follow-up data indicates that an offline channel activity is to be performed using a communication method during a subsequent visit to the website;

associating the follow-up data with the user-identifying information and a time function corresponding to an amount of time spent on the website during the subsequent visit at the website, wherein when the time function is fulfilled, the offline channel activity is performed using the communication method;

detecting the subsequent visit at the website;

receiving the user-identifying information during the subsequent visit;

retrieving the follow-up data using the user-identifying information, wherein when the follow-up data is retrieved, the user device is monitored during the subsequent visit according to the time function;

determining during the subsequent visit that the user device has spent the amount of time on the website corresponding to the time function; and

performing the offline channel activity using the communication method.

16. The computer-program product of claim 15 , wherein the user-identifying information is an IP address.

17. The computer-program product of claim 15 , wherein the user device is associated with a cookie, and wherein an indication of availability of the follow-up data is stored on the cookie.

18. The computer-program product of claim 15 , wherein the follow-up data is associated with a trigger date, wherein the trigger date indicates when the subsequent visit is to occur.

19. The computer-program product of claim 15 , wherein the offline channel activity includes sending instructions to one or more agents to perform one or more actions using the communication method.

20. The computer-program product of claim 15 , wherein the follow-up data is associated with an expiration date, and wherein when the expiration date is met, the follow-up data is automatically expired.

21. The computer-program product of claim 15 , wherein the follow-up data includes an Extensible Markup Language (XML) instruction, and wherein the XML instruction causes the offline channel activity to be performed using the communication method.