METHOD AND APPARATUS FOR FACILITATING MULTI-ELEMENT BIDDING FOR INFLUENCING A POSITION ON A PAYMENT LIST GENERATED BY AN AUTOMATED AUTHENTICATION ENGINE

1 . A method for enabling multi-element bidding, the method comprising:

generating a request for a payment option and a bid;

identifying one or more payment entities from which to receive a bid;

transmitting the request to the one or more payment entities; and

receiving one or bids from each of the one or more payment entities, each of the one or more bids indicative of a bid amount each of the one or more payment entities would be willing to pay for placement of an associated payment option.

2 . The method according to claim 1 , wherein the request comprises authenticated user identifying information.

3 . The method according to claim 2 , wherein authentication of user identifying information is performed by:

receiving, from a first entity, an indication of a request received at the first entity to access an account from a device associated with a user, the indication comprising at least one instance of first device identification information of at least one device having authorization to access the account;

providing a network address to the first entity, the network address configured to be sent to the device from the first entity;

receiving, from a second entity, second device identification information, the second device identification information determined upon the device accessing to the network address;

performing a real-time comparison between the first device identification information and second device identification information; and

prompting the first entity to grant the device access to the account if a match is detected between the first device identification information and second device identification information.

4 . The method according to claim 1 , wherein the one or more payment entities are determined by:

receiving, from an e-commerce platform, a request to complete a transaction, the request comprising identifying information and a transaction amount;

authenticating a user utilizing the identifying information;

accessing one or more payment entities using the authenticated user identifying information to identify payment options, each payment option having an associated payment method, billing address, and shipping address;

providing, for display, a descriptor associated with each of a portion of the identified payment options; and

receiving an indication of a selection of at least one payment option

5 . The method according to claim 1 , further comprising: receiving, in addition to the bid amount, an indication of one or more benefits with which to display in conjunction with an indication of the payment entity during placement.

6 . The method according to claim 1 , further comprising: receiving, in addition to the bid amount, an indication of a placement characteristic to display the indication of the payment entity during placement.

7 . The method according to claim 1 , further comprising: receiving, in addition to the bid amount, an indication of a desired position to display in conjunction with an indication of the payment entity during placement.

8 . A computer program product for enabling multi-element bidding, the computer program product comprising at least one non-transitory computer-readable storage medium having computer-executable program code instructions stored therein, the computer-executable program code instructions comprising program code instructions for:

generating a request for a payment option and a bid;

identifying one or more payment entities from which to receive a bid;

transmitting the request to the one or more payment entities; and

receiving one or bids from each of the one or more payment entities, each of the one or more bids indicative of a bid amount each of the one or more payment entities would be willing to pay for placement of an associated payment option.

9 . The computer program prod according to claim 8 , wherein the request comprises authenticated user identifying information

10 . The computer program product according to claim 8 , wherein authentication of user identifying information is performed by:

receiving, from a first entity, an indication of a request received at the first entity to access an account from a device associated with a user, the indication comprising at least one instance of first device identification information of at least one device having authorization to access the account;

providing a network address to the first entity, the network address configured to be sent to the device from the first entity;

receiving, from a second entity, second device identification information, the second device identification information determined upon the device accessing to the network address;

performing a real-time comparison between the first device identification information and second device identification information; and

prompting the first entity to grant the device access to the account if a match is detected between the first device identification information and second device identification information.

11 . The computer program product according to claim 8 , wherein the one or more payment entities are determined by:

receiving, from an e-commerce platform, a request to complete a transaction, the request comprising identifying information and a transaction amount;

authenticating a user utilizing the identifying information;

accessing one or more payment entities using the authenticated user identifying information to identify payment options, each payment option having an associated payment method, billing address, and shipping address;

providing, for display, a descriptor associated with each of a portion of the identified payment options; and

receiving an indication of a selection of at least one payment option

12 . The computer program product according to claim 8 , wherein the computer-executable program code instructions further comprise program code instructions for: receiving, in addition to the bid amount, an indication of one or more benefits with which to display in conjunction with an indication of the payment entity during placement.

13 . The computer program product according to claim 8 , wherein the computer-executable program code instructions further comprise program code instructions for: receiving, in addition to the bid amount, an indication of a placement characteristic to display the indication of the payment entity during placement.

14 . The computer program product according to claim 8 , wherein the computer-executable program code instructions further comprise program code instructions for: receiving, in addition to the bid amount, an indication of a desired position to display in conjunction with an indication of the payment entity during placement.

15 . An apparatus for enabling multi-element bidding, the apparatus comprising at least one processor and at least one memory including computer program code, the at least one memory and the computer program code configured to, with the processor, cause the apparatus to at least:

generate a request for a payment option and a bid, the request comprising authenticated user identifying information;

identify one or more payment entities from which to receive a bid;

transmit the request to the one or more payment entities; and

receive one or bids from each of the one or more payment entities, each of the one or more bids indicative of a bid amount each of the one or more payment entities would be willing to pay for placement of an associated payment option.

16 . The apparatus according to claim 15 , wherein the request comprises authenticated user identifying information

17 . The apparatus according to claim 15 , wherein authentication of user identifying information is performed by:

receiving, from a first entity, an indication of a request received at the first entity to access an account from a device associated with a user, the indication comprising at least one instance of first device identification information of at least one device having authorization to access the account;

providing a network address to the first entity, the network address configured to be sent to the device from the first entity;

receiving, from a second entity, second device identification information, the second device identification information determined upon the device accessing to the network address;

performing a real-time comparison between the first device identification information and second device identification information; and

prompting the first entity to grant the device access to the account if a match is detected between the first device identification information and second device identification information.

18 . The apparatus according to claim 15 , wherein the one or more payment entities are determined by:

receiving, from an e-commerce platform, a request to complete a transaction, the request comprising identifying information and a transaction amount;

authenticating a user utilizing the identifying information;

accessing one or more payment entities using the authenticated user identifying information to identify payment options, each payment option having an associated payment method, billing address, and shipping address;

providing, for display, a descriptor associated with each of a portion of the identified payment options; and

receiving an indication of a selection of at least one payment option

19 . The apparatus according to claim 15 , wherein the at least one memory and the computer program code are further configured to, with the processor, cause the apparatus to: receive, in addition to the bid amount, an indication of one or more benefits with which to display in conjunction with an indication of the payment entity during placement.

20 . The apparatus according to claim 15 , wherein the at least one memory and the computer program code are further configured to, with the processor, cause the apparatus to: receive, in addition to the bid amount, an indication of a placement characteristic to display the indication of the payment entity during placement.

21 . The apparatus according to claim 15 , wherein the at least one memory and the computer program code are further configured to, with the processor, cause the apparatus to: receive, in addition to the bid amount, an indication of a desired position to display in conjunction with an indication of the payment entity during placement.