Online personalized gifting system

1. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed by a processor, perform a method of presenting a user interface to a user in order to deliver a gift card presentation to a recipient, the method comprising the steps of:

generating, at a server, a web page including a gift card presentation template interface, wherein the gift card presentation template interface includes:

a first control allowing the user to select an occasion for a gift card to be presented to the recipient;

a second control allowing the user to populate a first field of a gift card presentation template with user-supplied content;

a third control allowing the user to select system-provided video content to populate a second field of the gift card presentation template;

a fourth control allowing the user to specify a denomination for the gift card; and

a fifth control allowing the user to provide information identifying the recipient;

compositing a teaser video based at least in part on and including at least some of the user-supplied information;

compositing the user-supplied content, the video content, and the denomination to create the gift card presentation based on the gift card presentation template;

using the information identifying the recipient to deliver the teaser video to the recipient via email; and

delivering the gift card presentation to the recipient.

2. The media of claim 1 , wherein the user-supplied content is textual content.

3. The media of claim 1 , wherein the gift card presentation template interface further includes a sixth control allowing the user to select a gift card presentation template from a plurality of provided gift card presentation templates.

4. The media of claim 1 , wherein system-provided audio content is further included in the gift card presentation.

5. The media of claim 1 , wherein the method further comprises receiving from the user the specified denomination provided by the user by typing in a desired denomination amount.

6. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed by a processor, perform a method of presenting a user interface to a user in order to deliver a gift card presentation to a recipient, the method comprising the steps of:

displaying, to the user, a gift card presentation template interface;

receiving, from the user, a selection of an occasion for a gift card to be presented to the recipient;

receiving, from the user, user-supplied textual content to populate a first field of the gift card presentation template;

receiving, from the user, user-supplied video content to populate a second field of the gift card presentation template;

receiving, from the user, a selection of a denomination for the gift card from a system-provided set of denominations to populate a third field of the gift card presentation template;

receiving, from the user, information identifying the recipient of the gift card, including the recipient's name and email address;

populating the first field of the gift card presentation template with the user-supplied textual content and the second field of the gift card presentation template with the user-supplied video content to generate:

a teaser video based at least in part on and comprising at least some of the user-supplied information;

delivering the teaser video to the recipient based on the information identifying the recipient; and

delivering the gift card presentation to the recipient.

7. The media of claim 6 , wherein the method further comprises the step of receiving, from the user, a selection of a gift card presentation template from a plurality of provided gift card presentation templates.

8. The media of claim 6 , wherein user-provided audio content is further included in the gift card presentation.

9. One or more non-transitory computer-readable media storing computer-executable instructions that, when executed by a processor, perform a method of presenting a user interface to a user in order to deliver a gift card presentation to a recipient, the method comprising the steps of:

generating, at a server, a web page including a gift card presentation template interface, wherein the gift card presentation template interface includes:

a first control allowing the user to select a gift card presentation template from a plurality of provided gift card presentation templates;

a second control allowing the user to populate a first field of the gift card presentation template with user-supplied textual content;

a third control allowing the user to populate a second field video of the gift card presentation template with video content;

a fourth control allowing the user to specify a denomination for the gift card from a system-provided set of denominations; and

a fifth control allowing the user to provide information identifying the recipient, comprising a name and email address of the recipient;

compositing the user-supplied textual content, the video content, and the denomination to create:

a teaser video based at least in part on and comprising at least some of the user-supplied information; and

the gift card presentation based on the gift card presentation template;

using the information identifying the recipient to deliver to the recipient the teaser video and the gift card presentation.

10. The media of claim 9 , wherein the video content is user-supplied video content.

11. The media of claim 9 , wherein the video content is system-provided video content.

12. The media of claim 9 , wherein audio content is further included in the gift card presentation.

13. The media of claim 9 , wherein method further comprises receiving from the user the specified denomination provided by the user by typing in a desired denomination amount.