Variable thickness face plate for a golf club head

1. A golf club head comprising:

a body having a crown portion, a sole portion, a toe portion, a heel portion, and a rear portion defining an inner cavity;

a face plate having:

a front surface;

a rear surface;

a geometric center defining the origin of a coordinate system having a horizontal or x axis extending from near the heel portion to near the toe portion, and a vertical or y axis extending from near the crown portion to near the sole portion, perpendicular to the horizontal axis dividing the front surface into quadrants;

a thickness measured between the front surface and the rear surface;

wherein the thickness varies at different locations across the face plate to define a variable thickness profile, the variable thickness profile comprising:

a peripheral region comprising a minimum thickness of the face plate;

a transition region; and

a central region comprising a maximum thickness of the face plate, the central region having an egg shape with a major axis that extends at an angle between 2 degrees and 60 degrees from the vertical axis along a maximum length of the central region, and a minor axis extending along a maximum width of the central region;

wherein the central region is asymmetric about the major axis and minor axis,

wherein the central region further comprises a first side and a second side, wherein:

the first side and the second side are separated by the minor axis of the central region;

the first side is located between the minor axis and the toe portion;

the second side is located between the minor axis and the heel portion; and

a ratio measured as a surface area of the first side of the central portion to the surface area of the second side of the central portion is greater than 2.0;

wherein the horizontal axis and vertical axis divide the face plate such that the face plate comprises an upper heel-side quadrant, an upper toe-side quadrant, a lower heel-side quadrant, and a lower toe-side quadrant, wherein a greater percentage of a total surface area of the central region is located in the upper toe-side quadrant than in one or more of the lower heel-side quadrant, the upper heel-side quadrant, and the lower toe-side quadrant;

wherein 50% percent of the total surface area of the central region is in the upper toe-side quadrant, 20% of the total surface area of the central region is in the lower toe-side quadrant, 15% of the total surface area of the central region is in the upper heel-side quadrant, and less than 20% percent of the total surface area of the central region is in the lower heel-side quadrant;

wherein a center of the central region is located closer to the top portion and closer to the toe portion than the geometric center of the face plate;

wherein the club head body is comprised of a titanium alloy selected from a group consisting of Ti-7-4, Ti-8-1-1, and Ti-6-4.

2. The golf club head of claim 1 , wherein the geometric center of the face plate is located in the central region.

3. The golf club head of claim 1 , wherein the thickness of the face plate in the transition region tapers between the maximum thickness of the face plate in the central region and the minimum thickness of the face plate in the peripheral region; and

wherein the central region maximum thickness varies in a range of 0.10 inch to 0.250 inch;

wherein the transition region extends from a perimeter of the central region in a range from 0.075 to 0.15 inch;

and wherein the minimum thickness of the faceplate in the peripheral region is less than 0.090 inch.

4. The golf club head of claim 1 , wherein the major axis and the minor axis intersect at the center of the central region;

wherein 38 percent of the total surface area of the central region is in the upper toe quadrant, 25 percent of the total surface area of the central region is in the lower toe quadrant, 18 percent of the total surface area of the central region is in the upper heel quadrant, and 19 percent of the total surface area of the central region is in the lower heel quadrant.

5. A golf club head comprising:

a body having a crown portion, a sole portion, a toe portion, a heel portion, and a rear portion defining an inner cavity;

a face plate having:

a front surface;

a rear surface;

wherein the club head body is comprised of a titanium alloy selected from a group consisting of Ti-7-4, Ti-8-1-1, and Ti-6-4;

a face plate geometric center defining the origin of a coordinate system having a horizontal axis extending from near the heel portion to near the toe portion, and a vertical axis extending from near the crown portion to near the sole portion, perpendicular to the horizontal axis dividing the faceplate into quadrants;

wherein the face plate comprises an upper heel-side quadrant, an upper toe-side quadrant, a lower heel-side quadrant, and a lower toe-side quadrant, wherein a greater percentage of a total surface area of the central region is located in the upper toe-side quadrant than in one or more of the lower heel-side quadrant, the upper heel-side quadrant, and the lower toe-side quadrant;

wherein 50% percent of the total surface area of the central region is in the upper toe-side quadrant, 20% of the total surface area of the central region is in the lower toe-side quadrant 15% of the total surface area of the central region is in the upper heel-side quadrant, and less than 20% percent of the total surface area of the central region is in the lower heel-side quadrant;

a thickness measured between the front surface and the rear surface, wherein the thickness varies at different locations across the face plate to define a variable thickness profile, the variable thickness profile comprising:

a peripheral region comprising a minimum thickness of the face plate;

a central region comprising a maximum thickness of the face plate;

the central region having an egg shape with a major axis that extends at an angle between 2 degrees and 60 degrees from the vertical axis along a maximum length of the central region, and a minor axis extending along a maximum width of the central region; and wherein the central region is asymmetric about the major axis and minor axis;

a transition region that tapers in thickness to create a smooth transition between the maximum thickness of the central region and the minimum thickness of the peripheral region; and

wherein a center of the central region is located closer to the top portion and closer to the toe portion than the geometric center of the face plate.

6. The golf club head of claim 5 , wherein the central region of the face plate further comprises a major axis that extends at an angle between 2 degrees and 30 degrees from the vertical axis.

7. The golf club head of claim 5 , wherein the geometric center of the face plate is located in the central region.

8. The golf club head of claim 5 , wherein the thickness of the face plate in the transition region tapers between the maximum thickness of the face plate in the central region and the minimum thickness of the face plate in the peripheral region.

9. The golf club head of claim 5 , wherein the central region further comprises a first side and a second side, wherein:

the first side and the second side are separated by a minor axis of the central region;

the first side is located between the minor axis and the toe portion;

the second side is located between the minor axis and the heel portion; and

a ratio measured as the surface area of the first side of the central portion to the surface area of the second side of the central portion is greater than 2.0.