IP Library Granted Patent US 10,748,203
Granted Patent B2
US 10,748,203 · App. 15/996,893 · Granted Aug 18, 2020

Serving related content via a content sharing service

Inventors: Justin Lewis (Marina Del Rey, CA); Joseph Daverin (South Pasadena, CA)
Assignee: Google LLC
G06Q30/0633G06Q30/02G06Q30/0609G06Q30/0621
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Quick Facts
Patent No.
US 10,748,203
App. No.
15/996,893
Granted
Aug 18, 2020
Kind
B2
Abstract

A system and method for serving related content via a content sharing service are provided. An example method involves serving media content and shared content from a content sharing service; providing a set of content items related to the media content, the set of content items to be presented with the shared content and the media content; detecting interactions with the shared content, the interactions comprising an indication that the shared content is consumed beyond a time threshold; and updating the set of content items presented with the shared content based on an analysis of the interactions with the shared content, wherein the updating adds a content item associated with the shared content while the shared content is being presented.

Claims (42)

1. A system comprising:

a memory;

a processor operatively coupled to the memory, the processor to:

serve media content and shared ad content from a content sharing service;

provide a set of content items related to the media content, the set of content items to be presented concurrently with the shared ad content and the media content;

detect interactions with the shared ad content, the interactions comprising an indication that the shared ad content is consumed beyond a time threshold; and

update the set of content items presented concurrently with the shared ad content based on an analysis of the interactions with the shared ad content, wherein the update comprises a content item associated with the shared ad content being added to the set and being presented concurrently with the shared ad content after the shared ad content is consumed beyond the time threshold.

2. The system according to claim 1 , wherein the interactions are of a visitor to the content sharing service and further comprise data indicating the visitor enables a bypass function while being served additional shared ad content, and in response to the visitor enabling the bypass function while being served the additional shared ad content, the processor to stop displaying the additional shared ad content and remove a content item directed to the additional shared ad content from the set of content items.

3. The system according to claim 2 , wherein in response to the bypass function being enabled while being served the additional shared ad content, the processor to remove multiple content items associated with the additional shared ad content from the set of content items.

4. The system according to claim 1 , wherein the interactions further comprise user input to enable a watch later function while being served additional shared ad content, and in response to enabling the watch later function, the processor to add a content item directed to the additional shared ad content to the set of content items.

5. The system according to claim 1 , wherein the plurality of content items related to the media content are presented as thumbnail icons around the media content served by the content sharing service.

6. The system according to claim 5 , the processor further to serve content associated with a thumbnail icon of the thumbnail icons in response to the thumbnail icon being enabled.

7. The system according to claim 4 , wherein an amount of the content items added to the set of content items is based on a predetermined weighting.

8. A method comprising:

serving media content and shared ad content from a content sharing service;

providing a set of content items related to the media content, the set of content items to be presented concurrently with the shared ad content and the media content;

detecting interactions with the shared ad content, the interactions comprising an indication that the shared ad content is consumed beyond a time threshold; and

updating the set of content items presented concurrently with the shared ad content based on an analysis of the interactions with the shared ad content, wherein the updating comprises a content item associated with the shared ad content being added to the set and being presented concurrently with the shared ad content after the shared ad content is consumed beyond the time threshold,

wherein at least one of the serving, providing, detecting, and updating being performed by a processor.

9. The method according to claim 8 , wherein the detecting further comprises:

detecting that a visitor enables a bypass function while being served additional shared ad content; and

in response to the visitor enabling the bypass function while being served the additional shared ad content, stop displaying the additional shared ad content and removing a content item directed to the additional shared ad content from the set of content items.

10. The method according to claim 8 , wherein in response to the bypass function being enabled while being served the shared ad content, removing multiple content items directed to the additional shared ad content from the set of content items related to the media content.

11. The method according to claim 8 , wherein the detecting further comprises detecting whether a visitor to the content sharing service enables a watch later function while being served additional shared ad content, and in response to the visitor enabling the watch later function, adding content items directed to the additional shared ad content to the set of content items.

12. The method according to claim 8 , wherein the content items related to the media content are presented as thumbnail icons around the media content being served by the content sharing service.

13. The method according to claim 12 , wherein in response to one of the thumbnail icons being enabled, the content sharing service serving content associated with the one of the thumbnail icons.

14. The method according to claim 11 , wherein an amount of the content items added to the set of content items is based on a predetermined weighting.

15. A non-transitory machine-readable storage medium comprising instructions to cause a processor to perform operations comprising:

serving media content and shared ad content from a content sharing service;

providing a set of content items related to the media content, the set of content items to be presented concurrently with the shared ad content and the media content;

detecting interactions with the shared ad content, the interactions comprising an indication that the shared ad content is consumed beyond a time threshold; and

updating the set of content items presented concurrently with the shared ad content based on an analysis of the interactions with the shared ad content, wherein the updating comprises a content item associated with the shared ad content being added to the set and being presented concurrently with the shared ad content after the shared ad content is consumed beyond the time threshold,

wherein at least one of the serving, providing, detecting and updating being performed by the processor.

16. The non-transitory machine-readable storage medium according to claim 15 , wherein the detecting further comprises:

detecting a visitor enables a bypass function while being served additional shared ad content; and

in response to the bypass function being enabled while being served the additional shared ad content, stop displaying the additional shared ad content and removing a content item directed to the additional shared ad content from the set of content items.

17. The non-transitory machine-readable storage medium according to claim 15 , wherein in response to a bypass function being enabled while being served additional shared ad content, removing multiple content items associated with the additional shared ad content from the set of content items.

18. The non-transitory machine-readable storage medium according to claim 15 , wherein detecting further comprises detecting whether a visitor to the content sharing service enables a watch later function while being served additional shared ad content, and in response to the visitor enabling the watch later function, adding content items directed to the shared ad content to the set of content items.

19. The non-transitory machine-readable storage medium according to claim 15 , wherein the content items related to the media content are presented as thumbnail icons around the media content being served by the content sharing service.

20. The non-transitory machine-readable storage medium according to claim 15 , wherein the detecting further comprises:

detecting a visitor does not enable a bypass function while being served additional shared ad content; and

in response to the visitor not enabling the bypass function while being served the additional shared ad content, adding multiple content items directed to the additional shared ad content to the set of content items.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 7, 2018
From: LEWIS, JUSTIN; DAVERIN, JOSEPH
To: GOOGLE INC.
Reel/Frame 046020/0189 →
CHANGE OF NAME Recorded Jun 7, 2018
From: GOOGLE INC.
To: GOOGLE LLC
Reel/Frame 046328/0312 →
Continuity (2)
Continuation 14011481 · Aug 27, 2013
Related Publication 20180287909A1 · Oct 4, 2018