Display device

1. A display device, comprising:

a body;

a roller rotatably installed in the body;

a flexible display configured to be wound or unwound from the roller in response to a rotation of the roller; and

a controller configured to:

detect a type of a content to be displayed; and

change a screen size of the flexible display according to the detected type of the content by winding or unwinding of the flexible display,

wherein the controller is further configured to:

activate the display device according to a first mode for displaying first information including a brief information regarding the content on the flexible display; and

expand the flexible display in a first size appropriate for displaying the first information from the body, and

wherein the controller is further configured to automatically perform the first mode under a prescribed condition, the prescribed condition comprising at least one of sensing that a preset time arrives, sensing that a user is present at home or approaches the display device, or sensing the user turns on a power of the display device.

2. The display device of claim 1 , wherein the controller is further configured to:

activate the display device according to a second mode for displaying second information including more detailed information than the first information in association with the content on the flexible display, and

expand the flexible display in a second size appropriate for displaying the second information from the body.

3. The display device of claim 2 , wherein the controller is further configured to:

activate the display device according to a third mode for displaying third information corresponding to the content itself on the flexible display, and

expand the flexible display in a third size appropriate for displaying the third information from the body.

4. The display device of claim 3 , wherein the controller is further configured to:

activate the display device according to a fourth mode for displaying fourth information corresponding to the content having a resolution and screen ratio different from those of the third information on the flexible display, and

expand the flexible display in a fourth size appropriate for displaying the fourth information from the body.

5. The display device of claim 1 , wherein the content comprises a video content including a TV show or a sports broadcast, an audio content including music, and a supplementary content including a user customized information and a living information.

6. The display device of claim 1 , wherein the first information comprises a reminder or notification for the content to be broadcasted or played and a summary of the content for providing a user with a prescribed information, and

wherein the first size includes a screen ratio of 10:1˜15:1.

7. The display device of claim 6 , wherein the reminder or notification of the first information comprises a name of the content to be broadcasted or played, a broadcast and play scheduled time of the content, and a viewing or recording reservation of the content.

8. The display device of claim 2 , wherein a height of the flexible display according to the second size is at least three times greater than that of the flexible display according to the first size.

9. The display device of claim 2 , wherein the second information comprises a preview of the content to be broadcasted or played, and

wherein the second size comprises a screen ratio of 4:1˜6:1.

10. The display device of claim 9 , wherein the preview of the second information comprises a table of contents and a synopsis.

11. The display device of claim 4 , wherein the third size comprises a screen ratio of 16:9,

wherein the fourth size is greater than the third size, and

wherein the fourth size comprises a screen ratio of 1.9:1˜2.35:1.

12. The display device of claim 1 , wherein the controller is further configured to:

provide a user with an option for selecting one of a plurality of modes for displaying different types or quantities of the content, and

expand the flexible display in a size appropriate for a preset type or quantity of the content in accordance with the selected mode.

13. The display device of claim 3 , wherein the controller is further configured to provide an option for a user to select an entry into at least one of the second mode and the third mode from the first mode.

14. The display device of claim 4 , wherein the controller is further configured to provide an option for a user to select an entry into at least one of the third mode and the fourth mode from the second mode.

15. The display device of claim 4 , wherein the controller is further configured to automatically execute either the third mode or the fourth mode to fit a real resolution and a real screen ratio of a provided content in response to a request to execute the third mode.

16. The display device of claim 4 , wherein the controller is further configured to provide a user with an option for selecting either the third mode or the fourth mode in consideration of a real resolution and a real screen ratio of the provided content in response to a request to execute the third mode.

17. A display device, comprising:

a body;

a roller rotatably installed in the body;

a flexible display configured to be wound or unwound from the roller in response to a rotation of the roller; and

a controller configured to:

detect a type of a content to be displayed; and

change a screen size of the flexible display according to the detected type of the content by winding or unwinding of the flexible display,

wherein the controller is further configured to:

activate the display device according to a first mode for displaying first information including a brief information regarding the content on the flexible display; and

expand the flexible display in a first size appropriate for displaying the first information from the body,

wherein the controller is further configured to:

activate the display device according to a second mode for displaying second information including more detailed information than the first information in association with the content on the flexible display; and

expand the flexible display in a second size appropriate for displaying the second information from the body,

wherein the controller is further configured to:

activate the display device according to a third mode for displaying third information corresponding to the content itself on the flexible display; and

expand the flexible display in a third size appropriate for displaying the third information from the body, and

wherein when an execution of the first mode is requested, if the display device does not have the first information according to the first mode, the controller is further configured to activate the display device according to the third mode.