Presenting advertisements during media content seek
Technologies for presenting an advertisement on a media consumption device includes receiving a request to seek past a commercial included in media content played on the media consumption device, determining an advertisement based on the commercial, and presenting the advertisement to a user of the media consumption device during performance of the requested seek function. The advertisement may be, for example, an extracted frame or image of the commercial and may include a logo or phrase associated with a product or service advertised in the commercial. Similar technologies related to a media content distribution system are also disclosed.
1. A media content distribution system to deliver media content to a media consumption device, the media content distribution system comprising:
a processor;
a memory coupled to the processor;
an advertisement determination module to:
analyze a commercial of the media content to identify a plurality of non-identical substantially similar frames of the commercial; and
select the plurality of non-identical substantially similar frames of the commercial; and
a communication module to transmit the media content, including the commercial and an indication of the selected plurality of non-identical substantially similar frames of the commercial, to the media consumption device in response to receipt of a request for the media content.
2. The media content distribution system of claim 1 , wherein the advertisement determination module is further to learn a reference time slot based on other media content,
wherein to select the plurality of non-identical substantially similar frames of the commercial comprises to select the plurality of non-identical substantially similar frames of the commercial based on the learned reference time slot.
3. The media content distribution system of claim 1 , wherein to select the plurality of non-identical substantially similar frames of the commercial comprises to:
identify the end of the commercial, and
select a frame of the plurality of frames of the commercial that occurs at a reference point in time prior to the end of the commercial.
4. The media content distribution system of claim 1 , wherein to analyze the commercial to identify the plurality of non-identical substantially similar frames of the commercial comprises to analyze the commercial for a logo or phrase associated with a product or service advertised in the commercial, and
wherein to select the plurality of non-identical substantially similar frames of the commercial comprises to select the plurality of non-identical substantially similar frames of the commercial based on inclusion of the logo or phrase.
5. The media content distribution system of claim 1 , wherein to identify the plurality of non-identical substantially similar frames of the commercial comprises to select the plurality of non-identical substantially similar frames of the commercial based on a reference time slot at which a frame of the plurality of frame occurs.
6. The media content distribution system of claim 5 , wherein to select the plurality of non-identical substantially similar frames of the commercial comprises to:
identify the end of the commercial, and
select a frame of the plurality of frames of the commercial that occurs at a reference point in time prior to the end of the commercial.
7. The media content distribution system of claim 1 , wherein the advertisement determination module is further to:
search the media content for the commercial, and
determine an advertisement in response to identification of the commercial in the media content.
8. A media content distribution system to deliver media content to a media consumption device, the media content distribution system comprising:
a processor;
a memory coupled to the processor;
an advertisement determination module to:
learn a reference time slot based on other media content;
analyze a commercial of the media content to identify identical consecutive frames of the commercial;
select one of the identical consecutive frames as a branded image based on the learned reference time slot; and
associate the extracted branded image with the commercial; and
a communication module to transmit the media content, including the commercial and the branded image, to the media consumption device in response to receipt of a request for the media content.
9. The media content distribution system of claim 8 , wherein to select the one of the identical consecutive frames from the commercial based on the reference time slot comprises to:
identify the end of the commercial, and
select a frame of the commercial that occurs at a reference point in time prior to the end of the commercial.
10. The media content distribution system of claim 8 , wherein to analyze the commercial to identify the consecutive frames of the commercial comprises to identify a logo or phrase associated with a product or service advertised in the commercial based on a set of policy rules, wherein the set of policy rules includes the identified logo or phrase.
11. One or more non-transitory computer-readable media comprising a plurality of instructions stored thereon that, when executed by a media content distribution system, causes the media content distribution system to:
analyze a commercial of media content to identify a plurality of non-identical substantially similar frames of the commercial;
select the plurality of non-identical substantially similar frames of the commercial; and
transmit the media content, including the commercial and an indication of the selected plurality of non-identical substantially similar frames of the commercial, to a media consumption device in response to receipt of a request for the media content.
12. The one or more non-transitory computer-readable media of claim 11 , wherein the plurality of instructions further causes the media content distribution system to learn a reference time slot based on other media content,
wherein to select the plurality of non-identical substantially similar frames of the commercial comprises to select the plurality of non-identical substantially similar frames of the commercial based on the learned reference time slot.
13. The one or more non-transitory computer-readable media of claim 11 , wherein to select the plurality of non-identical substantially similar frames of the commercial comprises to:
identify the end of the commercial, and
select a frame of the plurality of frames of the commercial that occurs at a reference point in time prior to the end of the commercial.
14. The one or more non-transitory computer-readable media of claim 11 , wherein to analyze the commercial to identify the plurality of non-identical substantially similar frames of the commercial comprises to analyze the commercial for a logo or phrase associated with a product or service advertised in the commercial, and
wherein to select the plurality of non-identical substantially similar frames of the commercial comprises to select the plurality of non-identical substantially similar frames of the commercial based on inclusion of the logo or phrase.
15. The one or more non-transitory computer-readable media of claim 11 , wherein to identify the plurality of non-identical substantially similar frames of the commercial comprises to select the plurality of non-identical substantially similar frames of the commercial based on a reference time slot at which a frame of the plurality of frame occurs.
16. The one or more non-transitory computer-readable media of claim 15 , wherein to select the plurality of non-identical substantially similar frames of the commercial comprises to:
identify the end of the commercial, and
select a frame of the plurality of frames of the commercial that occurs at a reference point in time prior to the end of the commercial.
17. The one or more non-transitory computer-readable media of claim 11 , wherein the plurality of instructions further causes the media content distribution system to:
search the media content for the commercial, and
determine an advertisement in response to identification of the commercial in the media content.
18. One or more non-transitory computer-readable media comprising a plurality of instructions stored thereon that, when executed by a media content distribution system, causes the media content distribution system to:
analyze a commercial of media content to identify identical consecutive frames of the commercial;
learn a reference time slot based on other media content;
select one of the identical consecutive frames as a branded image based on the learned reference time slot; and
associate the extracted branded image with the commercial; and
transmit the media content, including the commercial and the branded image, to a media consumption device in response to receipt of a request for the media content.
19. The one or more non-transitory computer-readable media of claim 18 , wherein to select the one of the identical consecutive frames from the commercial based on the reference time slot comprises to:
identify the end of the commercial, and
select a frame of the commercial that occurs at a reference point in time prior to the end of the commercial.
20. The one or more non-transitory computer-readable media of claim 18 , wherein to analyze the commercial to identify the consecutive frames of the commercial comprises to identify a logo or phrase associated with a product or service advertised in the commercial based on a set of policy rules, wherein the set of policy rules includes the identified logo or phrase.