SYSTEMS AND METHODS OF REWARDS OBJECT SPAWNING AND AUGMENTED REALITY COMMERCE PLATFORM SUPPORTING MULTIPLE SELLER ENTITIES

1 . A method to administer a marketplace via an augmented reality environment, the method, comprising:

associating a virtual object with a physical location in a real world environment, such that the virtual object is rendered in the marketplace in the augmented reality environment, at the physical location or is rendered in the augmented reality environment to appear to be located at the physical location;

wherein, the virtual object represents a product offering having real-world utility;

wherein, the virtual object includes product metadata and transaction metadata, the transaction metadata to facilitate a transaction with respect to the product offering;

rendering a model of the product offering, in the virtual object at the physical location in the real world environment;

facilitating the transaction with respect to the product offering in the augmented reality environment;

fulfilling the transaction with respect to the product offering in the real world environment.

2 . The method of claim 1 , further comprising:

enabling user interaction with the model of the product offering via the virtual object;

updating the rendering of the model of the product offering, in the augmented reality environment, in response to the user interaction.

3 . The method of claim 1 , wherein:

the model of the product offering depicted in the virtual object is rendered in 3D or substantially in 360 degrees;

wherein, virtual object enables a user to enter the model of the product offering to explore internals of the product offering.

4 . The method of claim 1 , further comprising:

enabling the physical location with which the virtual object is associated, to be specified by a seller entity;

wherein the seller entity includes a platform hosted by a third party entity or an individual user.

5 . (canceled)

6 . (canceled)

7 . (canceled)

8 . The method of claim 1 , wherein:

the transaction is initiated responsive to detection of a transaction request with respect to the virtual object in the augmented reality environment;

the transaction includes a sale, purchase, exchange, barter, rent, lease, rent, license, borrow or loan transaction;

the transaction metadata includes, one or more of, price, loan term, rent or lease term, license terms.

9 . (canceled)

10 . (canceled)

11 . The method of claim 1 , further comprising:

associating a second virtual object with a second physical location in the real world environment, such that the second virtual object is rendered in the marketplace in the augmented reality environment, at the second physical location or is rendered in the augmented reality environment to appear to be located at the second physical location;

wherein, the second virtual object represents a second product offering having real-world value;

wherein, the physical location with which the second virtual object is associated, is specified by a second seller entity.

12 . (canceled)

13 . The method of claim 1 , wherein:

multiple seller entities provide product offerings having real-world value in the marketplace to be transacted on via the augmented reality environment;

wherein, multiple virtual objects are rendered to represent each of the product listings in the augmented reality environment;

wherein, one of the multiple virtual objects is associated with a given physical location in the real world environment;

wherein, the given physical location is specified by one of the seller entities who listed a given product offering associated with the one of the multiple virtual objects associated with the given physical location;

wherein, the given virtual object is rendered in the marketplace in the augmented reality environment, at the given physical location or is rendered in the augmented reality environment to appear to be located at the given physical location.

14 . The method of claim 1 , further comprising:

world locking the virtual object to the physical location of the real world environment, the physical location being fixed;

causing, the virtual object to be perceptible to a user, if and when the given user is physically at or in a vicinity of the physical location;

wherein, the virtual object is enabled to be interacted with by the user if and when the user is at or in a vicinity of the physical location;

further wherein, the transaction with respect to the product offering is enabled, if and when the user is at or in a vicinity of the physical location.

15 . The method of claim 1 , wherein:

the physical location with which the virtual object is associated, includes a physical space around a user, the physical space around the user being moveable with movement of the user in the real world environment;

wherein, the virtual object is rendered in the augmented reality environment to move with or appear to move with the user in the augmented reality environment.

16 . The method of claim 15 , further comprising:

detecting the movement of the user in the real world environment;

identifying changes in location of the physical space around the user due to the movement of the user in the real world environment;

rendering the virtual object to move in the augmented reality environment in accordance with the changes in location of the physical space around the user such that the virtual object moves with or appears to move with the user in the augmented reality environment;

further wherein, the transaction with respect to the product offering is enabled, if and when a second user is at or in a vicinity of the physical space around the user.

17 . (canceled)

18 . A method to spawn a rewards object in an augmented reality platform having value to a user in the real world environment, the method, comprising:

spawning the rewards object in the augmented reality platform;

assigning a value of reward to the rewards object;

associating the rewards object with a physical location in the real world environment, such that the virtual object is rendered in the digital in the augmented reality platform, at the physical location or is rendered in the augmented reality platform to appear to be located at the physical location;

detecting activation of the rewards object in the augmented reality platform, by the user at or in a vicinity of the physical location in the real world environment;

granting the value of reward associated with the rewards object to the user;

wherein, the value of reward is usable for exchange or transaction in the augmented reality platform or in the real world environment.

19 . The method of claim 18 , wherein:

the rewards object is associated with a rewards campaign;

the value of reward is specified in the rewards campaign;

the rewards campaign is configured by a friend of the user in the real world environment or configured by a third party advertiser;

the value of reward to the rewards object is purchased by a third party advertiser from a host of the augmented reality platform.

20 . (canceled)

21 . (canceled)

22 . The method of claim 18 , further comprising:

associating the rewards object with an advertisement having interactive content;

wherein, the rewards object is activated in response to detecting interaction with the advertisement by the user in the augmented reality platform.

23 . (canceled)

24 . The method of claim 18 , wherein:

the rewards object is associated with a rewards campaign;

the rewards campaign identifies, one or more of, a set of users or criteria to identify the set of users to whom the rewards object is perceptible in the augmented reality platform and a contextual trigger causing the spawning of the rewards object in the augmented reality environment.

25 . (canceled)

26 . The method of claim 18 , further comprising:

rendering augmented reality features embodied in the rewards object in the augmented reality environment;

wherein the augmented reality features further include one or more of, animations, objects or scenes rendered in 2D, 360 degrees or 3D, or audio.

27 . The method of claim 18 , further comprising:

assigning a time-to-live or expiration time to the rewards object;

determining that the rewards object has expired or reached its time to live;

expiring or causing to be, unperceptible, the rewards object in the augmented reality environment;

wherein, the time to live is specified in a rewards campaign associated with the rewards object.

28 . (canceled)

29 . The method of claim 18 , wherein:

the rewards object is associated with a rewards campaign;

the rewards campaign defines a probability that the rewards object is spawned in the augmented reality environment relative to another rewards object.

30 . The method of claim 18 , wherein:

the probability that the rewards object is spawned in the augmented reality environment relative to another rewards object is specified for a given time or time period; or

the probability that the rewards object is spawned in the augmented reality environment relative to another rewards of object is specified for the physical location location in the real world environment.

31 . (canceled)

32 . (canceled)

33 . The method of claim 18 , wherein:

a rewards object includes, one or more of, virtual currency, digital currency, cryptocurrency, virtual money, crystals, gems, points, credits, gold, silver, a limited edition virtual object;

authenticity of the limited edition virtual object is authenticated via a ledger of distributed ledger.

34 . (canceled)

35 . (canceled)

36 . (canceled)

37 . A system to spawn a rewards object in an augmented reality platform having value to a user in the real world environment, the system, comprising:

means for, spawning the rewards object in the augmented reality platform;

means for, assigning a value of reward to the rewards object;

means for, associating the rewards object with a physical location in the real world environment, such that the virtual object is rendered in the digital in the augmented reality platform, at the physical location or is rendered in the augmented reality platform to appear to be located at the physical location;

means for, detecting activation of the rewards object in the augmented reality platform, by the user at or in a vicinity of the physical location in the real world environment;

means for, associating the rewards object with an advertisement having interactive content;

wherein, the rewards object is activated in response to detecting interaction with the advertisement by the user in the augmented reality platform.

means for, granting the value of reward associated with the rewards object to the user;

wherein, the value of reward is usable for exchange or transaction in the augmented reality platform or in the real world environment.