System and method for integrated application and provisioning

1. A system comprising:

at least one memory storing instructions and a repository storing a set of user accounts associated with a plurality of users, wherein each of the plurality of users is associated with a user profile, wherein each user profile is associated with a merchant-specific identifier identifying the user profile at a merchant;

at least one hardware processor interoperably coupled with the at least one memory, wherein the instructions instruct the at least one hardware processor to:

receive, at a merchant application and based on interactions received from a particular user during a current transaction being conducted at the merchant application via a client application, a request to perform a credit application process associated with the particular user, wherein the credit application process is associated with and performed by a particular institution;

in response to receiving the request, generate a first redirection instruction including or embedding the merchant-specific identifier of the particular user and the request to perform the credit application process;

redirect, based on the first redirection instruction, the client application away from the merchant application and to a credit application site associated with the particular institution;

transmit, from the merchant application and to the credit application site, a first signal including the merchant-specific identifier of the particular user and a request for initiating the credit application process at the particular institution;

receive (1) a second redirection instruction from the credit application site, wherein the second redirection instruction instructs re-launch of the merchant application via the client application, and (2) a second signal including an approval associated with the credit application process, a payment credential associated with a new credit account created at the particular institution in response to the approval of the credit application process, and the merchant-specific identifier of the particular user;

in response to receiving the second signal, associate, by the merchant application and using the merchant-specific identifier, the received payment credential to the user profile associated with the particular user corresponding to the received merchant-specific identifier, wherein associating the received payment credential to the user profile associated with the particular user includes storing the received payment credential in a proprietary wallet associated with the merchant and the user profile associated with the particular user corresponding to the received merchant-specific identifier; and

after associating the received payment credential to the user profile associated with the particular user, process, at the merchant application, the current transaction using the received payment credential as a form of payment for the current transaction, and wherein processing the current transaction includes selecting the received payment credential from the proprietary wallet without any manual entry of identifying information of the received payment credential.

2. The system of claim 1 , wherein the first signal is transmitted after redirecting the client application to the credit application site.

3. The system of claim 1 , wherein the first redirection instruction comprises a hyperlink to the credit application site, wherein the merchant-specific identifier and the request to perform the credit application process are included or embedded as parameters in the hyperlink to the credit application site, and wherein redirecting the client application to the credit application site based on the first redirection instruction includes navigating to the hyperlink.

4. The system of claim 1 , wherein the credit application process performed by the particular institution comprises:

receiving, via the client application, user input associated with an application for credit associated with the credit application process;

performing a credit adjudication process for the particular user based on information included in the application for credit; and

in response to approval of the application for credit by the credit adjudication process, creating the new credit account at the institution for the particular user, the credit account associated with a unique credit account identifier; and

transmitting, to the merchant application, a fourth signal including the payment credentials of the created credit account, wherein the payment credentials correspond to the unique credit account identifier associated with the created credit account.

5. The system of claim 4 , wherein the first signal further includes a set of user information from the user profile of the particular user, wherein at least a part of the user information is pre-populated into the application for credit prior to receiving the user input.

6. The system of claim 1 , wherein the request to perform the credit application process is received in association with a data exchange to be performed at the merchant application, and wherein the instructions further instruct the at least one hardware processor to automatically perform the data exchange associated with the credit application process using the received payment credential in response to associating the received payment credential to the user profile.

7. The system of claim 6 , wherein the data exchange comprises a transaction associated with the merchant application.

8. The system of claim 1 , wherein the received payment credential comprises a personal account number and expiration date of a payment card associated with the new credit account.

9. The system of claim 1 , wherein the received payment credential comprises a payment token associated with the new credit account.

10. The computer-readable medium of claim 1 , wherein the first redirection instruction comprises a hyperlink to the credit application site, wherein the merchant-specific identifier and the request to perform the credit application process are included or embedded as parameters in the hyperlink to the credit application site, and wherein redirecting the client application to the credit application site based on the first redirection instruction includes navigating to the hyperlink.

11. A non-transitory, computer-readable medium storing computer-readable instructions executable by a computer and configured to:

receive, at a merchant application and based on interactions received from a particular user during a current transaction being conducted at the merchant application via a client application, a request to perform a credit application process associated with the particular user, wherein the credit application process is associated with and performed by a particular institution;

in response to receiving the request, generating a first redirection instruction including or embedding the merchant-specific identifier of the particular user and the request to perform the credit application process;

redirect, based on the first redirection instruction, the client application away from the merchant application and to a credit application site associated with the particular institution;

transmit, from the merchant application and to the credit application site, a first signal including the merchant-specific identifier of the particular user and a request for initiating the credit application process at the particular institution;

receive (1) a second redirection instruction from the credit application site, wherein the second redirection instruction instructs re-launch of the merchant application via the client application, and (2) a second signal including an approval associated with the credit application process, a payment credential associated with a new credit account created at the particular institution in response to the approval of the credit application process, and the merchant-specific identifier of the particular user;

in response to receiving the second signal, associate, by the merchant application and using the merchant-specific identifier, the received payment credential to the user profile associated with the particular user corresponding to the received merchant-specific identifier, wherein associating the received payment credential to the user profile associated with the particular user includes storing the received payment credential in a proprietary wallet associated with the merchant and the user profile associated with the particular user corresponding to the received merchant-specific identifier; and

after associating the received payment credential to the user profile associated with the particular user, process, at the merchant application, the current transaction using the received payment credential as a form of payment for the current transaction, and wherein processing the current transaction includes selecting the received payment credential from the proprietary wallet without any manual entry of identifying information of the received payment credential.

12. The computer-readable medium of claim 11 , the first signal including the merchant-specific identifier of the particular user and the request for initiating the credit application process is transmitted after redirecting the client application to the credit application site.

13. The computer-readable medium of claim 11 , wherein the credit application process performed by the particular institution comprises:

receiving, via the client application, user input associated with an application for credit associated with the credit application process;

performing a credit adjudication process for the particular user based on information included in the application for credit; and

in response to approval of the application for credit by the credit adjudication process, creating the new credit account at the institution for the particular user, the credit account associated with a unique credit account identifier; and

transmitting, to the merchant application, a fourth signal including the payment credentials of the created credit account, wherein the payment credentials correspond to the unique credit account identifier associated with the created credit account.

14. The computer-readable medium of claim 13 , wherein the first signal further includes a set of user information from the user profile of the particular user, wherein at least a part of the user information is pre-populated into the application for credit prior to receiving the user input.

15. A computerized method performed by one or more processors, the method comprising:

receiving, at a merchant application and based on interactions received from a particular user during a current transaction being conducted at the merchant application via a client application, a request to perform a credit application process associated with the particular user, wherein the credit application process is associated with and performed by a particular institution, wherein the merchant application is associated with a non-transitory memory storing a repository storing a set of user accounts associated with a plurality of users, wherein each of the plurality of users are associated with a user profile, and wherein each user profile is associated with a merchant-specific identifier identifying the user profile at the merchant;

in response to receiving the request, generating a first redirection instruction including or embedding the merchant-specific identifier of the particular user and the request to perform the credit application process;

redirecting, based on the first redirection instruction, the client application away from the merchant application and to a credit application site associated with the particular institution;

transmitting, from the merchant application and to the credit application site, a first signal including the merchant-specific identifier of the particular user and a request for initiating the credit application process at the particular institution;

receiving (1) a second redirection instruction from the credit application site, wherein the second redirection instruction instructs re-launch of the merchant application via the client application, and (2) a second signal including an approval associated with the credit application process, a payment credential associated with a new credit account created at the particular institution in response to the approval of the credit application process, and the merchant-specific identifier of the particular user;

in response to receiving the second signal, associating, by the merchant application and using the merchant-specific identifier, the received payment credential to the user profile associated with the particular user corresponding to the received merchant-specific identifier, wherein associating the received payment credential to the user profile associated with the particular user includes storing the received payment credential in a proprietary wallet associated with the merchant and the user profile associated with the particular user corresponding to the received merchant-specific identifier; and

after associating the received payment credential to the user profile associated with the particular user, processing, at the merchant application, the current transaction using the received payment credential as a form of payment for the current transaction, and wherein processing the current transaction includes selecting the received payment credential from the proprietary wallet without any manual entry of identifying information of the received payment credential.