Facilitating highly targeted advertising to identified audience members across social media channels
The disclosed subject matter is directed to systems, computer-implemented methods, apparatus and/or computer program products that facilitate highly targeted advertising to identified audience members across social media channels. In one embodiment, a method is provided that comprises extracting, by a system comprising a processor, target audience information from one or more non-social media data sources based on one or more target audience criteria, the target audience information identifying individuals included in the target audience group. The method further comprises matching, by the system, the individuals with their respective social media profiles at the one or more social media systems based on the target audience information, and facilitating, by the system, directing the targeted advertisements to the individuals via their respective social media profiles.
1. A system for providing targeted advertisements to individuals included in a target audience group at one or more social media systems, comprising:
a memory that stores computer executable components; and
a processor that executes the computer executable components stored in the memory, wherein the computer executable components comprise:
an audience information development component configured to scan and extract target audience information from one or more non-social media data sources based on one or more target audience criteria, the target audience information identifying individuals included in the target audience group;
a matching component configured to match the individuals with their respective social media profiles at the one or more social media systems based on the target audience information, wherein the target audience information further comprises match feature information identifying a defined set of match features associated with the individuals, and wherein matching the individuals to their respective social media profiles is based on matching the defined set of match features with social media profiles at the one or more social media systems;
wherein the matching component comprises a match vector component that generates a defined match vector for each of the respective individuals including their identifying information and the defined set of match features and wherein the matching component matches the individuals to their respective social media profiles based on matching parameters of the match vector with parameters of social media profiles at the one or more social media systems; and
an advertisement campaign component configured to provide the targeted advertisements to the matched individuals via a display of a user device interfacing with the one or more social media systems.
2. The system of claim 1 , wherein the audience information development component is configured to extract the target audience information from different non-social media data sources.
3. The system of claim 1 , wherein the defined set of match features are selected from the group consisting of: data of birth, age, address, email address, phone number and image data of the individuals' faces.
4. The system of claim 1 , wherein the match component comprises an audience clustering component configured to generate two or more clusters of the individuals based on different characteristic of the individuals related to the target audience criteria, and wherein the matching component further separately matches the two or more clusters of individuals to their respective social media profiles.
5. The system of claim 1 , further comprising:
an audience information update component that receives social media information for the individuals from their social media profiles based on the matching and combines the social media information with local target user profile data developed for the respective individuals.
6. The system of claim 5 , further comprising:
a campaign analysis component that employs the local target user profile data to influence delivery of future targeted advertisements to the respective individuals.
7. The system of claim 1 , wherein the match vector component selects the set of match features associated with the individuals based on the target audience information.
8. A method comprising:
extracting, by a system comprising a processor, target audience information from one or more non-social media data sources based on one or more target audience criteria, the target audience information identifying individuals included in the target audience group;
matching, by the system, the individuals with their respective social media profiles at the one or more social media systems based on the target audience information, wherein the target audience information further comprises match feature information identifying a defined set of match features associated with the individuals, and wherein matching the individuals to their respective social media profiles is based on matching the defined set of match features with social media profiles at the one or more social media systems;
generating, by the system, a defined match vector for each of the respective individuals including their identifying information and the defined set of match features, and wherein the matching comprises matching the individuals to their respective social media profiles based on the match vector; and
providing, by the system, the targeted advertisements to the matched individuals via a display of a user device interfacing with the one or more social media systems.
9. The method of claim 8 , wherein the extracting comprises extracting the target audience information from different non-social media data sources.
10. The method of claim 8 , wherein the defined set of match features are selected from the group consisting of: data of birth, age, address, email address, phone number and image data of the individuals' faces.
11. The method of claim 8 , further comprising:
clustering, by the system, the individuals into two or more clusters of individuals based on different characteristic of the individuals related to the target audience criteria, and wherein the matching comprises separately matching the two or more clusters of individuals to their respective social media profiles.
12. The method of claim 8 , further comprising:
receiving, by the system, social media information for the individuals from their social media profiles based on the matching and combining the social media information with local target user profile data developed for the respective individuals.
13. The method of claim 12 , further comprising:
employing, by the system, the local target user profile data to influence delivery of future targeted advertisements to the respective individuals.
14. The method of claim 8 , wherein generating the defined match vector comprises selecting the defined set of match features associated with the individuals based on the target audience information.
15. A non-transitory machine-readable storage medium, comprising executable instructions that, when executed by a processor of a device, facilitate performance of operations, comprising:
extracting target audience information from one or more non-social media data sources based on one or more target audience criteria, the target audience information identifying individuals included in the target audience group;
matching the individuals with their respective social media profiles at the one or more social media systems based on the target audience information, wherein the target audience information further comprises match feature information identifying a defined set of match features associated with the individuals, and wherein matching the individuals to their respective social media profiles is based on matching the defined set of match features with social media profiles at the one or more social media systems;
generating a defined match vector for each of the respective individuals including their identifying information and the defined set of match features, and wherein the matching comprises matching the individuals to their respective social media profiles based on the match vector; and
providing the targeted advertisements to the matched individuals via a display of a user device interfacing with the one or more social media systems.
16. The machine-readable storage medium of claim 15 , wherein the extracting comprises extracting the target audience information from different non-social media data sources.
17. The machine-readable storage medium of claim 15 , wherein the defined set of match features are selected from the group consisting of: data of birth, age, address, email address, phone number and image data of the individuals' faces.
18. The machine-readable storage medium of claim 15 , further comprising instructions to facilitate:
clustering the individuals into two or more clusters of individuals based on different characteristic of the individuals related to the target audience criteria, and wherein the matching comprises separately matching the two or more clusters of individuals to their respective social media profiles.
19. The machine-readable storage medium of claim 15 , further comprising instructions to facilitate:
receiving, by the system, social media information for the individuals from their social media profiles based on the matching and combining the social media information with local target user profile data developed for the respective individuals.
20. The machine-readable storage medium of claim 15 , wherein generating the defined match vector comprises selecting the defined set of match features associated with the individuals based on the target audience information.