Graphical user interface for graphically displaying television viewership data

1. A method for graphically displaying one or more key performance indicators (KPIs) associated with television (TV) viewership data, comprising:

at an electronic device with a display to graphically display the one or more KPIs associated with TV viewership data:

receiving a selected content from a user;

configuring a chart to display the one or more KPIs computed based on the TV viewership data and the selected content, wherein the chart comprises a polar area diagram;

displaying duplication information of the one or more KPIs across a plurality of TV networks in the polar area diagram with respect to a first TV network, wherein the polar area diagram comprises a plurality of sectors with each sector corresponding to a TV network;

while displaying the polar area diagram, receiving from the user a selection of a user-selectable graphical element corresponding to a sector in the polar area diagram; and

responding to the selection of the user-selectable graphical element corresponding to the sector, reconfiguring the polar area diagram with respect to a second TV network corresponding to the sector to display the duplication information of the one or more KPIs with respect to the second TV network.

2. The method of claim 1 , wherein the one or more KPIs comprise a number of spots, a reach, a frequency, a gross rating point (GRP), a gross impressions (GRI), or a universe estimate (UE).

3. The method of claim 1 , comprising:

receiving one or more content attributes;

filtering the TV viewership data based on the one or more content attributes, wherein the content attributes comprise one or more date ranges, one or more network types, one or more TV networks, one or more pod orders, one or more positions in a pod, or one or more daypart types; and

reconfiguring the polar area diagram to display the duplication information based on the filtered TV viewership data.

4. The method of claim 1 , comprising:

receiving one or more audience attributes;

filtering the TV viewership data based on the one or more audience attributes; and

reconfiguring the polar area diagram to display the duplication information of the one or more KPIs computed based on the filtered TV viewership data.

5. The method of claim 4 , wherein the one or more audience attributes comprise an age range, an education level, a geographical region, an income range, a language preference, an occupation, an ethnicity, a time zone, an employment status, a gender, or a demographic attribute.

6. The method of claim 1 , wherein the chart comprises a multilevel pie chart, comprising:

displaying reach information across a plurality of TV programs in the multilevel pie chart having a plurality of concentric rings, each concentric ring representing a hierarchical grouping of the plurality of TV programs;

while displaying the multilevel pie chart, receiving from the user a selection of a segment in a concentric ring from the plurality of concentric rings; and

responding to the selection of the segment, reconfiguring the multilevel pie chart to represent the segment as the innermost circle of the multilevel pie chart.

7. The method of claim 6 , wherein the hierarchical grouping comprises a network type, a TV network, a program type, or a TV program.

8. The method of claim 1 , comprising:

detecting whether the user is hovering over a sector in the polar area diagram; and

in response to detecting that the user is hovering over the sector, displaying a duplication value of a TV network corresponding to the hovered sector with respect to the first TV network.

9. A system for graphically displaying one or more key performance indicators (KPIs) associated with television (TV) viewership data, comprising:

one or more processors;

memory; and

one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs including instructions that when executed by the one or more processors cause the one or more processors to:

receive a selected content from a user;

configure a chart to display the one or more KPIs computed based on the TV viewership data and the selected content, wherein the chart comprises a polar area diagram;

display duplication information of the one or more KPIs across a plurality of TV networks in the polar area diagram with respect to a first TV network, wherein the polar area diagram comprises a plurality of sectors with each sector corresponding to a TV network;

while displaying the polar area diagram, receive from the user a selection of a user-selectable graphical element corresponding to a sector in the polar area diagram; and

responding to the selection of the user-selectable graphical element corresponding to the sector, reconfigure the polar area diagram with respect to a second TV network corresponding to the sector to display the duplication information of the one or more KPIs with respect to the second TV network.

10. The system of claim 9 , wherein the one or more KPIs comprise a number of spots, a reach, a frequency, a gross rating point (GRP), a gross impressions (GRI), or a universe estimate (UE).

11. The system of claim 9 , wherein the one or more processors are caused to:

receive one or more content attributes;

filter the TV viewership data based on the one or more content attributes, wherein the content attributes comprise one or more date ranges, one or more network types, one or more TV networks, one or more pod orders, one or more positions in a pod, or one or more daypart types; and

reconfigure the polar area diagram to display the duplication information based on the filtered TV viewership data.

12. The system of claim 9 , wherein the one or more processors are caused to:

receive one or more audience attributes;

filter the TV viewership data based on the one or more audience attributes; and

reconfigure the polar area diagram to display the duplication information of the one or more KPIs computed based on the filtered TV viewership data.

13. The system of claim 12 , wherein the one or more audience attributes comprise an age range, an education level, a geographical region, an income range, a language preference, an occupation, an ethnicity, a time zone, an employment status, a gender, or a demographic attribute.

14. The system of claim 9 , wherein the chart comprises a multilevel pie chart, and wherein the one or more processors are caused to:

display reach information across a plurality of TV programs in the multilevel pie chart having a plurality of concentric rings circles, each concentric ring representing a hierarchical grouping of the plurality of TV programs;

while displaying the multilevel pie chart, receive from the user a selection of a segment in a concentric ring from the plurality of concentric rings; and

responding to the selection of the segment, reconfigure the multilevel pie chart to represent the segment as the innermost circle of the multilevel pie chart.

15. The system of claim 14 , wherein the hierarchical grouping comprises a network type, a TV network, a program type, or a TV program.

16. The system of claim 9 , wherein the one or more processors are caused to:

detect whether the user is hovering over a sector in the polar area diagram; and

in response to detecting that the user is hovering over the sector, display a duplication value of a TV network corresponding to the hovered sector with respect to the first TV network.

17. A non-transitory computer-readable storage medium comprising one or more programs for graphically displaying one or more key performance indicators (KPIs) associated with television (TV) viewership data, wherein the one or more programs, when executed by one or more processors, cause the one or more processors to perform operations comprising:

receiving a selected content from a user;

configuring a chart to display the one or more KPIs computed based on the TV viewership data and the selected content, wherein the chart comprises a polar area diagram;

displaying duplication information of the one or more KPIs across a plurality of TV networks in the polar area diagram with respect to a first TV network, wherein the polar area diagram comprises a plurality of sectors with each sector corresponding to a TV network;

while displaying the polar area diagram, receiving from the user a selection of a user-selectable graphical element corresponding to a sector in the polar area diagram; and

responding to the selection of the user-selectable graphical element corresponding to the sector, reconfiguring the polar area diagram with respect to a second TV network corresponding to the sector to display the duplication information of the one or more KPIs with respect to the second TV network.

18. The non-transitory computer-readable storage medium of claim 17 , wherein the one or more KPIs comprise a number of spots, a reach, a frequency, a gross rating point (GRP), a gross impressions (GRI), or a universe estimate (UE).

19. The non-transitory computer-readable storage medium of claim 17 , wherein the operations comprise:

receiving one or more content attributes;

filtering the TV viewership data based on the one or more content attributes, wherein the content attributes comprise one or more date ranges, one or more network types, one or more TV networks, one or more pod orders, one or more positions in a pod, or one or more daypart types; and

reconfiguring the polar area diagram to display the duplication information based on the filtered TV viewership data.

20. The non-transitory computer-readable storage medium of claim 17 , wherein the operations comprise:

receiving one or more audience attributes;

filtering the TV viewership data based on the one or more audience attributes; and

reconfiguring the polar area diagram to display the duplication information of the one or more KPIs computed based on the filtered TV viewership data.

21. The non-transitory computer-readable storage medium of claim 20 , wherein the one or more audience attributes comprise an age range, an education level, a geographical region, an income range, a language preference, an occupation, an ethnicity, a time zone, an employment status, a gender, or a demographic attribute.

22. The non-transitory computer-readable storage medium of claim 17 , wherein the chart comprises a multilevel pie chart, and wherein the operations comprise:

displaying reach information across a plurality of TV programs in the multilevel pie chart having a plurality of concentric rings, each concentric ring representing a hierarchical grouping of the plurality of TV programs;

while displaying the multilevel pie chart, receiving from the user a selection of a segment in a concentric ring from the plurality of concentric rings; and

responding to the selection of the segment, reconfiguring the multilevel pie chart to represent the segment as the innermost circle of the multilevel pie chart.

23. The non-transitory computer-readable storage medium of claim 22 , wherein the hierarchical grouping comprises a network type, a TV network, a program type, or a TV program.

24. The non-transitory computer-readable storage medium of claim 17 , wherein the operations comprise:

detecting whether the user is hovering over a sector in the polar area diagram; and

in response to detecting that the user is hovering over the sector, displaying a duplication value of a TV network corresponding to the hovered sector with respect to the first TV network.