Auctioning for content on demand asset insertion
Systems and methods presented herein provide for Content On Demand (COD) asset insertion. A COD asset insertion decision system (CODAID) is communicatively coupled to a content distributer to process information about COD content selections by Customer Premises Equipment (CPEs). An auction system is communicatively coupled to the CODAID and to a plurality of asset providers to process information about assets of the providers, to provide an auction for asset opportunities in the COD content selections, to receive bids for the asset opportunities, and to rank the auctioned assets according to bid. The CODAID further ranks the auctioned assets based in part on the COD content selection information and the asset information, identifies one or more of the further ranked assets for insertion into the COD content selection, and directs the content distributer to insert the identified one or more further ranked assets into the COD content selection.
1. A network based Content On Demand (COD) asset insertion system, comprising:
an auction system operable to interface with a plurality of asset providers through a network, to receive bids from the asset providers for insertion of assets into a COD content distributed to a plurality customer premise equipment (CPEs) over a pre-determined period of time, and to rank the assets according to their bids; and
a COD asset insertion decision system communicatively coupled to the auction system and operable to receive the ranked bids, to retrieve the assets associated with the ranked bids, to receive an indication from a COD system when the COD content is selected by one or more of the CPEs, to determine whether a time of day of the COD content selection matches a time of day for insertion of the assets associated with the ranked bids, to remove a first portion of the assets associated with the ranked bids from insertion when the first portion of assets does not match the time of day of the COD content selection, to remove a second portion of the assets associated with the ranked bids from insertion based on a brand separation criteria, to re-rank remaining assets associated with the ranked bids, and to direct the COD system to insert at least a portion of the re-ranked remaining assets into the COD content selection.
2. The network based COD asset insertion system of claim 1 , wherein:
the COD asset insertion decision system comprises an asset qualification module (AQM) operable to remove a third portion of the assets associated with the ranked bids based on a maturity level of the third portion of the assets and a maturity level of the COD content selection.
3. The network based COD asset insertion system of claim 2 , wherein:
the AQM is further operable to validate assets remaining after the third portion of the assets associated with the ranked bids are removed, wherein the AQM validates by determining whether the assets remaining after the third portion is removed comprise active campaigns.
4. The network based COD asset insertion system of claim 2 , wherein:
the AQM is further operable to validate assets remaining after the third portion of the assets associated with the ranked bids are removed, wherein the AQM validates by determining whether the assets remaining after the third portion is removed comprise durations that fit within timeslots of the COD content selection.
5. The network based COD asset insertion system of claim 2 , wherein:
the AQM is further operable to validate assets remaining after the third portion of the assets associated with the ranked bids are removed, wherein the AQM validates by determining whether the assets remaining after the third portion is removed have met their campaign goals.
6. The network based COD asset insertion system of claim 2 , wherein:
the AQM is further operable to validate assets remaining after the third portion of the assets associated with the ranked bids are removed, wherein the AQM validates by determining whether the assets remaining after the third portion is removed have a format compatible with the COD content selection.