Advertising venues and optimization

1. A system that provides an online advertising platform, the system comprising:

a first non-transitory machine-readable medium storing first data characterizing a set of venues at a point in time, each venue including at the point in time a set of impression inventory units that share similar performance characteristics, and each venue having at the point in time an estimated aggregate impression volume that exceeds a threshold;

a second non-transitory machine-readable medium storing second data characterizing member-specific prior executed transactions on the online advertising platform;

a third non-transitory machine-readable medium storing instructions executable by one or more data processors to:

determine from the first data a low volume venue, the low volume venue being determined based upon the low volume venue having a new aggregate impression volume that, subsequent to the point in time, no longer exceeds the threshold;

remove, from the first data, the low volume venue, resulting in updated first data;

accept, from a member, a specification of a campaign, the specification including one or more bidding goals;

examine the second data to generate, based upon the updated first data, a rank ordered set of venues for the member; and

execute a first plurality of campaign transactions on a first venue of the rank ordered set to determine a first bid valuation for the campaign that satisfies the specification.

2. The system of claim 1 , wherein the first venue of the rank ordered set is a highest ranked venue of the rank ordered set.

3. The system of claim 1 , wherein the instructions that are executable to execute the first plurality of campaign transactions comprises instructions executable by the one or more data processors to:

iteratively execute the first plurality of campaign transactions until an events criteria is satisfied.

4. The system of claim 3 , wherein the events criteria includes a comparison of a number of success events and a learn threshold.

5. The system of claim 4 , wherein the success events include one of conversion events and click events.

6. The system of claim 1 , wherein the third non-transitory machine-readable medium further stores instructions executable by the one or more data processors to:

execute a second plurality of campaign transactions on the first venue of the rank ordered set to determine a second bid valuation for the campaign that satisfies the specification.

7. The system of claim 6 , wherein the second bid valuation is capped in accordance with a maximum cost-per-mille revenue model.

8. The system of claim 6 , wherein the instructions that are executable to execute the second plurality of campaign transactions comprises instructions executable by the one or more data processors to:

iteratively execute the second plurality of campaign transactions until a second events criteria is satisfied.

9. The system of claim 8 , wherein the second events criteria includes a comparison of a number of success events and a confidence threshold.

10. The system of claim 9 , wherein the success events include one of conversion events and click events.

11. The system of claim 6 , wherein the third non-transitory machine-readable medium further stores instructions executable by the one or more data processors to:

apply a cadence modifier to the second bid valuation.

12. The system of claim 11 , wherein the cadence modifier includes at least one of a recency component and a frequency component.

13. A non-transitory machine-readable medium that provides an online advertising platform, the non-transitory machine-readable medium comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations, the operations comprising:

obtaining, from storage, first data characterizing a set of venues at a point in time, each venue including at the point in time a set of impression inventory units that share similar performance characteristics, and each venue having at the point in time an estimated aggregate impression volume that exceeds a threshold;

obtaining, from storage, second data characterizing member-specific prior executed transactions on the online advertising platform;

determining from the first data a low volume venue, the low volume venue being determined based upon the low volume venue having a new aggregate impression volume that, subsequent to the point in time, no longer exceeds the threshold;

removing, from the first data, the low volume venue, resulting in updated first data;

accepting, from a member, a specification of a campaign, the specification including one or more bidding goals;

examining the second data to generate, based upon the updated first data, a rank ordered set of venues for the member; and

executing a first plurality of campaign transactions on a first venue of the rank ordered set to determine a first bid valuation for the campaign that satisfies the specification.

14. The non-transitory machine-readable medium of claim 13 , wherein the first venue of the rank ordered set is a highest ranked venue of the rank ordered set.

15. The non-transitory machine-readable medium of claim 13 , wherein the executing the first plurality of campaign transactions comprises:

iteratively executing the first plurality of campaign transactions until an events criteria is satisfied.

16. The non-transitory machine-readable medium of claim 15 , wherein the events criteria includes a comparison of a number of success events and a learn threshold.

17. The non-transitory machine-readable medium of claim 13 , wherein the operations further comprise:

executing a second plurality of campaign transactions on the first venue of the rank ordered set to determine a second bid valuation for the campaign that satisfies the specification.

18. The non-transitory machine-readable medium of claim 17 , wherein the second bid valuation is capped in accordance with a maximum cost-per-mille revenue model.

19. A method that provides an online advertising platform, the method comprising:

obtaining by a processing system including a processor, from storage, first data characterizing a set of venues at a point in time, each venue including at the point in time a set of impression inventory units that share similar performance characteristics, and each venue having at the point in time an estimated aggregate impression volume that exceeds a threshold;

obtaining by the processing system, from storage, second data characterizing member-specific prior executed transactions on the online advertising platform;

determining by the processing system from the first data a low volume venue, the low volume venue being determined based upon the low volume venue having a new aggregate impression volume that, subsequent to the point in time, no longer exceeds the threshold;

removing by the processing system, from the first data, the low volume venue, resulting in updated first data;

accepting by the processing system, from a member, a specification of a campaign, the specification including one or more bidding goals;

examining by the processing system the second data to generate, based upon the updated first data, a rank ordered set of venues for the member; and

executing by the processing system a first plurality of campaign transactions on a first venue of the rank ordered set to determine a first bid valuation for the campaign that satisfies the specification.

20. The method of claim 19 , further comprising:

executing by the processing system a second plurality of campaign transactions on the first venue of the rank ordered set to determine a second bid valuation for the campaign that satisfies the specification.

21. The method of claim 20 , wherein the second bid valuation is capped in accordance with a maximum cost-per-mille revenue model.

22. The method of claim 20 , wherein the executing the second plurality of campaign transactions further comprises:

iteratively executing by the processing system the second plurality of campaign transactions until a second events criteria is satisfied.