Patent Assignment
Reel/Frame 063264/0001
Assignment of Assignor's Interest
Recorded: 2023-04-05
Pages: 45
Assignor
XANDR INC.
Executed: 2023-03-29
Assignee
MICROSOFT TECHNOLOGY LICENSING, LLC
ONE MICROSOFT WAY, REDMOND, WASHINGTON, 98052
Covered Properties
(136)
On-Line Interactive System and Method for Providing Content and Advertising Information to a Targeted Set of Viewers
Patent:
6,026,368 →
Application:
08/503,268 →
On-Line Interactive System and Method for Providing Content and Advertising Information to a Targeted Set of Viewers
Application:
09/438,540 →
A Method of Providing Targeted Advertisements to a Computer Mediated Communications Network
Patent:
6,601,041 →
Application:
09/660,360 →
On-line interactive system and method for providing content and advertising information to a targeted set of viewers
Application:
10/394,275 →
Publication:
US 2003/0187741
On-line interactive system and method for providing content and advertising information to a targeted set of viewers
Application:
11/287,299 →
Publication:
US 2006/0122882
Advertising Platform User Data Store Management
Advertising Platform Creative Approval
Application:
12/717,996 →
Publication:
US 2010/0268609
Advertising Platform Transaction Management
Cross Platform Impression Inventory Classification
Application:
13/049,482 →
Publication:
US 2011/0231253
Advertising Bid Price Modifiers
Application:
13/049,534 →
Publication:
US 2011/0231264
Advertising Venues and Optimization
Network-Based Systems and Methods for Defining and Managing Multi-Dimensional, Advertising Impression Inventory
Application:
13/167,590 →
Publication:
US 2012/0158526
Auction Tiering in Online Advertising Auction Exchanges
Targeted Learning in Online Advertising Auction Exchanges
Application:
13/561,855 →
Publication:
US 2012/0310729
Systems and Methods for Serving Secure Content
Application Marketplace for Online Advertising Applications
Application:
13/907,578 →
Publication:
US 2013/0339160
Application Marketplace for Online Advertising Applications
Application:
13/907,580 →
Publication:
US 2014/0006169
Dynamic Placement Opportunity Pricing
Application:
14/169,496 →
Publication:
US 2015/0066660
Systems and Methods for Privacy-Safe User Tracking
Application:
14/181,237 →
Learn Budgeting in Online Advertising Auction Exchanges
Application:
14/213,754 →
Publication:
US 2014/0337125
System and Method for Applying Targeted Audience Bid Modifiers
Application:
14/213,799 →
Publication:
US 2014/0304087
Methods and Systems for Tracking Consumers Without Server-Side Profiling
Application:
14/266,035 →
Publication:
US 2014/0324575
Methods and Systems for Impression Inventory Trading
Methods and Apparatus for Statistical Mobile Device Identification
Selecting Bids for Online Advertising Space Auction
Application:
14/554,976 →
Publication:
US 2016/0148276
Modulating Budget Spending Pace for Online Advertising Auction by Adjusting Bid Prices
Application:
14/561,615 →
Publication:
US 2016/0162955
Systems and Methods for Mobile Advertisement Review
Modifying Bid Price for Online Advertising Auction Based on User Impression Frequency
Demand Target Detection
Methods and Systems for Dynamic Auction Floors
Audience-Based Television Advertising Transaction Engine
Application:
14/663,703 →
Publication:
US 2015/0271540
Network-Based Systems and Methods for Defining and Managing Multi-Dimensional, Advertising Impression Inventory
Application:
14/682,464 →
Publication:
US 2015/0213489
Cost-Per-View Advertisement Bidding
Application:
14/685,919 →
Publication:
US 2016/0307236
Cost-Per-View and Cost-Per-Impression Bids on a Single Impression
Real-Time Online Advertisement Type Overrides
Advertisement Space Auction Allowing for Secondary Auctions
Application:
14/746,288 →
Publication:
US 2016/0371747
Controlling User Data Visibility in Online Ad Auctions
Advertising Platform User Data Store Management
Systems and Techniques for Allocating Ad Space Inventory
Systems and Methods for Pixel-Based Watermarking
Online Ad Auction Based on Predicted Ad Space View-Ability
Application:
15/180,913 →
Publication:
US 2017/0358009
Computer System and Method for Targeting Content to Users Via Multiple Technology Platforms
Systems and Methods for Reducing Digital Video Latency
Dynamic Relocation of Graphical Digital Content
Systems and Methods for Real-Time Structured Object Data Aggregation and Control Loop Feedback
Systems and Techniques for Prefetching Data
Patent:
10,706,118 →
Application:
15/441,185 →
Device Identification Techniques Using Shared Device Graph
Break-Based Inventory Forecasting
Audience-Based Placement Data Generation
Application:
15/651,227 →
Publication:
US 2017/0316464
Viewable Exchange Pipeline Architecture
Systems and Methods for Reducing Digital Video Latency
Patent:
11,032,605 →
Application:
15/943,375 →
Computer-Automated Schedule Optimization
Application:
15/954,919 →
Publication:
US 2018/0300753
Aggregated Content Editing Services (Aces), and Related Systems, Methods, and Apparatus
Real-Time Data Processing Pipeline and Pacing Control Systems and Methods
Advertising Venues and Optimization
Advertising Platform Transaction Management
Methods and Systems for Impression Inventory Trading
Method and Apparatus for Managing Allocations of Media Content in Electronic Segments
Systems for Fast and/or Efficient Processing of Decision Networks, and Related Methods and Apparatus
Content Management in Over-the-Top Services
System and Method for Establishing a Virtual Identity for a Premises
Patent:
10,951,956 →
Application:
16/664,503 →
Fair Demographic Ratio Pacing
Application:
16/684,111 →
Publication:
US 2021/0150584
Method and Apparatus for Managing Broker Curated Deals in Electronic Advertising
Application:
16/717,243 →
Publication:
US 2021/0182917
Method and Apparatus for Providing Content Metadata in Electronic Advertising
Method and Apparatus for Facilitating an Addressable Targeting of Content in Accordance with a De-Duplicated Reach Metric
Line Item-Based Audience Extension
Method and Apparatus for Generating Personalized Payloads
Device Identification Techniques Using Shared Device Graph
Apparatuses and Methods for Identifying Content Distribution Opportunities in Accordance with Advertising Performance
Break-Based Inventory Forecasting
Method and Apparatus for Managing Deals of Brokers in Electronic Advertising
Application:
16/870,098 →
Publication:
US 2021/0350418
Systems and Methods for Reducing Digital Video Latency
Apparatus and Method for Allocating Media Content Slots Across Disparate Media Supply Channel Systems
Computer System and Method for Automatically Optimizing Selection of Media Units
Application:
16/999,768 →
Publication:
US 2021/0056591
Computer System and Method for Estimating Viewers of Addressable Advertisements
Application:
17/018,770 →
Publication:
US 2021/0084370
Real-Time Data Processing Pipeline and Pacing Control Systems and Methods
Content Management in Over-the-Top Services
Cross-Media Targetable Content Recommender System for Audience Extension in Content Delivery Systems
Aggregated Content Editing Services (Aces), and Related Systems, Methods, and Apparatus
Application:
17/159,901 →
Publication:
US 2021/0149956
Method and Apparatus for Managing Allocations of Media Content in Electronic Segments
Evaluating Online Activity to Identify Transitions Along a Purchase Cycle
System and Method for Establishing a Virtual Identity for a Premises
Application:
17/182,588 →
Publication:
US 2021/0176536
Break-Based Inventory Forecasting
Device Identification Techniques Using Shared Device Graph
Systems and Methods for Reducing Digital Video Latency
Real-Time Online Advertisement Type Overrides
Application:
17/396,814 →
Publication:
US 2021/0365997
Method and Apparatus for Forecast Shaped Pacing in Electronic Advertising
Application:
17/461,160 →
Publication:
US 2022/0067791
Real-Time Data Processing Pipeline and Pacing Control Systems and Methods
Advertising Platform Transaction Management
Method and Apparatus for Facilitating an Addressable Targeting of Content in Accordance with a De-Duplicated Reach Metric
Method and Apparatus for Providing Content Metadata in Electronic Advertising
Apparatus and Method for Allocating Media Content Slots Across Disparate Media Supply Channel Systems
Content Management in Over-the-Top Services
Apparatuses and Methods for Identifying Content Distribution Opportunities in Accordance with Advertising Performance
Application:
17/839,641 →
Publication:
US 2022/0309533
Device Identification Techniques Using Shared Device Graph
Line Item-Based Audience Extension
Method and Apparatus for Generating Personalized Payloads
Application:
17/866,602 →
Publication:
US 2022/0351253
Fair Demographic Ratio Pacing
Systems and Methods for Reducing Digital Video Latency
Systems and Methods for Privacy-Safe User Tracking
Application:
17/987,740 →
Publication:
US 2023/0071300
Systems and Methods for Mobile Advertisement Review
Application:
18/075,052 →
Publication:
US 2023/0096236
Method and Apparatus for Managing Allocations of Media Content in Electronic Segments
Systems for Fast and/or Efficient Processing of Decision Networks, and Related Methods and Apparatus
Application:
18/083,242 →
Publication:
US 2023/0129672
Aggregated Content Editing Services (Aces), and Related Systems, Methods, and Apparatus
Application:
18/096,580 →
Publication:
US 2023/0153353
Methods and Systems for Impression Inventory Trading
Probabilistic Frequency Capping
Application:
18/110,136 →
Publication:
US 2023/0281661
Advertising Cloud Infrastructure
Application:
61/158,073 →
Advertising Server and Media Management Platform
Application:
61/314,405 →
Application Marketplace for Online Advertising Applications
Application:
61/654,058 →
System and Method for Privacy-Safe User Tracking
Application:
61/765,223 →
Learn Budgeting in Online Advertising Auction Exchanges
Application:
61/782,955 →
System and Method for Applying Targeted Audience Bid Modifiers
Application:
61/793,308 →
Methods and Systems for Tracking Consumers without Server-Side Profiling
Application:
61/817,649 →
Method and System for Impression Inventory Trading
Application:
61/831,106 →
Dynamic Placement Opportunity Pricing
Application:
61/870,377 →
Methods and Apparatus for Statistical Mobile Device Identification
Application:
61/907,154 →
Methods and Apparatus for Reviewing Mobile Application Advertisements
Application:
61/925,491 →
Method and System for Impression Inventory Trading
Application:
61/929,912 →
Audience-Based Television Advertising Transaction Engine
Application:
61/968,497 →
Predictive Audience Model
Application:
61/982,014 →
Demand Target Detection
Application:
61/982,481 →
Enabling Decisions Based on Advertisement Exposure Data Across Digital and Television Advertisement Exposures
Application:
62/196,435 →
Low-Latency Client-Side Multimedia Ad Mediation with Local Storage
Application:
62/249,861 →
Maintaining Budget Spending Pace for Online Advertising Auction by Adjusting Bid Prices
Application:
62/289,062 →
Systems and Techniques for Prefetching Data
Application:
62/298,570 →
Low-Latency Client-Side Multimedia Ad Mediation with Local Storage
Application:
62/298,602 →
Exchange Traded Media Products
Application:
62/422,236 →
Systems and Methods for Reducing Digital Video Latency
Application:
62/479,456 →
Seller-Side Television Advertisement Schedule Optimization
Application:
62/486,151 →
Systems and Methods for Managing Inventory
Application:
62/699,154 →
Systems for Fast and/or Efficient Processing of Decision Networks, and Related Methods and Apparatus
Application:
62/715,342 →
Computer System and Method for Automatically Optimizing Selection of Media Units
Application:
62/890,822 →
Computer System and Method for Estimating Viewers of Addressable Advertisements
Application:
62/899,203 →
Apparatus and Method for Allocating Media Content Slots Across Disparate Media Supply Channel Systems
Application:
62/987,144 →
Method and Apparatus for Forecast Shaped Pacing in Electronic Advertising
Application:
63/072,584 →
Probabilistic Frequency Capping
Application:
63/316,712 →
Related Assignments
(25)
Other recorded transfers of the patents in this record — the chain of ownership.
Assignment of Assignor's Interest
Jan 31, 2014
From: BURKE, JASON
To: CLYPD, INC.
Reel/Frame 032105/0389 →
Change of Name
Feb 3, 2014
From: 24/7 MEDIA, INC.
To: XAXIS HOLDINGS, INC.
Reel/Frame 032151/0054 →
Change of Name
Feb 11, 2014
From: XAXIS HOLDINGS, INC.
To: XAXIS, INC.
Reel/Frame 032239/0186 →
Assignment of Assignor's Interest
Nov 10, 2014
From: XAXIS, INC.
To: APPNEXUS RESOURCES, INC.
Reel/Frame 034133/0057 →
Security Agreement
Dec 1, 2014
From: APPNEXUS RESOURCES INC.
To: SILICON VALLEY BANK
Reel/Frame 034499/0532 →
Merger
Apr 30, 2015
From: APPNEXUS HOLDINGS I INC.
To: YIELDEX, INC.
Reel/Frame 035541/0550 →
Merger and Change of Name
May 1, 2015
From: YIELDEX, INC.; APPNEXUS HOLDINGS II LLC
To: APPNEXUS YIELDEX LLC
Reel/Frame 035542/0420 →
Security Agreement
Dec 22, 2015
From: APPNEXUS YIELDEX LLC
To: SILICON VALLEY BANK, AS ADMINISTRATIVE AGENT
Reel/Frame 037359/0265 →
Security Interest
Dec 1, 2016
From: APPNEXUS INC.; APPNEXUS RESOURCES INC.; APPNEXUS YIELDEX LLC
To: SILICON VALLEY BANK, AS ADMINISTRATIVE AGENT
Reel/Frame 040782/0935 →
Termination and Release of Patent Security Agreement
Aug 22, 2018
From: SILICON VALLEY BANK
To: APPNEXUS, INC.; APPNEXUS RESOURCES INC.; APPNEXUS YIELDEX LLC
Reel/Frame 046908/0581 →
Assignment of Assignor's Interest
Apr 23, 2019
From: ANDERSON, ERIC; JOHANSSON, WENDY W.; O'KELLEY, CATHERINE S.
To: APPNEXUS INC.
Reel/Frame 048973/0985 →
First Amendment to Amended and Restated Intellectual Property Security Agreement
Jun 5, 2019
From: INTERACTIONS LLC
To: SILICON VALLEY BANK
Reel/Frame 049388/0152 →
Intellectual Property Security Agreement
Jun 5, 2019
From: INTERACTIONS LLC
To: SILICON VALLEY BANK
Reel/Frame 049388/0082 →
Change of Name
Aug 9, 2019
From: APPNEXUS INC.
To: XANDR INC.
Reel/Frame 050018/0419 →
Change of Name
Aug 20, 2019
From: APPNEXUS INC.
To: XANDR INC.
Reel/Frame 050100/0054 →
Change of Name
Aug 20, 2019
From: APPNEXUS INC.
To: XANDR INC.
Reel/Frame 050097/0344 →
Assignment of Assignor's Interest
Aug 21, 2019
From: HAIES, MATTHEW; NOLET, MICHIEL; TURKEL, ADAM
To: XANDR INC.
Reel/Frame 050117/0858 →
Change of Name
Sep 6, 2019
From: APPNEXUS INC.
To: XANDR INC.
Reel/Frame 050304/0823 →
Assignment of Assignor's Interest
Oct 8, 2019
From: DALTO, JOHN H.
To: APPNEXUS INC.
Reel/Frame 050655/0545 →
Change of Name
Oct 8, 2019
From: APPNEXUS INC.
To: XANDR INC.
Reel/Frame 050665/0155 →
Corrective Assignment to Correct the Correspondence Address Previously Recorded at Reel: 050100 Frame: 0054. Assignor(S) Hereby Confirms the Assignment.
Dec 23, 2019
From: APPNEXUS INC.
To: XANDR INC.
Reel/Frame 051413/0547 →
Corrective Assignment to Correct the Inventor Wendy W. Johansson in the Assignment to Include Delaware Previously Recorded on Reel 048973 Frame 0985. Assignor(S) Hereby Confirms the Assignment.
Jan 29, 2020
From: ANDERSON, ERIC; JOHANSSON, WENDY W.; O'KELLEY, CATHERINE S.
To: APPNEXUS INC.
Reel/Frame 051733/0495 →
Change of Name
Feb 11, 2020
From: APPNEXUS INC.
To: XANDR INC.
Reel/Frame 051894/0732 →
Assignment of Assignor's Interest
Mar 27, 2020
From: CLYPD, INC.
To: XANDR INC.
Reel/Frame 052247/0584 →
Assignment of Assignor's Interest
Jul 9, 2021
From: HIMROD, DAVID; KANNAN, STEVE
To: APPNEXUS INC.
Reel/Frame 056806/0056 →