Systems and methods for playback responsive advertisements and purchase transactions

1. A method for displaying tailored advertising in response to user media playback behavior via an over-the-top data delivery system, comprising:

verifying an identity of the user;

analyzing historical data associated with the identity, wherein the historical data includes patterns of user behavior associated with one or more advertisements;

detecting media playback by the user;

analyzing content associated with the media playback;

retrieving an advertisement rule associated with the user;

queueing user tailored advertisements based on the analyzed content and the advertisement rule; and

delivering an advertisement from any one or more third-party services in response to detecting a pause in the media playback.

2. The method of claim 1 , wherein the advertisement rule controls selection of advertisements based on a variable selected from the group consisting of: permitted brands, permitted themes, advertisement length, advertisement content, advertisement format, seasonality, user advertisement preferences, derived user advertisement preferences, and technical specifications of a playback device.

3. The method of claim 1 , wherein analyzing the media content further comprises analyzing a media attribute selected from the group consisting of: total playback time, format, designated commercial breaks, subject matter, themes, actors, production studios, and playback permissions.

4. The method of claim 1 , further comprising:

creating the advertisement rule for the user;

applying the advertisement rule to a group of available advertisements; and

compiling the user-tailored advertisements based on the advertisement rule.

5. The method of claim 1 , wherein the advertisement is configured to receive user input via a user interface.

6. The method of claim 5 , further comprising:

receiving a user purchase request associated with the advertisement;

executing the user purchase request; and

causing one or more of a product and a service to be delivered to the user.

7. The method of claim 5 , further comprising:

receiving a user information input associated with the advertisement; and

storing the user information.

8. A method for displaying tailored advertising on a media player through a content provider-based software application, comprising:

retrieving an advertisement rule associated with a user;

analyzing content associated with the media player through the content provider-based software application;

selecting one or more advertisements that are tailored to the user based on the analyzed content and the advertisement rule; and

displaying the one or more advertisements on the media player through the content provider-based software application in response to receiving a pause command during playback of the content.

9. The method of claim 8 , wherein the content comprises one or more media files stored in a database.

10. The method of claim 8 , wherein the one or more advertisements comprises one or more media files stored in a database.

11. The method of claim 8 , wherein the content is selected from the group consisting of: a television show, a streaming video, a movie, a video game, and an audio recording, wherein the content comprises any one or more of short form content and long term content.

12. The method of claim 8 , wherein the media player through the content provider-based software application is selected from the group consisting of: a computer, a television, a tablet computer, a smart phone, a smart watch, a projector, and an audio playback device.