Mobile payment system with rewards points

1. A method of processing a point of sale (POS) transaction between a merchant and a consumer using a mobile device, the method performed by at least one processor of a mobile payment transaction system, the method comprising:

receiving transaction information pertaining to the POS transaction, wherein the transaction information includes a transaction amount;

authorizing a transaction between the mobile payment transaction system and an intermediate payment processing system corresponding to a first payout amount that is less than the transaction amount, wherein the intermediate payment processing system utilizes a first form of electronic payment;

purchasing, from a secondary payment processing system, a second form of electronic payment different from the first form of electronic payment using a second payout amount, the second form of electronic payment being valued at the transaction amount using a valuation rule;

generating an amount of rewards points to be awarded to the consumer as a result of completion of the POS transaction, wherein the amount of the rewards points is determined based on information associated with the merchant and/or the consumer using a rewards points valuation rule;

communicating the second form of electronic payment for completion of the POS transaction; and

communicating the amount of rewards points to be awarded to the consumer in response to completion of the transaction.

2. The method of claim 1 , wherein the mobile device identifies the transaction information by scanning an identification code or receiving a numeric string associated with the transaction amount.

3. The method of claim 1 , wherein the transaction information further comprises consumer identifier data and merchant identifier data.

4. The method of claim 1 , wherein the transaction information is received from the mobile device.

5. The method of claim 1 , wherein the second payout amount is less than the first payout amount.

6. The method of claim 1 , wherein generating the second form of electronic payment comprises:

receiving the transaction information from the intermediate payment processing system;

communicating the transaction information to the secondary processing system; and

generating, at the secondary payment processing system, the second form of electronic payment.

7. The method of claim 6 , wherein communicating the second form of electronic payment for completion of the transaction comprises:

communicating the second form of electronic payment to the mobile device via the intermediate payment processing system.

8. The method of claim 6 , wherein communicating the second form of electronic payment for completion of the transaction comprises:

communicating the second form of electronic payment to the mobile device via the secondary payment processing system.

9. The method of claim 1 , wherein:

the second form of electronic payment is an electronic gift card, and

communicating the electronic gift card to the mobile device causes the mobile device to present the electronic gift card for scanning by the merchant.

10. The method of claim 1 , wherein the rewards points valuation rule is determined before the consumer accepts the transaction.

11. The method of claim 1 , wherein the rewards points valuation rule is determined from (i) information pertaining to the merchant and not from information pertaining to the consumer or (ii) information pertaining to the consumer and not from information pertaining to the merchant.

12. The method of claim 1 , wherein the rewards points valuation rule is determined from information pertaining to the merchant, the consumer, or a combination thereof.

13. The method of claim 12 , wherein the information pertaining to the consumer is selected from the group consisting of consumer transaction history, merchant transaction amount, participation in one or more rewards programs, and combinations thereof; and wherein the information pertaining to the merchant is selected from the group consisting of merchant transaction history, merchant transaction amount, merchant product catalog, seasonal relevance, and combinations thereof.

14. The method of claim 1 , further comprising:

generating, at a rewards points processing system, the amount of rewards points to be awarded as a result of the POS transaction.

15. The method of claim 14 , further comprising:

communicating the second form of electronic payment to the intermediate payment processing system for subsequent communication of the second form of electronic payment to the mobile device; and

communicating, from the rewards points processing system to the intermediate payment processing system, a record of the rewards points to be awarded as a result of the transaction.

16. The method of claim 14 , further comprising:

determining authorization of the POS transaction where if the transaction is denied, then sending a denial of transaction message from the mobile payment transaction system to the mobile device, otherwise, if the POS transaction is authorized, then continuing with the generation of the second form of electronic payment and the generation of the amount of rewards points.

17. A non-transitory computer-readable storage medium having stored thereon a set of instructions, executable by a processor, for processing a point of sale (POS) transaction between a merchant and a consumer using a mobile device, the instructions comprising:

instructions for receiving transaction information pertaining to the POS transaction, the transaction information including a transaction amount;

instructions for authorizing a transaction between a mobile payment transaction system and an intermediate payment processing system corresponding to a first payout amount that is less than the transaction amount, wherein the intermediate payment processing system utilizes a first form of electronic payment;

instructions for purchasing, from a secondary payment processing system, a second form of electronic payment different from the first form of electronic payment using a second payout amount, the second form of electronic payment being valued at the transaction amount using a valuation rule;

instructions for generating an amount of rewards points to be awarded to the consumer as a result of completion of the POS transaction, wherein the amount of the rewards points is determined based on information associated with the merchant and/or the consumer using a rewards points valuation rule;

instructions for communicating the second form of electronic payment for completion of the POS transaction; and

instructions for communicating the amount of rewards points to be awarded to the consumer in response to completion of the transaction.

18. The computer-readable storage medium of claim 17 , having stored thereon a set of further instructions comprising instructions for identifying, at the mobile device, information for completing the POS transaction by scanning an identification code or keying in a numeric string created for the transaction amount.

19. The computer-readable storage medium of claim 18 , wherein the information for completing the transaction further comprises consumer identifier data and merchant identifier data.

20. The computer-readable storage medium of claim 17 , wherein the instructions for purchasing the second form of electronic payment comprises:

instructions for receiving the transaction information at a mobile payment system;

instructions for communicating the transaction information from the mobile payment system to the secondary payment processing system; and

instructions for generating, at the secondary payment processing system, the second form of electronic payment.

21. The computer-readable storage medium of claim 17 , wherein the instructions for communicating the second form of electronic payment for completion of the transaction comprises:

instructions for communicating the second form of electronic payment from the secondary payment processing system to a mobile payment system; and

instructions for communicating the second form of electronic payment.

22. The computer-readable storage medium of claim 17 , wherein the second form of electronic payment is an electronic gift card, and wherein the instructions stored thereon include a set of further instructions comprising instructions for presenting the electronic gift card at the mobile device for scanning of the electronic gift card at the mobile device to confirm distribution of the gift card amount to the merchant.

23. The computer-readable storage medium of claim 17 , having stored thereon a set of further instructions comprising instructions for determining the rewards points valuation rule from (i) information pertaining to the merchant and not from information pertaining to the consumer or (ii) information pertaining to the consumer and not from information pertaining to the merchant.

24. The computer-readable storage medium of claim 17 , having stored thereon a set of further instructions comprising instructions for determining the rewards points valuation rule from information pertaining to the merchant, the consumer, or a combination thereof.

25. The computer-readable storage medium of claim 17 , having stored thereon a set of further instructions comprising:

instructions for generating the second form of electronic payment at the secondary payment processing system; and

instructions for generating the amount of rewards points to be awarded as a result of the transaction at a rewards points processing system.

26. The computer-readable storage medium of claim 17 , having stored thereon a set of further instructions comprising:

instructions for communicating, from the secondary payment processing system to a mobile payment system, the second form of electronic payment for subsequent communication of the second form of electronic payment to the mobile device; and

instructions for communicating, from a rewards points processing system to the mobile payment system, a record of the rewards points awarded as a result of the transaction.

27. The computer-readable storage medium of claim 17 , having stored thereon a set of further instructions comprising:

instructions for determining authorization of the transaction, at the mobile payment transaction system, where if the transaction is denied, then sending a denial of transaction message from the mobile payment transaction system to the mobile device, otherwise, if the transaction is authorized, then continuing with the generation of the second form of electronic payment and the generation of the rewards points amount.

28. The computer-readable storage medium of claim 17 , wherein the transaction information is received from the mobile device.

29. The computer-readable storage medium of claim 17 , wherein the second payout amount is less than the first payout amount.

30. A system for processing a point of sale (POS) transaction between a merchant and a consumer using a mobile device, the system comprising:

a mobile payment transaction system comprising a processor and a memory;

wherein the mobile payment transaction system is configured,

to receive transaction information pertaining to the POS transaction, the transaction information including a transaction amount;

to authorize a transaction between the mobile payment transaction system and an intermediate payment processing system corresponding to a first payout amount that is less than the transaction amount, wherein the intermediate payment processing system utilizes a first form of electronic payment;

to purchase a second form of electronic payment from a secondary payment processing system using a second payout amount, the second form of electronic payment being valued at the transaction amount using a valuation rule;

to generate an amount of rewards points to be awarded to the consumer as a result of completion of the POS transaction, wherein the amount of the rewards points is determined based on information associated with the merchant and/or the consumer using a rewards points valuation rule;

to communicate the second form of electronic payment for completion of the POS transaction; and

to communicate the amount of rewards points to be awarded to the consumer in response to completion of the transaction.