Concepts for using action identifiers in messages

1. A computer-implemented method comprising:

receiving, by a carrier computing entity, a transmission comprising an electronic social network message regarding an item, wherein the electronic social network message comprises a sender identifier of a sender of the electronic social network message, an intended recipient identifier of an intended recipient of the electronic social network message, and a machine-readable action identifier input by the sender, wherein the transmission originates from a social network comprising a social structure that represents connections between a plurality of users including the sender and the intended recipient;

responsive to receipt of the transmission, determining, by a carrier computing entity, that the machine-readable action identifier comprises a specific action to be performed by the carrier computing entity, wherein the specific action to be performed comprises generating an electronic shipping record for the item;

responsive to the determination, automatically generating, by the carrier computing entity, an electronic shipping record for the specific action identified in the machine-readable action identifier in the electronic social network message, wherein automatically generating the electronic shipping record further comprises, by the carrier computing entity:

identifying a first electronic profile of the sender using the sender identifier in the received electronic social network message,

identifying a second electronic profile of the intended recipient using the intended recipient identifier in the received electronic social network message, and

obtaining a physical address of the intended recipient to which the item is to be sent based on the identified second electronic profile,

wherein the generated electronic shipping record identifies the sender, the intended recipient, and the physical address of the intended recipient; and

subsequent to automatically generating the electronic shipping record, generating, by the carrier computing entity, a shipping label using the electronic shipping record, wherein the shipping label is configured to be printed and affixed to a shipment comprising the item.

2. The method of claim 1 further comprising providing a notification to the sender of the item and a notification to the intended recipient of the item.

3. The method of claim 2 further comprising providing an electronic advertisement in the notification to the sender of the item.

4. The method of claim 1 further comprising:

determining whether the sender and the intended recipient of the item are registered with a carrier associated with the carrier computing entity; and

responsive to determining that the sender and the intended recipient of the item are not registered, providing a notification facilitating registration of the sender or the intended recipient.

5. The method of claim 1 , wherein the electronic social network message is an email message, a text-based message, a social media message, a picture message, a graphic message, or a video message.

6. The method of claim 1 , wherein the machine-readable action identifier further comprises an alphanumeric string, a symbol, or a graphic.

7. The method of claim 6 , wherein the machine-readable action identifier is usable across multiple social networks to trigger the carrier computing entity to initiate the specific action.

8. An apparatus comprising at least one processor and at least one memory including program code, the at least one memory and the program code configured to, with the processor, cause the apparatus to at least:

receive a transmission comprising an electronic social network message regarding an item, wherein the electronic social network message comprises a sender identifier of a sender of the electronic social network message, an intended recipient identifier of an intended recipient of the electronic social network message, and a machine-readable action identifier input by the sender, wherein the transmission originates from a social network comprising a social structure that represents connections between a plurality of users including the sender and the intended recipient;

responsive to receipt of the transmission, determine that the machine-readable action identifier comprises a specific action to be performed by carrier computing entity, wherein the specific action to be performed comprises generating an electronic shipping record for the item;

responsive to the determination, generate an electronic shipping record as the specific action identified in the machine-readable action identifier in the electronic social network message, wherein automatically generating the electronic shipping record further comprises, by the carrier computing entity:

identify a first electronic profile of the sender using the sender identifier in the received electronic social network message,

identify a second electronic profile of the intended recipient using the intended recipient identifier in the received electronic social network message, and

obtain a physical address of the intended recipient to which the item is to be sent based on the identified second electronic profile,

wherein the generated electronic shipping record identifies the sender, the intended recipient, and the physical address of the intended recipient; and

subsequent to automatically generating the electronic shipping record, generate a shipping label using the electronic shipping record, wherein the shipping label is configured to be printed and affixed to a shipment comprising the item.

9. The apparatus of claim 8 , wherein the memory and program code are further configured to, with the processor, cause the apparatus to provide a notification to the sender of the item and a notification to the intended recipient of the item.

10. The apparatus of claim 8 , wherein the memory and program code are further configured to, with the processor, cause the apparatus to provide an electronic advertisement in the notification to the sender of the item.

11. The apparatus of claim 8 , wherein the memory and program code are further configured to, with the processor, cause the apparatus to:

determine whether the sender and the intended recipient of the item are registered; and responsive to determining that the sender and the intended recipient of the item are not registered, provide a notification facilitating registration of the sender or the intended recipient.

12. The apparatus of claim 8 , wherein the electronic social network message is an email message, a text-based message, a social media message, a picture message, a graphic message, or a video message.

13. The apparatus of claim 8 , wherein the machine-readable action identifier further comprises an alphanumeric string, a symbol, or a graphic.

14. The apparatus of claim 13 , wherein the machine-readable action identifier is usable across multiple social networks to trigger the carrier entity to initiate the specific action.

15. A computer program product comprising at least one non-transitory computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising:

an executable portion configured to receive a transmission comprising an electronic social network message regarding an item, wherein the electronic social network message comprises a sender identifier of a sender of the electronic social network message, an intended recipient identifier of an intended recipient of the electronic social network message, and a machine-readable identifier input by the sender, wherein the transmission originates from a social network comprising a social structure that represents connections between a plurality of users including the sender and the intended recipient;

an executable portion configured to determine that the machine-readable identifier identifies a specific action to be performed by a carrier entity prior to generating a shipping label, wherein the machine-readable identifier is one or more of a symbol, a character, or a code that is usable across multiple social networks to trigger the carrier entity to initiate the specific action;

an executable portion configured to, responsive to receipt of the transmission, determine that the machine-readable identifier that identifies a specific action to be performed by carrier computing entity, wherein the specific action to be performed comprises generating an electronic shipping record for the item;

an executable portion configured to responsive to the determination, generate an electronic shipping record as the specific action identified in the machine-readable identifier in the electronic social network message, identifying a first electronic profile of the sender using the sender identifier, wherein the executable portion is further configured to:

identify a first electronic profile of the sender using the sender identifier in the received electronic social network message,

identify a second electronic profile of the intended recipient using the intended recipient identifier in the received electronic social network message,

obtain a physical address of the intended recipient to which the item is to be sent based on the identified second electronic profile,

wherein the generated electronic shipping record identifies the sender, the intended recipient, and the physical address of the intended recipient; and

an executable portion configured to, subsequent to automatically generating the electronic shipping record, generate a shipping label using the electronic shipping record, wherein the shipping label is configured to be printed and affixed to a shipment comprising the item.

16. The computer program product claim 15 further comprising an executable portion configured to provide a notification to the sender of the item and a notification to the intended recipient of the item.

17. The computer program product claim 16 further comprising an executable portion configured to provide an electronic advertisement in the notification to the sender of the item.

18. The computer program product claim 15 further comprising:

an executable portion configured to determine whether the sender and the intended recipient of the item are registered with a carrier computing entity; and

an executable portion configured to, responsive to determining that the sender and the intended recipient of the item are not registered, provide a notification facilitating registration of the sender or the intended recipient.

19. The computer program product claim 15 , wherein the electronic social network message is an email message, a text-based message, a picture message, a graphic message, or a video message.

20. The computer program product claim 15 , wherein the machine-readable action identifier further comprises an alphanumeric string, a symbol, or a graphic.