Providing virtual items based on location-based actions
A method of providing virtual items based on location-based action is disclosed. An indication is received of a performance of a location-based action by a player of a computer-implemented game. A virtual item is provided based on the receiving of the indication of the performance of the location-based action by the player of the computer-implemented game. The virtual item may be usable within the computer-implemented game.
1. A system comprising:
one or more computer processors;
one or more computer memories;
a set of instructions incorporated into the one or more computer memories, the set of instructions configuring the one or more computer processors to perform operations for implementing a contract for sharing of revenue between a game networking system and an operator system with respect to a real-time targeted advertising opportunity, the operations comprising:
detecting the real-time targeted advertising opportunity based on a tracking of data associated with a player of a game executing on the game networking system;
offering the real-time targeted advertising opportunity to the operator system;
based on a purchasing of the offer by the operator system, offering the player an incentive reward for performing a location-based action at a geographical location associated with the operator system; and
based on a detection of the completion of the location-based action by the player, providing the player with the incentive reward.
2. The system of claim 1 , wherein the incentive reward includes a coupon for an item that is sold by the operator at the geographical location and the location-based action includes a purchasing of the item by the player.
3. The system of claim 1 , wherein the offering of the real-time targeted advertising opportunity occurs via an auction and the purchasing of the offer by the operator system is based on a winning of the auction by the operator system.
4. The system of claim 1 , wherein the data associated with the player includes at least one of an in-game action of the player or a location-based action of the player.
5. The system of claim 1 , wherein the data associated with the player includes at least one of preference, profile, or social networking data associated with the player.
6. The system of claim 1 , the operations further comprising, based on the purchasing of the offer by the operator system, enabling the operator system to send an in-game reminder to the player.
7. The system of claim 6 , wherein the in-game reminder is customizable by the operator system based on the data associated with the player.
8. A method comprising:
performing, using one or more computer processors of a game networking system, operations for implementing a contract for sharing of revenue between the game networking system and an operator system with respect to a real-time targeted advertising opportunity, the operations comprising:
detecting the real-time targeted advertising opportunity based on a tracking of data associated with a player of a game executing on the game networking system;
offering the real-time targeted advertising opportunity to the operator system;
based on a purchasing of the offer by the operator system, offering the player an incentive reward for performing a location-based action at a geographical location associated with the operator system; and
based on a detection of the completion of the location-based action by the player, providing the player with the incentive reward.
9. The method of claim 8 , wherein the incentive reward includes a coupon for an item that is sold by the operator at the geographical location and the location-based action includes a purchasing of the item by the player.
10. The method of claim 8 , wherein the offering of the real-time targeted advertising opportunity occurs via an auction and the purchasing of the offer by the operator system is based on a winning of the auction by the operator system.
11. The method of claim 8 , wherein the data associated with the player includes at least one of an in-game action of the player or a location-based action of the player.
12. The method of claim 8 , wherein the data associated with the player includes at least one of preference, profile, or social networking data associated with the player.
13. The method of claim 8 , the operations further comprising, based on the purchasing of the offer by the operator system, enabling the operator system to send an in-game reminder to the player.
14. The method of claim 13 , wherein the in-game reminder is customizable by the operator system based on the data associated with the player.
15. A non-transitory computer-readable storage medium including a set of instructions, the set of instructions configuring one or more computer processors to perform operations for implementing a contract for sharing of revenue between a game networking system and an operator system with respect to a real-time targeted advertising opportunity, the operations comprising:
detecting the real-time targeted advertising opportunity based on a tracking of data associated with a player of a game executing on the game networking system;
offering the real-time targeted advertising opportunity to the operator system;
based on a purchasing of the offer by the operator system, offering the player an incentive reward for performing a location-based action at a geographical location associated with the operator system; and
based on a detection of the completion of the location-based action by the player, providing the player with the incentive reward.
16. The non-transitory computer-readable storage medium of claim 15 , wherein the incentive reward includes a coupon for an item that is sold by the operator at the geographical location and the location-based action includes a purchasing of the item by the player.
17. The non-transitory computer-readable storage medium of claim 15 , wherein the offering of the real-time targeted advertising opportunity occurs via an auction and the purchasing of the offer by the operator system is based on a winning of the auction by the operator system.
18. The non-transitory computer-readable storage medium of claim 15 , wherein the data associated with the player includes at least one of an in-game action of the player or a location-based action of the player.
19. The non-transitory computer-readable storage medium of claim 15 , wherein the data associated with the player includes at least one of preference, profile, or social networking data associated with the player.
20. The non-transitory computer-readable storage medium of claim 15 , the operations further comprising, based on the purchasing of the offer by the operator system, enabling the operator system to send an in-game reminder to the player.