Systems, methods, and media for detecting suspicious activity

1. A method for detecting suspicious activity from a plurality of websites, the method comprising:

receiving, using a server that includes a hardware processor, advertisement impression information associated with a plurality of pages;

determining, by the server, from the received advertisement impression information, a never-in-view statistic for each of the plurality of pages, wherein the never-in-view statistic indicates a likelihood of whether an advertisement displayed on a webpage was never within a viewable area in a browser window rendered by a browser application;

determining, by the server, a viewability score for the advertisement impression based on the never-in-view statistic;

identifying, by the server, the advertisement impression as likely to be suspicious based on the determined viewability score; and

inhibiting, by the server, content associated with the advertisement impression identified as likely to be suspicious from being purchased for advertisement placement.

2. The method of claim 1 , further comprising transmitting information relating to the identified advertisement impression that inhibits an advertiser from associating with a corresponding website.

3. The method of claim 1 , wherein the never-in-view statistic comprises a fraction of advertisement impressions that was never in the viewable area of the browser window.

4. The method of claim 1 , further comprising identifying at least one website as likely to be suspicious based on the viewability score by determining that the never-in-view statistic exceeds a selected threshold value, wherein the selected threshold value indicates that the at least one website is engaging in suspicious activity.

5. The method of claim 1 , further comprising:

determining a portion of the plurality of pages corresponding to the website;

determining one or more advertisements presented on the portion of the plurality of pages; and

determining a plurality of browsers associated with advertisement calls for the one or more advertisements.

6. The method of claim 1 , further comprising:

extracting identification data associated with at least one website that is deemed suspicious;

searching for other websites having identification data that is similar to the extracted identification data; and

determining whether at least one of the other websites should be deemed as likely to be suspicious.

7. The method of claim 1 , further comprising:

receiving training data;

identifying features for differentiating suspicious websites from normal websites using the received training data; and

using a classifier with the identified features to identify the suspicious websites from a plurality of websites.

8. A system for detecting suspicious activity from a plurality of websites, the system comprising:

a server that includes a hardware processor that:

receives advertisement impression information associated with a plurality of pages;

determines, from the received advertisement impression information, a never-in-view statistic for each of the plurality of pages, wherein the never-in-view statistic indicates a likelihood of whether an advertisement displayed on a webpage was never within a viewable area in a browser window rendered by a browser application;

determines a viewability score for the advertisement impression based on the never-in-view statistic;

identifies the advertisement impression as likely to be suspicious based on the determined viewability score; and

inhibits content associated with the advertisement impression identified as likely to be suspicious from being purchased for advertisement placement.

9. The system of claim 8 , wherein the hardware processor is further configured to transmit information relating to the identified advertisement impression that inhibits an advertiser from associating with a corresponding website.

10. The system of claim 8 , wherein the never-in-view statistic comprises a fraction of advertisement impressions that was never in the viewable area of the browser window.

11. The system of claim 8 , wherein the hardware processor is further configured to identify at least one website as likely to be suspicious based on the viewability score by determining that the never-in-view statistic exceeds a selected threshold value, wherein the selected threshold value indicates that the at least one website is engaging in suspicious activity.

12. The system of claim 8 , wherein the hardware processor is further configured to:

determine a portion of the plurality of pages corresponding to the website;

determine one or more advertisements presented on the portion of the plurality of pages; and

determine a plurality of browsers associated with advertisement calls for the one or more advertisements.

13. The system of claim 8 , wherein the hardware processor is further configured to:

extract identification data associated with at least one website that is deemed suspicious;

search for other websites having identification data that is similar to the extracted identification data; and

determine whether at least one of the other websites should be deemed as likely to be suspicious.

14. The system of claim 8 , wherein the hardware processor is further configured to:

receive training data;

identify features for differentiating suspicious websites from normal websites using the received training data; and

use a classifier with the identified features to identify the suspicious websites from a plurality of websites.

15. A non-transitory computer-readable medium containing computer-executable instructions that, when executed by a processor, cause the processor to perform a method for detecting suspicious activity from a plurality of websites, the method comprising:

receiving advertisement impression information associated with a plurality of pages;

determining, from the received advertisement impression information, a never-in-view statistic for each of the plurality of pages, wherein the never-in-view statistic indicates a likelihood of whether an advertisement displayed on a webpage was never within a viewable area in a browser window rendered by a browser application;

determining a viewability score for the advertisement impression based on the never-in-view statistic;

identifying the advertisement impression as likely to be suspicious based on the determined viewability score; and

inhibiting content associated with the advertisement impression identified as likely to be suspicious from being purchased for advertisement placement.