Spatially selective heating of intermediate transfer member

1. An apparatus, comprising:

a photosensitive imaging plate (PIP) for attracting a layer of printing fluid;

an intermediate transfer member (ITM) contacting the photosensitive imaging plate, for receiving the layer of printing fluid from the photosensitive imaging plate;

a heating unit positioned in proximity to the ITM and comprising an array of individually addressable heating elements for heating the ITM in manner that is spatially selective along a first axis in a direction of a width of the ITM and along a second axis in a direction of a rotation of the intermediate transfer member; and

a controller to control operation of each one of the individually addressable heating elements of the array, wherein the controller is to identify areas on the ITM that are free from the layer of printing fluid based on a mapping created by a raster image processor and to generate a signal to not activate a subset of the individually addressable heating elements that correspond to the areas on the ITM that are free from the layer of printing fluid.

2. The apparatus of claim 1 , wherein each of the individually addressable heating elements comprises a laser emitter.

3. The apparatus of claim 2 , wherein each of the individually addressable heating elements comprises a vertical cavity surface-emitting laser emitter.

4. The apparatus of claim 1 , wherein the array comprises at least one row and a plurality of columns, and each of the individually addressable heating elements is positioned at an intersection of one of the at least one row and one of the plurality of columns.

5. The apparatus of claim 4 , wherein each of the at least one row and each of the plurality of columns is connected to a controller that sends signals to the individually addressable heating elements.

6. The apparatus of claim 1 , wherein the layer of printing fluid comprises a layer of liquid electrophotographic ink.

7. The apparatus of claim 1 , further comprising:

a charge roller positioned in proximity to the PIP to project a uniform electrostatic charge onto a surface of the PIP.

8. The apparatus of claim 1 , further comprising:

a laser unit positioned in proximity to the PIP to selectively remove electrostatic charge on the surface of the PIP to form an image.

9. The apparatus of claim 1 , further comprising:

a plurality of developers positioned in proximity to the PIP to dispense the layer of printing fluid onto the surface of the PIP having an electrostatic charge.

10. The apparatus of claim 1 , further comprising:

an impression press positioned in proximity to the ITM to transfer an image onto a substrate pass through between the ITM and the impression press.

11. A method, comprising:

transferring a layer of printing fluid from a photosensitive imaging plate to an intermediate transfer member (ITM);

identifying areas of the ITM that are free from the layer of printing fluid based on a mapping created by a raster image processor;

subsequent to transferring the layer of printing fluid to the ITM, generating a signal to not activate a subset of individually addressable heating elements of an array of individually addressable heating elements that correspond to the areas of the ITM that are free from the layer of printing fluid, while heating the ITM in a manner that is spatially selective along a first axis in a direction of a width of the ITM and along a second axis in a direction of a rotation of the ITM; and

subsequent to heating the intermediate transfer member, transferring the layer of printing fluid from the intermediate transfer member to a substrate.

12. The method of claim 11 , wherein the printing fluid comprises liquid electrophotographic ink.

13. The method of claim 11 , wherein the heating comprises:

applying heat from at least one heating element in an array of individually addressable heating elements.

14. The method of claim 13 , wherein each of the individually addressable heating elements comprises a laser emitter.

15. The method of claim 14 , wherein each of the individually addressable heating elements comprises a vertical cavity surface-emitting laser emitter.

16. The method of claim 13 , wherein the array comprises at least one row and a plurality of columns, and each of the individually addressable heating elements is positioned at an intersection of one of the at least one row and one of the plurality of columns.

17. The method of claim 11 , wherein the heating results in direct heat being applied to less than an entirety of the intermediate transfer member.

18. A non-transitory machine-readable storage medium encoded with instructions executable by a processor, the machine-readable storage medium comprising:

instructions to identify areas of an intermediate transfer member (ITM) that are free from a layer of printing fluid based on a mapping created by a raster image processor;

instructions to generate a signal to not activate a subset of individually addressable heating elements of an array of individually addressable heating elements that correspond to the areas of the ITM that are free from the layer of printing fluid, while heating the ITM using remaining individually addressable heating elements of the array of individually addressable heating elements, wherein the array is arranged to provide heat in a manner that is spatially selective along a first axis in a direction of a width of the ITM and along a second axis in a direction of a rotation of the ITM; and

instructions to transfer the layer of printing fluid from the ITM to a substrate that is passed between an impression press and the ITM.

19. The non-transitory machine-readable storage medium of claim 18 , further comprising:

instructions to generate a second signal to activate the remaining individually addressable heating elements of the array of individually addressable heating elements.

20. The non-transitory machine-readable storage medium of claim 19 , wherein the second signal comprises instructions as to when and how long the remaining individually addressable heating elements are to remain activated.