Systems and methods associated with adaptive representation of a control/volume relationship for a tactic group
Embodiments of the present invention provide systems, methods, and computer storage media directed at adaptive representation of a control/volume relationship. In embodiments, a method may include receiving, from a control system, a request for control/volume relationship information of a target event for a tactic group. In response, a representation of a control/volume curve can be generated. The representation of the control/volume curve can include a number of control segments. In embodiments, the control segments included within the representation of the control/volume curve are determined based, at least in part, on one or more configuration parameters. The resulting representation of the control/volume curve can then be transmitted to a control system. Other embodiments may be described and/or claimed herein.
1. A computer-implemented method comprising:
receiving, from a control system, a request for control/volume relationship information of a target event for a tactic group;
in response to receiving the request, automatically generating a representation of a control/volume curve of the target event for the tactic group, the representation of the control/volume curve including a plurality of control signal segments, such that control signal segments included within the representation of the control/volume curve are determined based, at least in part, on one or more configuration parameters; and
transmitting the representation of the control/volume curve to the control system to enable the control system to be initialized.
2. The computer-implemented method of claim 1 , wherein the one or more configuration parameters include a minimum change in control signal across a first control signal segment.
3. The computer-implemented method of claim 1 , wherein the one or more configuration parameters include one or more of:
a maximum relative difference in volume that is desired within a first control signal segment; or
a minimum difference in volume that is desired within a second control signal segment.
4. The computer-implemented method of claim 1 , further comprising determining a plurality of tracts of the tactic group.
5. The computer-implemented method of claim 4 , further comprising:
calculating a difference in volume for each tract based, at least in part, on an estimated lower volume bound for each tract and an estimated upper volume bound for each tract; and
sorting the plurality of tracts based, at least in part, on a magnitude of the difference in volume of each tract.
6. The computer-implemented method of claim 1 , wherein the representation of the control/volume curve includes a control signal value and volume information for each control signal segment of the plurality of control signal segments.
7. The computer-implemented method of claim 6 , wherein the volume information includes a high volume estimate and a low volume estimate for at least one control segment.
8. The computer-implemented method of claim 6 , wherein the control signal value and spend information are stored in vector form.
9. One or more computer-readable storage media having instructions embodied thereon which, when executed by one or more processors, cause the one or more processors to:
receive, from a control system, a request for control/volume relationship information of a target event for a tactic group;
automatically generate, in response to receipt of the request, a representation of a control/volume curve of the target event for the tactic group, the representation of the control/volume curve including a plurality of control signal segments, such that control signal segments included within the representation of the control/volume curve are determined based, at least in part, on one or more configuration parameters; and
transmit the representation of the control/volume curve to the control system to enable the control system to be initialized.
10. The one or more computer-readable storage media of claim 9 , wherein the one or more configuration parameters include a maximum relative difference in volume that is desired within a first control signal segment.
11. The one or more computer-readable storage media of claim 9 , wherein the one or more configuration parameters include one or more of:
a minimum change in control signal across a first control signal segment; or
a minimum difference in volume that is desired within a second control signal segment.
12. The one or more computer-readable storage media of claim 9 , wherein the instructions further cause the one or more processors to determine a plurality of tracts of the tactic group.
13. The one or more computer-readable storage media of claim 12 , wherein the instructions further cause the one or more processors to:
calculate a difference in volume for each tract based, at least in part, on an estimated lower volume bound for each tract and an estimated upper volume bound for each tract; and
sort the plurality of tracts based, at least in part, on a magnitude of the difference in volume of each tract.
14. The one or more computer-readable storage media of claim 9 , wherein the representation of the control/volume curve includes a control signal value and volume information for each control signal segment of the plurality of control signal segments.
15. The one or more computer-readable storage media of claim 14 , wherein the volume information includes a high volume estimate and a low volume estimate for at least one control segment.
16. A system, comprising:
one or more processors; and
memory, coupled with the one or more processors, having instructions stored thereon, which, when executed by the one or more processors cause the one or more processors to:
receive, from a control system, a request for control/volume relationship information of a target event for a tactic group;
automatically generate, in response to receipt of the request, a representation of a control/volume curve of the target event for the tactic group, the representation of the control/volume curve including a plurality of control signal segments, such that control signal segments included within the representation of the control/volume curve are determined based, at least in part, on one or more configuration parameters; and
transmit the representation of the control/volume curve to the control system to enable the control system to be initialized.
17. The system of claim 16 , wherein the one or more configuration parameters include a minimum difference in volume that is desired within a first control signal segment.
18. The system of claim 16 , wherein the one or more configuration parameters include one or more of:
a minimum change in control signal across a first control signal segment; or
a maximum relative difference in volume that is desired within a second control signal segment.
19. The system of claim 16 , wherein the instructions further cause the one or more processors to determine a plurality of tracts of the tactic group.
20. The system of claim 19 , wherein the instructions further cause the one or more processors to:
calculate a difference in volume for each tract based, at least in part, on an estimated lower volume bound for each tract and an estimated upper volume bound for each tract; and
sort the plurality of tracts based, at least in part, on a magnitude of the difference in volume of each tract.